Presented By :- Krushna Garje

Introduced in :- 1886

Founder :- John Pemberton

Competitors :- PepsiCo, RC cola, and Some local brands

Mode Of Entry:- In 1956 But due to political issues left in 1977. Re-entered in 1993 with acquisition with Parle.

Type Soft Drink (Cola)Manufacturer The Coca- Cola CompanyFounder (s) John S. PembertonCountry of Origin United StatesIntroduced 1886Area Served Over 200 countries Flavors Cola, Cola Green Tea, Cola Lemon, Cola

Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.

Employees 92,400 (Aprox.)Servings per Day 1.6 Billion

PEST ANALYSIS

POLITICAL ANALYSIS:- Coca cola entered in india in 1976 but left india due to violation of FERA act. But again in 1993 they got approval coca-cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs.

ECONOMICAL ANALYSIS :- Worlds economically biggest beverage company. Total net operating revenue was US$45,998 bn. In 2014. Coca cola's overall net operating revenues were down 4 per cent to USD 11.040 billion from USD 11.455 billion in the fourth quarter.

SOCIAL ANALYSIS:- Nowadays coca cola is widely accepted all over world and also in india. But coca cola is facing problems like abusing water resources, affecting quality and quantity of ground . waste products are affecting on soil and water so farmers facing water scarcity problem.

TECHNOLOGICAL ANALYSIS :-

Technologically coca cola is very well developed. They have worlds most modern and biggest and vanding machines. Also they have modern recycling systems.

PEST ANALYSIS

SWOT AnalysisSTRENGTH:- • Reputed brand • Global brand recognition • Bottling system • Technological advancement • Efficient management system • Good marketing knowledge WEEKNESS :-• Lack of knowledge about Indian culture in detail • Uncertainty avoidance• Lack of marketing expertise in the Indian conditions• Hazardous by products and health issues • Facing issues with water exploitation and resource exploitation all over the world

SWOT AnalysisOPPORTUNITIES :- • Huge market • Advancement in technology • Growing Indian market •Good brand name • International trade barriers has been reduced• Youngsters’ tendency to adapt to the western culture THREATS :-• Threat of substitutes • Health consciousness of Indian consumers• Cultural habits • Price war • Unstable political condition• Uncertainty avoidance • Difference in management styles• Indian tendency to avoid foreign products

CONCLUSION

Coca cola is having huge reputation in India but also they should work on giving respect to community. Because just reputation is not only factor to survive in India. They should work on their Government relations, Public relations, listen to customers. They should work on Environmental factors.

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