21706420 models of communication

8/9/2019 21706420 Models of Communication

1/33

COMMUNICATION MODELS ANDCOMMUNICATION MODELS AND

THEIR ROLESTHEIR ROLES


2/33

CONTENTS

IntroductionSender- Receiver Model

Aristotle Model

Aristotles Proof Model

Schramms Model

Transactional Model

Berlos Model

Shannon-weavers Model

Ecological Model


3/33

INTRODUCTIONINTRODUCTION

Communication, comes from the Latin communis,Communication, comes from the Latin communis,"common." When we communicate, we are trying to"common." When we communicate, we are trying toestablish a "commonness" with someone. That is, we areestablish a "commonness" with someone. That is, we aretrying to share information, an idea or an attitude.trying to share information, an idea or an attitude.

"Communications is the mechanism through which"Communications is the mechanism through whichhuman relations exist and develop."human relations exist and develop."

This presentation will show you the most recognized andThis presentation will show you the most recognized andaccepted models of communication and how they work.accepted models of communication and how they work.


4/33

4

THE SENDER RECEIVERTHE SENDER RECEIVER

MODELMODEL

Receiver

Feedback

Noise

Understand

Decoding

ReceptionMessage

transmission

SenderEncodingThought


5/33

5

THE COMMUNICATION PROCESSTHE COMMUNICATION PROCESS

EncodingEncoding

The sender generates and encodes thoughts to beThe sender generates and encodes thoughts to beconveyed .conveyed .

Noises from outside may disturb the encoding, whichNoises from outside may disturb the encoding, whichmay alter the meaning.may alter the meaning.

Transmission:Transmission:

The encoded message gets transmitted to the receiver.The encoded message gets transmitted to the receiver.

Receiving and Decoding:Receiving and Decoding:

The receiver accepts the messages.The receiver accepts the messages.

(S)He then assigns meaning to the message and sends(S)He then assigns meaning to the message and sendsfeedback to the sender.feedback to the sender.


6/33

ROLE OF MODELROLE OF MODEL

Exchange ideas, feelings and valuesExchange ideas, feelings and values

It gives relevant informationIt gives relevant information

We learn to communicateWe learn to communicate

Create understandingCreate understanding


7/33

ARISTOTLE MODEL OFARISTOTLE MODEL OF

COMMUNICATIONCOMMUNICATION


8/33


9/33

Aristotle model was speakerAristotle model was speaker--centered model.centered model.

Aristotle called the study of communicationAristotle called the study of communication

Rhetoric.Rhetoric.

Rhetoric communication falls into three divisions:Rhetoric communication falls into three divisions:

1. Ethos1. Ethos-- The nature or qualities of communicator.The nature or qualities of communicator.

2. Logos2. Logos-- The nature, structure and content of theThe nature, structure and content of themessage.message.

3. Pathos3. Pathos-- The nature, feelings and thoughts ofThe nature, feelings and thoughts ofthethe

receiver or audiencereceiver or audience..


10/33

ROLE OF ARISTOTLEROLE OF ARISTOTLE

COMMUNICATION MODELCOMMUNICATION MODEL

Provided an explanation of Oral Communication.Provided an explanation of Oral Communication.

Recognize the importance of audience at the endRecognize the importance of audience at the end

of communication chain.of communication chain.

This model helped in developing publicThis model helped in developing publicrelationships.relationships.


11/33

ARISTOTLES PROOFARISTOTLES PROOF

MODEL OFMODEL OFCOMMUNICATIONCOMMUNICATION


12/33


13/33

FEATURES OF THE MODELFEATURES OF THE MODEL

{ given by kinneavy}{ given by kinneavy}

Artistic proofsArtistic proofs

1. LOGOS1. LOGOS -- Inheres in the content itself.Inheres in the content itself.

2. ETHOS2. ETHOS -- Inheres in the speaker.Inheres in the speaker.

3. PATHOS3. PATHOS -- Inheres in the audienceInheres in the audience..

Inartistic proofsInartistic proofsFacts ,oaths ,documents and constitution etc.Facts ,oaths ,documents and constitution etc.


14/33


15/33

SENDER: encodes the messages

RECEIVER: decodes the message

Feedback from receiver to sender.

Better the overlapping between two field

of experience better the communicationtakes place


16/33

ROLE OF INTERACTIONAL

MODEL

It introduced feedback between between

sender and receiver

Provided field of experience

Explained that communication isreciprocal, two way process.


17/33


18/33

ROLE OF TRANSACTIONALROLE OF TRANSACTIONAL

MODE

LMODE

L Provides symmetrical interfaces forProvides symmetrical interfaces for

creation and consumption ofcreation and consumption ofmessagesmessages

Interpersonal modelInterpersonal model

People are communicators who createPeople are communicators who createand consumer messagesand consumer messages


19/33

Berlos SBerlos S--MM--CC--R Model OfR Model OfCommunicationCommunication


20/33

This Berlos model ofThis Berlos model of

communication was developed bycommunication was developed by

David Berlo (1960)David Berlo (1960)

It is the simplest and most influentialIt is the simplest and most influentialmessagemessage--centered model of thatcentered model of thattime.time.

It is essentially an adaptation of theIt is essentially an adaptation of theShannonShannon--Weaver model.Weaver model.


21/33

This model consists of followingThis model consists of following

elements :elements :

SourceSource

MessageMessage

ChannelChannel ReceiverReceiver


22/33


23/33

AssumptionsofBerlos ModelAssumptionsofBerlos Model

There has to be a balance between theThere has to be a balance between thesource and the receiver if we want thesource and the receiver if we want thecommunication process to be efficient.communication process to be efficient.

The balance exists in the following:The balance exists in the following:

Communication skillsCommunication skills KnowledgeKnowledge

Social systemSocial system

CultureCulture AttitudeAttitude


24/33

ROLEROLE

The idea of source was flexible enough toThe idea of source was flexible enough toinclude oral, written, electronic, or anyinclude oral, written, electronic, or anyother kind of symbolic generatorother kind of symbolic generator--ofof--messages.messages.

Message was made the central element,Message was made the central element,stressing the transmission of ideas.stressing the transmission of ideas.

The model recognized that receivers wereThe model recognized that receivers wereimportant to communication, for they wereimportant to communication, for they werethe targets.the targets.


25/33


26/33

ROLE

Instrumental model

Most common model used in low-levelcommunication contexts

Solves technical problem of how accuratelytransmission can occur

Reflects a commonsense understanding of whatcommunication is?


27/33

ECOLOGICAL MODEL

OF COMMUNICATION


28/33


29/33

SIMPLIFIEDSIMPLIFIED VIEWVIEW

All communication is mediated

Mediated by (1)the message, (2)the languages

that the message is encoded in, and (3)the media

Creator and Consumer

Communication is instantiated in messages

Messages are instantiated using language

and media

Communication is instantiated using

languages and media


30/33

ContCont

Learn language and media

Create (e.g. invent and evolve) languages

and media

Languages are instantiated using media

Consumption of messages allows perceptions

and relationships with creators


31/33

Initiating an integrated communicationInitiating an integrated communication

A field can be remade by altering the organizational formatA field can be remade by altering the organizational format

Invent and evolve languageInvent and evolve language

Learn how to create messages through the act of consumingLearn how to create messages through the act of consumingother people messagesother people messages

Creation and maintenance of relationships we have with othersCreation and maintenance of relationships we have with others

ROLE OF ECOLOGICAL MODELROLE OF ECOLOGICAL MODEL


32/33


33/33

GROUP MEMBERS:

1. NISHI

2. BHAWANA

3. LOVELY

4. ANKIT

5. APARNA

6. ATUL

7. GAGAN8. SANKET

9. DEBASHISH

10. INDU

21706420 models of communication

Documents