eCommerce Software Buying TrendS o f t w a r e S u g g e s t I n s i g h t s

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eCommerce Platform Software

Customer Purchasing Insights For eCommerce Software

SoftwareSuggest helps business find the right software.

As a part of our work, we gather customer requirements, we analyze them and serve the

industry with deep insights on software buyer under our initiative – ‘SoftwareSuggest

Insights’.

Here’s the eCommerce Software report generated by analysing more than 10,000+

eCommerce Software Buyers.

eCommerce Solution Key Insights

Key Highlights of eCommerce Software Buying Trend

There has been a hike in the number of organizations opting for online eCommerce solutions for their business. According to our findings a whopping 80% of the total are first time users.

A good number of e-commerce software buyers are located in Delhi, Maharashtra and Karnataka region.

We discovered that organizations prefer buying SaaS based over installation Based software. The data suggest 69% prefer SaaS based.

The spread and depth of functionalities of software is the most prominent Factor influencing the purchase decision of the software buyers.

Industries That Use eCommerce Platform

Industries Turning Up to Use eCommerce Software

35% of the software requirement was from Apparel Industry 20% of food and Grocery, 10% of Jewellery, 8% of Electronics, 5% of furniture and others.

State wise eCommerce Leads Distribution

Maximum eCommerce software buyers are from

Delhi (16%), Karnataka (13%), Maharashtra (12%), Tamil nadu (11%),

Telangana (8%), Gujarat (8%), Haryana (6%), Uttar Pradesh (6%) and others.5

From which state maximum requirement was generated?

Ecommerec PlatformDeployment Preference

Deployment Preference : SaaS Based vs Installation Based

69% users prefer SaaS based or online.

31% users prefer Server based or installed.

Features / Modules of eCommerce Software

Top features that buyers looks most before taking a decision.

What all Features a Buyer Looks for in eCommerce Software?

Software buyers look for the product which can help them facilitate their

customers in smarter way.

SaaS eCommerce Software Budget

Budget that software buyers have in their back of the mind?

Budget Criteria for SaaS base eCommerce Software :

50% of software buyers look software between 1000 to 3000 ₹ ₹ per month.

18% buyers are willing to spend 5000 to 7000 ₹ ₹ per month. 15% buyers are willing to spend 3000 to 5000 ₹ ₹ per month.

10% buyers spend 7000 to 9000 ₹ ₹ per month.

7% can spend above 10000 ₹ per month.

Installation Software Budget

Budget that software buyers prefer to spend for eCommerce Software.

Budget Criteria for Installation Base eCommerce Software :

Pricing in /user/month 80% of software buyers prefer buying in the budget range of ₹50,000 –

₹1,00,000.

10% prefer buying in ₹100000- ₹150000. Remaining can afford up to ₹150000 and above.

Customers : New vs Drop

Chart represents the User of eCommerce Software Sales.

New Users v/s Existing Users

80% of the New Buyers.

20% of the software buyers are the existing users who reach us due to following

reasons: They are not satisfied with the services provided by their software providers.

Their software does not have the latest features and they want to upgrade their software

Time to Find Right eCommerce Software

Time Taken to Decide Right eCommerce Solution

22% buyers 1-3 weeks to decide on a solution 42% large percentage of software buyers takes around 3 to 5

weeks. 26% buyers 5-7 weeks to decide on a solution. 10% buyers 8 and more weeks to decide on a solution.

How effective is eCommerce Platform Demo ?

Number of Demos Before Buying a Software

17% buyers take around 1 demo. 25% buyers take around 2 demos to decide on a solution. Maximum software buyers usually take around 3-4 demos to

decide on a solution.

Factors Impacting to Purchase Decision

Factors Influencing Purchase Decision

A software buyer looks for multiple features before purchasing any software. The

depth and spread of functionality of the software is one of major factors.

Easy to use and price is another major factors.

Thank you

The report has been generated from the data collected by our team.

Do write your comments below or email us with suggestions & your views on the report.

Explore the list of top eCommerce Platform Software along with software demo video,

comparison reports, screenshots, features and many more to help you in selecting the right

software.

Conclusion

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