COCA COLA THE HISTORY

SUMMARY

• History of The Company

• Activity of The Company

• Coca Cola vs. Pepsi

HISTORY

HISTORY • Year 1880, John Styth Pemberton

manufacturer of the medicaments.

• Asa Griggs Candler buy Coca Cola for 2.300$

• En 1893, The famous formula Coca Tail was patented.

• Ernest Woodruff buy The Coca Cola Company

HISTORY II

• In 1941 open Bottling around The World

• Pepsi, the protograph of Moscow in 1959

• Pepsi in URSS

• Presidency of Jimmy Carter, Coca Cola In China

• Seventies the war between Coca Cola vs. Pepsi with advertising and products

HISTORY III

YEAR 1985

THE CHANGE

HISTORY IV

Coca-Cola SYSTEM

THE BOTTLE

THE WAR WITH PEPSI

COCA COLA VS. PEPSI

• ADVERTISING

• PRICE

• PRODUCTS

• PRIME MATTERS

THE FLAVOUR

• The distinctive flavour to tail comes in the main from the mixture of sugar and oils of orange, lemon and vanilla. Other ingredients change the flavour only lightly. In some countries, as The United States and Argentina, the Coca Cola is sweetened by syrup of maize, called technically fructose. In Mexico and Europe, Coca Cola continues using sugar.

THE END

OR NOT

The formula of Coke contains: citrate of caffeine, extract of vanilla, fragrant (orange, lemon, nut moscada, cinnamon, coriander, etc.), citric acid, juice of lime, sugar, water and E.F.C., that is to say, Fluid Extract of Coca proceeding from Ecuador (Erythroxylon novogranatense) that contributes to the Coke this so typical aroma.

THE FORMULA

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