eCommerce Trendsfor 2017Divante and Oro surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.

B2B vs B2C GlobalRevenue Growth

2014 2020

$1,9 TR $5,5 TR $3,2 TR $12 TR

B2C

B2B

71%

118%

China

India

Malaysia

Kazakhstan

Indonesia

Turkey

United Arab Emirates

Saudi Arabia

Peru

Azerbaijan

100.0

53.7

81.2

56.4

64.3

85.9

95.2

91.2

47.3

33.9

1,372

1,314

31

18

256

78

10

32

31

10

14,190

6,209

26,141

24,346

11,112

20,277

66,997

53,565

12,077

18,512

3,046

1,009

93

48

324

241

69

109

70

17

Market attract-iveness (av. 25) Country GDP per

capita, PPPPopulation(million)

National retailsales ($billion)

China

India

Malaysia

Kazakhstan

Indonesia

Turkey

UAESaudi ArabiaPeru

Azerbaijan

Where to Invest – GlobalRetail eCommerce IndexBelow you will find top 10 most attractive markets for eCommerce,ranked by population, GDP and national retail sales.

Technology investmenttrends 2016–2017

2016

2017

Mobile

Omnichannel

Big Data

Digital Content

Social Commerce

RecommendationSystems

Marketplaces

Cross BorderCommerce

Data-driven Loyalty

Automated PricingOptimization

Own Brands / Customized Products

Automated PromotionManagement

Bots / Messengers

Subscription BusinessModels

IoT

Free Shipping /Returns

0% 6 12 18 24 30 36 42 48 54 61

0% 6 12 18 24 30 36 42 48 54 61

Changes in investmenttrends

Positive

Negative

Mobile

Omnichannel

Big Data

Digital Content

Social Commerce

RecommendationSystems

Marketplaces

Cross BorderCommerce

Data-driven Loyalty

Automated PricingOptimization

Own Brands / Customized Products

Automated PromotionManagement

Bots / Messengers

Subscription BusinessModels

IoT

Free Shipping /Returns

-19% -14 -10 -5 -2 0 2 5 10 14 19

-19% -14 -10 -5 -2 0 2 5 10 14 19

Business investmenttrends for next 5 years

Bots / Messengers

Big Data

Algorithmic DrivenSupply and Demand

IoT

Data-driven Loyalty

Personal Shopping

Marketplaces

Virtual Reality

RecommendationSystems

Automated PromotionManagement

Cross BorderCommerce

Digital Content

Automated PricingOptimization

Mobile

Social Commerce

Open API Economy

0% 5 10 15 20 25 30 35 40 45

0% 5 10 15 20 25 30 35 40 45

Omnichannel41%

39%

39%

36%

36%

32%

32%

32%

30%

29%

29%

27%

27%

25%

25%

23%

21%

18%

16%

14%

14%

13%

11%

11%

11%

mPayments

SubscriptionBusiness Models

Wearables

3D printing

Own Brands /Customized Products

Beacon Technology

Drones

Free Shipping /Returns

Bots / Messengers

IoT

Algorithmic Driven Supply and Demand

Personal shopping

Virtual Reality

Automated Promotion Management

Open API EconomyOpen API Economy

Subscription Business Models

mPayments

3D printing

Wearables

Drones

Beacon Technology

In-Store PickUpIn-Store PickUp

Bitcoin

Online Security

Fee Shipping / Returns

Drop Shipping

STRATEGIC MUST-DO'S

TO DO RIGHT NOWData-driven Loyalty

Marketplace

Recommendation Systems

Cross Border Commerce

Automated Pricing Optimization

Own Brands / Customized Products

TO CATCH UP IF YOU AREN'T STILL DOING ITBig Data

Omnichannel

Digital Content

Mobile

Social Commerce

eCommerce TrendsAction PlanBased on the stats above, we have arranged the trends into three categories: strategically important ones - the newest trends that will be real game-changers in the long run; the ones to seize right now - the hottest trends with already proven technologies, the "low hanging fruits"; the ones to catch up on - technologies that most of your competitors have already adopted and you need to make sure you are not lagging behind.

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