History

John Pemberton

1886

First Serving

Origins of bottling

Ingredients• Carbonated water• Sugar• Caffeine• Phosphoric acid• Caramel color• Natural flavorings

Incorporated September 5, 1919 beverage company.

July 12, 1944

3,500 different beverages

500 nonalcoholic beverage brands

Billion1.7Se

rvin

g

Structure

Fun FactsA can of Coke will sink in water whereas a can Diet Coke will float.

American Coca Cola tastes differently to International Coca Cola.

Coca-Cola trucks travel over 1,000,000 miles a day to supply consumers with soft drinks!

Hey!number of slide?

Financial Strength and Competitive Strategy

Brand worth

$50 $45,491,000,000

($20) $7,124,000,000

What makes it…?

2012 2013 2014

48

4645

Sales $Billions

2012 2013 2014

8.97.5 7.1

Profit$Billions

During World War 2, the owner of Coca-Cola made sure “to see that every American in uniform gets a bottle of Coca-Cola, wherever he is and whatever it costs the Company.”

Total assets $92,023 Millions Net worth $30,023 Millions

2012 2013 2014

25 27 24

48 46 45CokePepsi

Sales Analysis

Hey!

Number!Gone or coming?

Coca ColaHR policy

Employees Adaptability• New Employees are given special

training for three month• New employees are teamed up with old

ones to learn prevailing values• One on One mentoring• Group mentoring

Working Environment• A blend of western and Eastern culture.• Two cups of tea free.• 24 annual leaves for workers• 26 annual leaves for employees above

supervisor

Employees Motivation• Smart Wages• Basic Salary commission Blue collar

jobs.• For white collar jobs, huge salary

plus incentives• Medical treatments based on

designation

Market Structure

Market shares

Share in Pakistan

Distribution Channel in Pakistan

Fun FactsIn 1985, Coca-Cola became the first soft drink to go to space. Astronauts tested the Coca-Cola Space Can aboard the Space Shuttle Challenger.

Fanta was invented in Nazi Germany because of the difficulty faced by the company in importing Coca Cola syrup during war.

• Between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company three times. Coca Cola declined on all three occasions. 

Hey!Game on

Hai!

Corporate

Socia

lResponsibility

Corporate social responsibility

CSR:

“A company’s sense of responsibility towards the community and environment (both ecological and social) in which its operates”

Corporate social responsibility

• Ecological:–Physical surrounding.

• Social:–Social relation/ Culture.

Corporate social responsibility• Greenfield project in multan:

• Rs. 7 billion investment.• Ayubia national park.– Park maintenance.– Conserve water.• Watersheds (110).

• Water replenishment goal:– 153 billion LTR water use (2015).

Corporate social responsibility• Continuously improve technology to

reduce energy crises.• Ammonia (NH3).

• Deplete ozone layer. (¾)• Solid waste management plane.–Waste recycle in Abbottabad.

Corporate social responsibility

•Health– Free checkups and medicine to rural

communities.– Funded Polio eradication camps.– Camps for hepatitis B vaccination /

awareness.– Initiative aimed to curb waterborne

diseases.– Initiated drinking water projects in

different cities of Pakistan.

Corporate social responsibility

• Providing job opportunities.• Women empowerment– 5 million women entrepreneurs across

the company’s value chain by 2020. • Sponsor Literary festival since last 4 year

in Karachi.• Coke studio.

Fun FactsMen associated Diet Coke with women, Coca-Cola created Coke Zero for men

If you placed all 8-ounce bottles of Coca-Cola ever produced together, end-to-end and made a chain out of it, this chain would reach the moon and back over 1000 times.

• If you could collect all the bottles of Coca-Cola ever produced and then, give it to people, then, each person on the planet would receive over 1000 bottles.

Powers of Coca Cola• Brand value• Customer loyalty• Strong marketing and advertising• Geographic diversity

Coca cola unable to resist• Competition with Pepsi• Water management• Health beverages• Low product diversification

Coca cola risks• Reliance on carbonated drinks• Negative publicity• Indirect competitors

Coca Cola new horizons• Diversified products• Reduced price of production material• Packaged drinking water• Marketing lesser selling products

Coca cola future outlook•New PET Bottles•Increasing distribution networks•More budget for marketing and advertising

Answer01 to 15

15 to 30

41

Distribution Channel in Pakistan