trends in ecommerce
TRANSCRIPT
Sander Lems
[email protected]+31 647101843
EFR Business Week
Woensdag 1 april 2015
TRENDS IN ECOMMERCE
Sander Lems
@sanderlems
linkedin.com/in/sanderlems
years of e-Commerce experience
25+
100+e-Marketing customersSana & Magento Shops
500+Design customers
100+
Netherlands | USA | Singapore | UK DACH | Australia | Ukraine | Sri Lanka
8offices
e-Commerce specialists
350+
We maximize your e-Commerce success
Agenda.
Trends in eCommerce (30 min.)
Workshop (30 min.)
Pitch (30 min.)
In a world with a growing amount of information, every
individual expects fast, easy accessible and relevantproducts or
services, independent of time, locationand medium.
How big is the eCommercemarket.
(Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shopping2020 Expert groep (n=444)
Trend 1
Mobile becomes leading.
Mobile traffic explodes.
Mobile purchase becomes easier.
Smartphones getting bigger & bigger.
Smartphones getting bigger & bigger.
“Starting April 21, we will be expanding our use of mobile-friendlinessas a ranking signal. This change will affect mobile searches in all
languages worldwide and will have a significant impact in our search results.”
source: Google (feb2015)
Mobile webshop: no longer optional.
Trend 2
Online / offline tracking.
Google Quietly Testing Offline Store Visits Tracking.
Beacons.
Trend 3
Omnichannel.
Inspire online, purchase offline.
Local: in-store stock.
Purchase in-store (kiosk), home delivery.
Full assortment in-store.
Online retailers opening (more) stores.
Productfeed marketing for broader reach.
Trend 4
Social commerce.
User generated content.
Share your happiness.
Trend 5
Personalization.
Klant A
Klant B
Trend 6
Payment.
Easier checkout using wallets.
Easy checkout using emailaddress only.
Trend 7
Delivery.
Even faster.
Workshop.
Workshop.
Workshop.
Concurrentie (cheap stuff).
Competition (expensive stuff).
Competition (all stuff in between).
Workshop.
What would you do to save V&D?
Subjects forpitch
› Shopfitting
› Product range / assortment
› Online strategy
› How tofit in La Place?
› ...
Deliverable
› Pitch withmax. 10 powerpoint slides per team withyour ideason howtosave V&D.
Want to download this presentation?.
Send me a message. I’momnichannel.
linkedin.com/in/sanderlems
twitter.com/sanderlems
ISM eCompany.
Tessa Knijnenburg Jaimy RosenauCorporate Recruiter Corporate Recruiter
Contactgegevens☎ +31 (0) 10 243 6000✉ [email protected]
FacebookLinkedInTwitter
Curious about ISM eCompany?
www.ism.nl
Sander Lems
[email protected]+31 06 47 10 18 43
We maximize your e-Commerce success