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NEW GENERATION

lets begin...

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WELCOME

LETTER FROM THE EDITOR

WARM GREETINGS FROM THE 2154 TEAM AND WELCOME TO THE FIRST ISSUE OF 2154. 2154 IS A

MAGAZINE TO TAKE YOU TRAVELLING INTO THE FUTURE. FOR ME, FASHION IS ABOUT CREATING THE

FUTURE OF ART, DESIGN, MUSIC AND COMMUNICATION. THIS IS THE MAIN CONCEPT IN CREATING

THIS MAGAZINE: OPEN YOUR EYES AND LOOK TO THE FUTURE.

2154 IS A FUTURE LIFESTYLE MAGAZINE WHOSE FOCUS IS ON THE FUTURISTIC AND WHAT WILL

HAPPEN NEXT IN SOCIETY. ITS LAYOUT AND STYLE ARE CLEAN, ELEGANT, AND ARTISTIC. ITS AIM

IS TO SHOW HOW THE FUTURE IS INFLUENCING SOCIETY NOW, GIVING INFORMATION TO READERS OF

WHAT WILL HAPPEN NEXT IN THE WORLD. THE MAGAZINE IS ISSUED FREE ON THE FIRST OF EVERY

MONTH AND AVAILABLE IN ALL MAISON MARTIN MARGIELA STORES AND IN AIRPORT LOUNGES IN

THE UNITED KINGDOM, AS WELL AS IN DIGITAL PRINT OR IPAD APP, OR TO DOWNLOAD ONLINE.

THIS MONTH, WE WILL TRAVEL TO ABU DUBAI TO WONDER AT THE LATEST ARCHITECTURE DESIGN,

THE NEW LOUVRE ABU DUBAI BY JEAN NOUVEL, A NEW VERSION OF THE MOST FAMOUS AND ICONIC

MUSEUM IN THE WORLD, THE LOUVRE PARIS. ALSO TO LOOK FORWARD IS A FASHION SHOOT OF A

KIND WE HAVE NEVER MET BEFORE: REMOTE, MYSTERIOUS- EXPLORING THE FUTURE ARENA.

JENNIFER FUNG

editor@2154.co.uk

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FASHION & GROOMING

9 FASHION FORWARD: Gucci 3D Glasses

12 READ THE LABEL: Masion Martin Margiela

PROFILES & INTERVIEWS

22 Q & A: Professor Raymond Oliver on Future Fashion

FASHION STORIES

14 PHOTO STORY: Scene

20 PHTOO STORY: FUTURAL

24 PHOTO STORY: Le Ferai

ART & DESIGN

10 ART: Ross Blecknor, United

30 ARCHITECTURE: The Wonder of Abu Dhabi

LEISURE & ENTERTAINMENT

36 GADGET GUIDE: This month’s techno dreams

38 AUTO COUTURE: The new four seat Solar Electric Supercar

Contents

WHAT YOU HOPE THE FUTURE WILL BE LIKE...

CHARLOTTE KENTMANAGING EDITOR / ASSISTANT

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Contributors

I HOPE THE WORLD HASN’T TOTALLY BEEN

DESTROYED BY POLLUTION. ALSO I HOPE

THEY HAVE FINALLY FOUND CURES FOR

THE BIGGEST DISEASES. I ALSO HOPE

OUR CARS FLY AND WE LIVE WE LIVE IN

HOUSES THAT ARE SO TECHNOLOGICALLY

ADVANCED THEY CLEAN THEMSELVES

TOM CROMPTONONLINE EDITOR

HEAVILY COMPUTERALIZED, WRITTEN

DOCUMENTS (BOOKS AND MAGAZINES)

WILL BE ELECTRONIC, INSTANT ACCESS

TO INTERNET WHEREVER YOU ARE IN

WORLD, HOVERCRAFTS (IDEAS FOR ICEY

ROADS), INNANTIVE AND EXCITING WITH

OPPORTUNITIES FOR NEW BUSINESSES

AND ENTERPRISER

DAVID LABUSCHAGNE DESIGNER / ART CO-ORDINATOR

VIRTUAL REALITY

HOLOGRAPHIC IMAGING

FASHION RETRO (E.G. THE 90’S)

VERY DITITAL AND ELECTRIC

PEACEFUL, COLOURFUL AND HAPPY

JENNIFER FUNG EDITOR-IN-CHIEF

THAT IT WILL BE MORE EQUAL BETWEEN

ALL COUNTRUES IN TERMS OF WEALTH

AND POVERTY. THAT ALL POEPLE WILL BE

ABLLE TO LIVE A HAPPY LIFE

KATIE DOBSON FASHION DIRECTOR

EXTREMELY TECHNOLOGICALLY ADVANCED

WE WILL BE ABLE TO CHANGE MOST

THINGS JUST BY CLICKING BUTTON.

COMPUTERS WILL BECOME CLOSER TO

REPRESENTING A HUMAN BRAIN

JORDAN DINSDALE BEAUTY DIRECTOR

SPACE TRAVEL AS LEISURE, TRAVELLING

TO SPACE FOR A HOLIDAY TRIP. PUBLIC

WILL LOOSE ALL FAITH IN POLITICS-

MASS REBELLION, RIOTS, PROTESTS ETC

FASHION & GROOMING

Must- have

Fashion forward Gucci 3D Glasses

The Gucci 3-D glasses contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in

a mirror without distortion. The mirrored coating not only provides a premium look as well as offers superior viewing and

contrast enhancement, but also allows over 98 percent of visible light through, therefore not affecting viewing in a cinema

environment. An anti-reflective coating has been applied to the back of the lens for additional overall image quality by reducing

scattered light, glare and blue light. These aviator style 3D glasses will be available at Gucci boutiques now for £143 GPB.

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Gucci’s new 3D glasses allegedly improve the 3D viewing experience – beyond personal aesthetic

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ART

Ross Blecknor, United

Ross Bleckner,united (2010, toner print)

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FASHION & GROOMING

Read the label

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“His creations are known for their mixture of in-

novation and wearability, for his ingenious solutions to how

a garment’s essential elements can be re-imagined,” says a review

of the book Maison Martin Margiela. Martin Margiela is a Belgian fashion

designer. He has worked for Jean Paul Gaultier for two years before launching his

own clothing and accessories label in 1988. Martin Margiela has been unique style surprised

the fashion industry, no one can guess with Martin Margiela what the next step will be designed, or

inspired by what even Martin Margiela’s whereabouts is always a mystery.

MMM asion artin argiela

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SCENE photography : jennifer fung

stylist : katie dobson

hair and make up : jordan dinsdale

model: elise watson

FASHION STORIES

Scene

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FASHION STORIES

Scene

she wears: black/ gold fringe dress

designer: faye chamberlain

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FASHION STORIES

Scene

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she wears: white sleeveless dress

stylist own

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PHOTO STORIES

Futural

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will be more extreme, more individual and more creative.

will become more technology based. online shopping will grow

rapidly and technology to assist shoppers will be more com-

mon.

it could go back to the Aden times. vintage, expensive

styles or people could be more influenced by celebrities or

advertisments and wear less and less.

keep going in circles, ‘history repeating itself’.

will be very digital based yet using all recycled farbic. we

will have to find a new way of clothing as throw away fashion

can no longer service due to lack of resource.

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model: hazel han

she wears: white long sleeved dress, white

tights ( left )

she wears: silver foil top, sparking silver

leggings ( right )

stylish own

PROFILES & INTERVIEW

Q & A

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PROFESSOR RAYMOND OLIVER

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The future is about living longer and creating a whole and external environment which improves the quality of life

The three main things are: the idea of an aging population, the second one is connectivity and population and the third thing that will be with us all through the 21st century is the idea of low cost renewable energy all those three things

Quality of life based on lifestyle is the key and the quality of life tense towards simplicity, convenience and wellness

_________BY RAYMOND OLIVER

That’s the biggst change; people will live longer on average

Quality of life based on lifestyle is more important because we are living longer’

FASHION STORIES

LE FERAI

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LE FERAI photography : jennifer fung

stylist : katie dobson

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FASHION STORIES

LE FERAI

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FASHION STORIES

LE FERAI

hair and make up : jordan dinsdale

model: kathryn and megan purves

accessories: emma tang,’ the body is a temple’

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ARCHITECTURE

The Wonder of Abu Dhabi

A computer image of the Louvre Abu Dhabi, designed by the French architect Jean Nouvel.

The building is expected to cost about €108 million to build, and will include art from all eras and regions, including Islamic art.

The Louvre Abu Dhabi is sited in Saadiyat Island’s

new Culture District, developed as the world’s

largest single concentration of premier cultural

institutions.

Desert Louvre

France’s historical museum, Le Musee du Louvre, the world’s premier shrine to art

and home to priceless works like the Mona Lisa, has announced it will open a new

Louvre in Abu Dhabi. The Louvre Abu Dhabi is a joint thirty-year cultural agreement

between Abu Dhabi, the capital of the United Arab Emirates (UAE) and the French

government. The 24,0000 square metre branch of the famous Paris museum, designed

by French architect Jean Nouvel, is expected to be open in 2012 as part of Saadiyat

Island’s Culture District project. The Louvre Abu Dubai is about to become one of

the world’s premier art galleries. ‘ The project is a unique example of international

cultural cooperation. It reflects France’s capabilities of implementing huge cultural

schemes, as well as the UAE’s keenness to open up other cultures, especially the

French heritage,’ said Christine Albanel, Minister of Culture and Communication.

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The purpose of Abu Dhabi’s cultural programme is to introduce people to both

art and the ideas of the Louvre Abu Dhabi, as an exciting new universal muse-

um created in Abu Dubai. The Pritzker Prize- winning architect Jean Nouvel,

who designed it stated: ‘ This building belongs to this site.’ The new Louvre

will be inspiring, showcasing high quality artwork from all over the world

but not merely recreating the Louvre in Paris. One of the main focus points

of the museum project is said to be bridging the distance between Eastern and

Western art pieces, which will create a new dynamic of culture. It is located

on Saadiyat Island, a low lying island 500 metres off the coast, in Abu Dhabi,

one of the world’s riches cities, now focused on developing visionary projects

based on modern architecture and sustainability. The final cost of the construc-

tion is expected to be between €83 million and €108 million. The opening

of the museum is also one of the most eagerly awaited projects of the city

of Abu Dhabi, and it is also expected to raise the tourism bar of Abu Dhabi

and aid in the evolution of the city into a global centre of arts and culture.

The Musee du Louvre was charged with a twofold mission when it established

in 1793: to promote cultural education and develop aesthetic sensibilities.

Now, over two centuries later, the same values are at the heart of the project

to create the Louvre Abu Dhabi. On Tuesday 7 March 2007, the Louvre in

Paris announced that a new Louvre museum would be completed by 2012 in

Abu Dhabi as part of a thirty- year agreement between the city of Abu Dhabi

and the French government. This thirty- year agreement was signed by French

Culture Minister Renaud Donnedieu de Vabres and Sheik Sultan bin Tahnoon

Al Nahyan. The contract prohibits the creation of any similar operation with

the name of the Louvre in any of the other emirates of the UAE, Saudi Arabia,

Kuwait, Oman, Bahrain, Qatar, Egypt, Jordan, Syria, Lebanon, Iran or Iraq.

French President on this occasion Jacques Chirac praised the museum deal

with Abu Dhabi, saying it reflects “ a certain idea of the world” in which each

party to the accord is proud of its roots and of its identity, is conscious of the

equal dignity of all cultures.

ARCHITECTURE

The Wonder of Abu Dhabi

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The Louvre Abu Dhabi gallery will make full use of natural light.

Jean Nouvel and Sheikh Sultan bin Tahnoon Al Nahyan, Chairman of TDIC inspect a prototype ceiling in Nov 2009.

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ARCHITECTURE

The Wonder of Abu Dhabi

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The City of the Future: Abu Dhabi, the capital and the second largest city in the United Arab Emirates.

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The Louvre Museum is one of the most famous and iconic muse-

ums in the world. It is the largest national museum in France, and the

most visited museum. The Louvre is located in the first arrondisse-

ment, or neighbourhood, of Paris, on the Right Bank of the Seine

River. The museum consists of over six hundred and fifty square

feet of space and contains almost thirty- five thousand pieces of art.

The building it is located in, the Louvre Palace, was originally a twelfth-

century fortress, although the building has been renovated and expanded

many times since the. The gallery celebrates humanity’s long journey

with the remarkable scope of a collection that spans thousands of years.

It reaches world audiences, with visitors from America, India, and China,

and its highlights include such iconic, universally- admired works, as the

Mona Lisa, the Venus de Milo and the Victory of Samothrace. The de-

sign of the Louvre Abu Dubai makes it look as though it floats on water,

the complex taking its inspiration from traditional Arabian city. Stand-

ing on piles founded on a bedrock 18m deep, its imposing form will be

topped by a 180m-diameter cupola supported on five perimeter pillars.

In his design statement, Nouvel said “ The museum is conceived as

a complex of pavilions, plazas, alleyways and canals, evoking

the image of a city floating on the sea. Hovering over the com-

plex will be a form inspired by traditional Arabic architecture.”

When completed in 2013, the 24,000-sqm Louvre Abu Dhabi will have

6,000 sq metres of galleries devoted to a comprehensive permanent

display of ar chaeology, fine and decorative arts, and 2,000 sq me-

tres for temporary exhibitions. The Louvre Abu Dhabi will be pres-

ent major artifacts and works of archaeology, the fine arts and decora-

tive arts from all historical periods, with works drawn from the Louvre

Paris and other French museums and from its own permanent collection.

The City of the Future: Abu Dhabi, the capital and the second largest city in the United Arab Emirates.

LEISURE & ENTERTAINMENT

Technology

Futuristic Seating Design with Computer Technology

This is the future seat of the sophisticated, because this chair has

been created using computer technology. The sexy-looking Maya

Single Chari is specially designed to relieve your body and mind.

The reclining Maya chair is combined with a 26 or 32-inch screen,

a pair of powerful 60W speaker, offering you the best possible

lounging relaxation to de-stress you.

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Gadget reviews THE TECHNOLOGY PREDICTED TO SHAPE TOMORROW’S WORLD

The B-Membrane

Looking at this new design, no one, even on second thoughts, would

make a wild guess that this device is related to computers. The

name B- Membrane identifies an innovative design and idea. Its

unique design eradicates the need for a monitor and this is replaced

by a projector that is adjustable, able to develop into a captivating

source of light environment. It has a touch screen keyboard which

appears only when you are in need of it and the optical reader is

perfectly incorporated into the design by sinuous lines. This device

is definitely a mixture of functionality and style.

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The Future of Mobile Search

The future of Internet search is a mobile version, which rakes mobile

search to a whole different level. The future of Internet searching will

incorporate a touch screen, built-in camera, wifi, scanner, Google map

and image recognition to produce a search platform. If you are looking

for what a word means or what building you are standing near, just go

on the mobile searcher and touch the translucent display, the device

will then conduct a search of the area you checked on, using its image

recognition and camera to find search matches for your criteria.

LEISURE & ENTERTAINMENT

Auto couture

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Swedish supercar manufacturer Koenigsegg, in conjunction with

NLV Solar of Switzerland, is showing its full scale four-seater

NLV Quant at the 2009 Geneva Salon- The Koenigsegg Quant: is a

planned four-seat, solar-electric sports car, it was billed as a “car

of the future” designed to showcase NLV Solar’s nifty photovoltaic

and accumulator technology.

Producing 512hp with maximum torque of 715Nm, the Quant runs

0–100 km/h in 5.2 seconds and hits a top speed of 275 km/h. The

all-electric car is powered through a combination of what it has

dubbed a Flow Accumulator Energy Storage (FAES), which charges

to full capacity in 20 minutes, and solar energy supplied via a thin

layer photovoltaic coating over the car. The combined solar/FAES

offer a claimed range in excess of 500km. Koenigsegg is working

with NLV to create a running prototype to move towards a series

production in the near future. Koenigsegg Quant, www.koenigsegg.com

Koenigsegg Quant

A NEW FOUR SEAT SOLAR ELECTIC SUPER CAR

Billed as the ‘car of the future’, is manufactured using the latest photovoltaic coating,

aerodynamic technology and electric power motor technology.

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