trends in ecommerce - fdih event june 19, 2013

Trends From Silicon ValleyE-commerceFDIH event - June 19, 2013

Lene S Schulze - [email protected] - @ICDKInnovation Centre Denmark, Silicon Valley

Wednesday, June 19, 13

mailto:[email protected]


How to compete with these guys?


Commodity Commerce Nailed

- Virtually every area of consumer goods- Huge selection- “good-enough” pricing- Personalized shopping recommendations- Top-notch convenience (Amazon Prime, Subscription, Easy returns)

Selection - Price - Speed


Customer service quality has replaced price point as the key e-commerce metric.


Emotional CommerceDesign centric

More thoughtful purchase decisions

Having fun while shopping

Emotional connection with brands


Emotional Commerce Keywords

DesignSocial ExperiencesCrowdsourcingPersonalization and CurationSubscription


Opportunities in Emotional Commerce

USD 63 bill dollar Furniture market w. 4% online sales - Imagine a world where 10-20% is sold online

“Is it possible to build a multi billion dollar eCommerce business in an Amazon world? In Commodity CommerceI say probably not. In Emotional Commerce, absolutely yes.”

Jason Goldberg, Founder & CEO Fab.com

“Lots of Disruption waiting to happen”


Peer to Peer Market Places


Peer to Peer Market PlacesPeer to Peer Commerce


M-Commerce

- Expected 25% of online retail on mobile devices by 2017- Tablets will prevail

- The shopping experiences are improving

There are ways to go = Many opportunities aheadWednesday, June 19, 13

Innovation Centre Denmark

–  Globaliza(on*Strategy*of*2006:"A"vision"of"Denmark"becoming"the"

leading"knowledge"based"na8on"in"the"world"in"2016"

–  Centers"placed"in"Silicon*Valley*(2006),*Shanghai"(2007),"Munich"(2008)"

and"Sao"Paolo,"Seoul"and"DelhiHBagalore"(2013)"

–  The"centers"facilitate"access"to"interna(onal*sources*of*innova(on*such"as"capital,"networks,"knowledge,"technology,"partnerships"and"markets."

–  Mission:"create*long*term*growth*and*job*crea(on*in*Denmark*–  Sector"focus:"ICT,*Cleantech,*Life*Science*


“From&fruits&to&technology”&!  The%end%of%World%War%II%–%a%big%economic&upturn&!  Strong%technical&universi7es:%Stanford,%UC%Berkeley%!  The%Hewle>!Packard%garage%in%Palo%Alto%!%startup&wave&!  Growth%in%semiconductor&in%the%1960s%!  Growth%in%computer&hardware&in%the%1970!80s%!  Growth%in%computer&so:ware&in%the%1980!90s%!  The%Networks&and&the&Internet&in%the%1990!2000s%!  2000s:%biotech,%security%IT,%media,%telecom,%medical%devices,%

cleantech,%advanced%materials%%!  Today%!%CleanTech,%web%2.0,%social%media,%mobile,%cloud,%SaaS,%big%

data,%gaming%

Silicon Valley


Why?%10%Reasons%why%Silicon%Valley%works%1.  Strong)“Wild%West”%ideals:)Hard)work,)eternal)

op4mism,)restless,)appe4te)for)risk9taking)(Gold)Rush)))

2.  Strong)educa4onal)tech%talent%pool:)E.g.)Stanford,)UC)Berkeley)

3.  )Few)or)no%barriers,)e.g.,)social/racial/ethnic/class)4.  )Strong)flow)of)tech<talented%immigrants:))China,)

India,)EuropeFailure%is%not%sAgmaAzed)

5.  :)Valued)as)“educa4on”)


10#Reasons#con+nued!

6.  Ecosystem!open#and#dynamic!

7.   Network,!abundant,!informal,!open,!focused!on!knowledge:sharing!

8.   Entrepreneurial#Service#Providers:#Strong!support!from!key!service!providers!(legal,!accoun?ng,!HR,!marke?ng!etc…)!

9.  Abundance!of!capital!!1/4!of!the!world´s!venture!capital!in!SV!

10.   #Stock!op?ons!and!IPOs!create!“serial#entrepreneurs”!


SCALEit(bridges(scalable(Danish(technology(companies(with(Silicon-

Valley--

Alumni(


Ecosystem)Silicon'Valley'

TALENT'

SCALABILITY'

EXPERIENCE'

CAPITAL'

MARKET'

CAPITAL)

MARKET) TALENT)

SCALABILITY)

EXPERIENCE)


Inspiring(entrepreneurs(in(Denmark…(

!Speaker!series!from!successful!Silicon!Valley!entrepreneurs!

…Introducing(Danish(startups(to(the(eco(system(for(one(week..(

…obtain(a(foothold(by((staying(for(3(months(

!Touring!all!of!Denmark!to!promote!the!SCALEit!programs!and!educate!Danish!startups!

!Get!feedback!on!the!company!and!review!the!business!model!in!the!world!centre!of!technology!

!Network!with!venture!capitalists,!advisors,!successful!entrepreneurs!and!cuCng!edge!companies!

!Making!their!products!ready!for!the!American!market!and!rapid!growth!

!Dedicated!mentorship!programs!to!ensure!they!develop!their!businesses!

Inspire( Ignite( Accelerate(The SCALEit Program


Awesome'event.'Super'condensed,'relevant'and'to'the'point'program'with/interes0ng/speakers,'company'visits'and'fun'networking'events'with'like:

minded'peers.'

It'is'very'simple,'if'you'are'a'Danish'startup'and'you'can'afford'this,'DO/

IT!/

The'SCALEit'program'gives'you'insights'on'all'the'"unknown/unknowns",'

which'makes'it'possible'to'grow/your/business/interna0onally!'

Great'week.'StressmAPP'now'accelerates'faster.''

Feedback'Only'posiJve'feedback'from'our'alumni'companies'

Team' Market' Product' Customers' Financials'and'next'step'SituaJon'

100%'Of'the'companies'will'improve'or'opJmize'their'business'because'of'SCALEit'O

verall'saJsfacJon

'

0%'10%'

90%'StaJsJcs…'


Thank you - Questions?

Lene S Schulze - [email protected]

http://icdk.um.dk/

www.facebook.com/innovationcenterdenmark

@ICDK@lsjorslev

www.linkedin.com/in/lenesjorslevschulze




http://icdk.um.dk/

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trends in ecommerce - fdih event june 19, 2013

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