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PRESENTATION ON COMMUNICATIONSUBMITTED BY ISHPREET KAUR BBA 3Submitted To -: Mr. Kapila sir

INTRODUCTION Communication, like most anything else, can be studied in order to find out exactly how it works. This can be done in real life situations or it can be done on a more academic level. This presentation will show you the three most recognized and accepted models of communication and how they work.

MODEL #1: CONTINUOUS LOOP MODEL This is the EARLIEST model of communication that has been presented and accepted by others who study the field. It is also the SIMPLEST model (though it might not look like it at first). It includes all of the basic parts/players in the communication process. There are still a few problems, though!

CONTENT

Continuous Loop Model

MMESSAGECONTENT

Continuous Loop Model

Channels

MMESSAGECONTENT

Continuous Loop Model

Channels

MMESSAGE

S

SENDER

CONTENT

Continuous Loop Model

Channels

MMESSAGE

S

SENDER

CONTENT

Info Source

Continuous Loop Model

Channels

MMESSAGE

S

SENDER

CONTENT

RECEIVER

R

Info Source

Continuous Loop Model

Channels

Break = diff. Message received = confusion

MMESSAGE

S

SENDER

CONTENT

RECEIVER

R

Info Source

Continuous Loop Model

Channels

Break = diff. Message received = confusion

MMESSAGE

S

SENDER

CONTENT

RECEIVER

R

Info Source

FEEDBACK

FContinuous Loop Model

Channels

Break = diff. Message received = confusion

MMESSAGE

S

SENDER

CONTENT

RECEIVER

R

Info Source

FEEDBACK

FContinuous Loop Model

Break = diff info sent to Sender = improper reactions

CONTINUOUS LOOP This model is based upon the concept that language is a system or a machine. In this machine, communication acts as the gears for the machine to work properly. Any breakdowns hurt efficiency!

CONTINUOUS LOOP While this is the EARLIEST model of communication, it is not known who the developer or the creator of the model was. The only thing we know for sure is that it was most-likely developed in the 1920s or 1930s.

CONTINUOUS LOOP One of the flaws of the model is that it assumes continuous communication. There are times when we choose to stop communicating. In other words, this is good on paper, but it does not fit all situations.

MODEL #2: SHANNON & WEAVER This model was created in 1949. It is not certain if this pair of researchers had seen the Continuous Loop model, but they were probably at least familiar with it. This model was designed to be practical!

MODEL #2: SHANNON & WEAVER Just as the Loop model was more academic, the Shannon & Weaver Model is more down-toearth. The basis for this model was a study of telephone conversations over a very lengthy 2-year time.

MODEL #2: SHANNON & WEAVER The team studied only what they deemed to be important or significant calls of some length. Quick calls to a neighbor or a store were not considered for the study. The focus was on the mechanics of the messages.

Shannon and Weaver ModelTransmitter = Phone

T

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

T

R

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

R

Sender = Info Source

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

R

R

Sender = Info Source

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

N

R

R

Sender = Info Source

NOISE

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

N

R

R

Sender = Info Source

NOISEStatic or Connection

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

N

R

R

Sender = Info Source

NOISEStatic or Connection Mental or Electronic

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

N?

R

R

Sender = Info Source

NOISEStatic or Connection Mental or Electronic

Shannon and Weaver ModelTransmitter = Phone Receiver = Phone

S

T

N?

R

R

Sender = Info Source Altered Message = Confusion

NOISEStatic or Connection Mental or Electronic

MODEL #3: BERLOS |MODEL} This is the MOST RECENT model of communication study. An exact date is not given for the study, but it is believed to have been completed in the late 1970s or the early 1980s. This one is not designed to be academic or practical. It is designed to be ALL-INCLUSIVE

MODEL #3: BERLOS |MODEL}

Even with all of the good things that this model illustrates and tries to describe, there is still one little issue to remember

MODEL #3: BERLOS |MODEL}

ITS NOT REALLY EVEN A TRUE MODEL IN THE FIRST PLACE!

MODEL #3: BERLOS |MODEL} It is NOT a model because it was never actually tested. Berlo designed what he thought would be the ideal system to describe communication, but never had a chance to put it to the test in real life.

MODEL #3: BERLOS |MODEL}

Since it was never fieldtested, the model that Berlo developed has to take on a new title

MODEL #3: BERLOS |MODEL}

IT HAS TO BE CALLED A THEORY

BERLOS LISTENING THEORY

Sender: Emotions Knowledge Background Biases Ability

Receiver: Emotions Knowledge Background Biases Ability

THANK YOU