content, design and technology trends in ecommerce 2015
TRANSCRIPT
Content, Design and Technology
Trends in Ecommerce 2015
Sam Ambrose
Senior Consultant
1st October 2014
The Journey Makers
We create epic journeys for the world’s leading brands
and the people behind them
So, next time you have to undertake a commerce
adventure of your own, talk to the Journey Makers at
Salmon first.
One Big Happy Family?
• Content and Commerce
– Sibling rivalry
• Design and Commerce
– Frenemies
• Technology and Commerce
– BFF’s
Style AND Substance
Strategy
Purposeful
Relevant
Authoritative
Inclusive
Engaging
Targeted
Measurable
Functional
Tablet Focus
Conversion rate almost double
of mobile
• Books/music/video – mobile
0.87% V tablet 2.33%
• Food 1.37% v 3.6%
Technology
trends
Wearables
Online fitting rooms
Virtual reality
In car technology
Beacons
Lifestyle
You can’t boil an ocean
• Do not jump on the band wagon of all new shiny things
• What are your customers expectations?
• Identify the technology that is relevant to your market,
business model and infrastructure
• Think differently
- Enable customers - In store Wi-Fi
• Plan and adopt a strategy
• Don’t overcomplicate it
• Try and try again
Salmon Asia Pacific
(Pty Limited)
Level 1, 299 Elizabeth Street
Sydney NSW
Australia
2000
Tel: +61 (0)2 8251 0044
Salmon Limited
64 Clarendon Road
Watford
Hertfordshire
WD17 1DA
United Kingdom
Tel: +44 (0)1923 320 000
www.salmon.com
@SalmonLtd
Salmon China Limited
Tower A-2808
Topland Building (第三置业大厦)
Sanyuanqiao
Chaoyang District
Beijing City 100028
China
Tel: +86 (0)10 5822 0698
Salmon North America
The Chocolate Factory
636 11th Avenue
New York
NY 10036-2010
United States
Tel: +1 (646)577 6533