coca cola 2013 cagny presentation
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Investing Together for a
Better Tomorrow
C A G N Y 2 0 1 3 ● F E B R U A R Y 2 2 , 2 0 1 3
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Forward-Looking Statements This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverage business environment and retail trends; our ability to realize a significant portion of the anticipated benefits of the acquisition of Coca-Cola Enterprises Inc.’s North American business (the “CCE Acquisition”); our increased level of indebtedness as a result of the CCE Acquisition; our pension expense increase as a result of the CCE Acquisition; continuing uncertainty in the credit and equity markets; increased competition; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; increases in income tax rates or changes in income tax laws; increases in or new indirect taxes; our ability to renew collective bargaining agreements on satisfactory terms and our and our bottling partners ability to avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in the cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or in other major markets; unfavorable economic and political conditions in international markets; litigation uncertainties; adverse weather conditions; product safety or quality issues or negative publicity that may damage our brand image and corporate reputation; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; our ability to achieve overall long-term goals; our ability to realize significant benefits from our productivity and reinvestment program; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned or controlled bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2011 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.
Reconciliation to US GAAP Financial Information
The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the Company's website at www.coca-colacompany.com (in the “Investors" section) which reconciles our results as reported under General Accepted Accounting Principles and the non-GAAP financial measures included in the following presentation.
Our 2020 Vision: Past, Present and
Future
Volume OperatingIncome*
EPS*
Delivering Against Our Long-Term Growth Targets. . .
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3-Year CAGR 2010-2012
10% 10%
*Comparable Currency Neutral
5%
. . .Results in Our Strong Cash Flow
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Cash, It’s Still the Real Thing
$9.5B
$10.2B
2010 2011 2012
• Reinvest in the Business
• Pay Dividends
– Consecutive Years of Annual Dividend Increases
– Increase in 2013
– Billion Paid 2010-2012
• Strategically Invest via Acquisitions and Partnerships
• Repurchase Shares
– Billion Net Share Repurchases 2010-2012
Cash Priorities
$11.5B
* Excluding pension contributions of $769 million in 2011 and $900 million in 2012
*
*
CASH FROM OPERATIONS
Investing Through a “Value Lens” Leads to Long-Term Profitable Growth. . .
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3-4%
5-6%
6-8%
Volume Net Revenue OI EPS
*Comparable Currency Neutral
High Single Digit
Long-Term Growth Targets* Economic Profit Growth Target 10%+ CAGR
. . .and Enables Us to Seize the Opportunity
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2012 20202012 2020
Million
Middle-Class Growth
Personal Consumption Growth
Trillion
2012 2020
NARTD Retail Value Growth*
Billion
*NARTD excludes milk and bulk water
Our Strategy Cannot Be a “One Size Fits All” Approach
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Emerging Markets • Maximizing Volume • Investing for
Accelerated Growth
Developing Markets • Maximizing Value through
Segmentation • Building Customer Loyalty
Developed Markets • Driving Profitable Growth
Through Innovation & Productivity
NARTD Retail Value Growth $400 Billion (2013-2020)
Our Franchise System Continues to Evolve to Create Long-Term Profitable Growth
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Iberia • Merger of 7 Bottling
Partners Japan • Merger of 4 Bottling
Partners in Kanto Region*
Brazil • Merger of 3 Bottling
Partners*
* Pending regulatory and/or shareholder approval
Philippines • Sold Controlling
Interest to KO FEMSA
New Global Operating Structure
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A Combined Years of System Experience
Ahmet Bozer EVP & President
Coca-Cola International Steve Cahillane EVP & President Coca-Cola Americas
Irial Finan EVP & President Bottling Investments
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Investing Together for a Better Tomorrow in
Coca-Cola International
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Coca-Cola International Overview
350+ Brands ~120 Bottling Partners 50% of Total Company Volume
Solid Presence
Population of ~6.1 Billion 37% of Population Under 21
Large, Dynamic Consumer Base • Europe: Positioned
to Capture Profitable Growth
• Pacific: Developed and Emerging Markets Growing Together
• Eurasia & Africa: Delivering Results Over the Short and Long Term
Europe Group
Positioned to Capture Profitable Growth
Industry
Europe: Future Growth Opportunities Despite Headwinds
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• ~900 Per Capita Consumption (~3x Global Average)
• Largest NARTD Retail Value Pool
Europe Group
• 176 Per Capita Consumption (~2x Global Average)
• Top 3 Sparkling Brands
• Opportunity for Volume and Value Share Gains
2012 2020
Billion
Europe’s NARTD Industry Retail Value
Growth Opportunities Exist Across Europe
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• Immediate Consumption Channels
• Price/Pack Innovation
• Winning with Our Customers
• Strengthening Our Still Portfolio
• Market the Category and Grow Core Brands
Germany: Sustainable Growth Momentum
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• Household Penetration
• Integrated Bottler System
• Teen Recruitment
3-Year Volume CAGR 2010-2012
• Refillable PET
Investing in Our Core Brands
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Pacific Group Developed and Emerging Markets Growing Together
A Tale of Two Worlds
Developed • KO Per Capita
Consumption
• GDP Per Capita
Emerging
• KO Per Capita Consumption
• GDP Per Capita
2012 Volume Growth Rates
Philippines +5%
Australia +3%
India +16% Thailand
+22%
China +4% Japan +2%
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176
~$35K
31
~$6K
Japan: Continuing to Drive Profitable Growth
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2010 2011 2012
Vending Innovation
Formation of CCEJ*
• Three Consecutive Years of Record High Sales Volume
• Share in Sparkling, Coffee and Sports Drinks
• Share in Non-Sugar Tea and Water
• System to Invest $120M in 2013
#1
#2 * Coca-Cola East Japan
China: Well Positioned to Capture Growth Opportunities
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2012 2020
NARTD Industry Volume Growth
GDP Per Capita
+$2,600
Urbanization +110 MM
Middle Class +300 MM
Our Brands • 3 Billion-Dollar Brands • Coca-Cola and Minute Maid
Voted Most Favorite Brands • Sprite is China’s Largest
Sparkling Brand • Fanta Exceeded 100 Million
Cases
Our System • Strong Franchise Model • System Investments
$4 Billion (2012-2014) • Rated No. 1 Beverage
Supplier for Customers*
* 2012 Kantar Rating
India: Strong Growth in a Competitive Environment
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2010 2011 2012
• 3 of Top 5 Sparkling Brands
• Maaza – India’s #1 Juice Drink
2012 vs 2009 NARTD Performance
Volume Share
Value Share
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Eurasia & Africa Group Delivering Results Over the Short and Long Term
Our Opportunities Are Shaped By Three Forces
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2020 Demographic Trends
2010 2011 2012
Per Capita Opportunity
Economic Outlook/ Natural Resources
• 1.9B Population • 52 Per Capita
Consumption
• 66% of World’s Oil Reserves • 75 Million
Additional Urban Residents
Growing Leadership
Volume Share
Value Share
NARTD 2012 vs 2009
Excluding India and SW Asia BU
2012 2020
A Solid Foundation to Capture the Opportunity
Industry Volume
2012 2020
Industry Retail Value
#2 Tea #1 Juice & Juice Drinks
#1 Sparkling #2 Water #2 Sports Drinks
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Our Investments Continue to Strengthen Our Foundation
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• Vibrant Juice Category • Investment in Aujan
− RANI is #1 Juice Brand in the Middle East
Middle East Russia
• 20% Growth in Brand Coca-Cola in 2012
• Sochi 2014 Olympics and Olympic Torch Relay
The Next Frontier Africa
Brand Portfolio Integrated Marketing
• Emerging Economic Powerhouse
• Invest in Retailers’ Skill Development
Sochi 2014 Olympics
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Investing Together for a Better Tomorrow in Coca-Cola Americas
Coca-Cola Americas Overview
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225+ Brands ~130 Bottling Partners 50% of Total Company Volume
Solid Presence
Population of ~950 Million 34% of Population Under 21
Large, Dynamic Consumer Base
• North America: Best Brand, Sales & Customer Service System
• Latin America: Drive Sustainable Growth
North America Group Best Brand, Sales & Customer Service System
North America: Executing Our Consistent Strategy to Win in this Profitable Market
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Our Strategy
● Build Strong Brands
● Translate Brand Value into Customer Value
● Invest in Capabilities to Sustain & Repeat
Our Market
● Expanding Population
● Favorable Demographics
● Vibrant NARTD Business
We Are Building Strong Brands…and Delivering Strong Results
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Source: USA B-CUBED, 12MMT Dec 12 (Ages 13-64)
2.0x 2.9x 5.9x 6.3x 2.0x 1.6x 4.0x
Favorite Brand vs Primary Competitor Volume Share
Sparkling
Sports Drinks
Tea
Juice/ Juice Drinks
Energy
Still
Value Share
NARTD
2012 Full Year
We Are Creating Value Across Categories
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29%
34% 31%
26%
2009 2010 2011 2012
+10 Point Value Share Swing
Juice & Juice Drinks3
Still Beverages
3 Nielsen Total US, All Measured Channels, Chilled Juice & Juice Drinks (Simply/MM vs Trop/Dole)
2012 Immediate Consumption Trends1
The Coca-Cola Company +5.9% Primary Competitor +4.8%
Value Share Percent Change
Swing +1.1%
Sparkling Beverages
1 Nielsen Total US, Convenience Retail, Immediate Consumption Packages
Future Consumption Pricing2
$4.74 $4.94
$4.32
$4.55
2009 2010 2011 2012
2 Nielsen Total US, Supers >$2MM, EQ Price, Future Consumption Packages, Per Equivalent Case
16% 21%
79% 73%
2009 2010 2011 2012
+11 Point Value Share Swing
Sports Drinks4
4 Nielsen Total US, All Measured Channels, Sports Drinks (Powerade vs Gatorade)
We Are Investing in Capabilities to Sustain and Repeat
Provide “One Voice”
To Our Customers
Advance Shopper
Marketing
Drive Revenue Growth
Management
Leverage Category Advisory
Capabilities
Deliver Best-in-Class
Customer Service
5 4 3 2 1
CUSTOMER GROWTH STRATEGIES
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North America System Objective: Design & Implement the Most Effective Business System
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MAKE IT WORK
MAKE IT BETTER
MAKE IT BEST
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We Are Investing in System Capabilities
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Product Supply & Customer Care
Information Technology Systems
Human Resources & Capability Building
● Eliminated Waste ● Improved Customer Service ● Identified Further
Synergies
● Optimized CCR Legacy Operations
● Standardized Benefits Across CCR
● Activated HR Strategies
● Standardizing Best Practices Across CCR
● Building Common Foundation Across System
● Accelerating System-wide Capability Investments
● Optimize Processes & Systems
● Enhance System Capabilities
We Are Promoting the Category and Our Brands
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Latin America Group Driving Sustainable Growth
We Are Delivering Sustainable and Balanced Growth
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3-Year Volume CAGR 2010-2012
5% 3%
5% 6% 7%
LatinAmericaGroup
LatinCenter
Mexico Brazil SouthLatin
* Source: Millward Brown (Average of Latin America) ** Source: Nielsen
We Are Investing in Brand Coca-Cola
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vs Key Competitor*
4%
Volume Growth 3-Year CAGR 2010-2012
Share Change** 2010-2012
Strong Consumer Engagement
Recruitment + + Continuous
Investment
Consumer Relevance
Favorite Brand
Growing Leadership
20x 2.1 pts
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We Are Investing in Our Leading Brands Portfolio
Sports Drinks
Category 2020 Vision
Coffee
• Category Leader
• Leader in On-Premise Coffee Solutions
Juice & Juice Drinks • Icon of Well-being for
Still Beverages
Value-Added Dairy
• Establish KO as a Player
Brands
We Are Investing in System Capabilities
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Investing Ahead of Demand
• System investment commitments − Mexico USD$5B (2010-2014) − Brazil R$14B (2012-2016) − Chile USD$1.3B (2012-2016)
Strengthening Our Price & Pack Architecture
• Refillables & New IC Entry Packs • Revenue Growth Best Practices • Cooler Placement
Optimizing Commercial Advantages
• Innovative Still Beverage Business Models • Route-to-Market Technology • Consumer Direct Pilots
Growing in a Sustainable Way
• Recycling Plants • Community Development Programs • PlantBottle and Lightweighting
We Are Investing Together for a Better Tomorrow
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We Are Capturing the Opportunity
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0%
2%
4%
6%
2010 2011 2012
KO Volume
NARTD Industry Volume*
Personal Consumption
* NARTD excludes milk and bulk water
Leading the Industry
Gaining Market Share 2012 vs 2009
Volume Share
Value Share
Global NARTD
Still
Sparkling
YOY
In
cre
ase
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Brands in
Countries
Our Journey to 2020
Past Present
• Coca-Cola Continues to be World’s Most Valuable Brand*
• Growing World’s Greatest Beverage Brand Portfolio
Future
• On Our Way to Doubling System Revenues by 2020
• Continue Creating Sustainable Value While Making a Lasting Difference
• Added $30+ Billion to Market Capitalization
• Sparkling Added 12+ Billion Incremental Transactions
* Per Interbrand’s 2012 Best Global Brands Report
Investing Together for a
Better Tomorrow
C A G N Y 2 0 1 3 ● F E B R U A R Y 2 2 , 2 0 1 3