Crocs Supply Chain Diagram

Denver

Large Retailers

Raw Materials Suppliers

US and Europe

Customers

China

Canada

Mexico

China Mexico

Italy Canada

Brazil India

FloridaBosnia

ManufacturingCompoundingPackaging &Warehousing Distribution

China Mexico

Italy Canada

IndiaBrazil

Bosnia FloridaSmall

Retailers

Supplier-Relationship Management

Internal Supply Chain Management

Customer-Relationship Management

Crocs Financial Performance Through 2009

All Amounts In Millions2009 2008 2007 2006 2005 2004 2003

Revenue $645.77 $721.59 $847.35 $354.70 $108.60 $13.50 $1.20 COGS $337.72 $487.62 $349.70 $154.20 $47.80 $7.20 $0.90 Gross Profit $300.96 $233.97 $497.65 $200.60 $60.80 $6.40 $0.30

Net Profit ($42.08) ($185.08) $168.23 $64.40 $17.00 ($1.50) ($1.20)Percent of Revenue -7% -26% 20% 18% 16% -11% -100%

Geographic Distribution of Revenue All Ammounts In Millions

2009 2008 2007 2006 2005 2004 2003Revenues: Americas $298.00 $361.67 $498.50 $265.00 $102.80 $13.50Europe $106.90 $150.72 $179.70 $30.30 $1.00Asia $237.50 $204.94 $167.48 $54.50 $4.70Corporate and other $3.36 $4.26 $1.67 $4.60 $0.10

Total segments $645.77 $721.59 $847.35 $354.40 $108.60 $13.50