Management Presentation

Introduction

Environment

Organizational Structure and Design

Organizational Culture

Organizational Strategies

Human Recourses Management

1

2

3

4

5

6

SR an Ethics

• Economic

• Competition

General and Specific Factors

• One of the most important stakeholders of company are employees because without them company simply can’t operate.

Important Stakeholders

Mission Of Coca-Cola

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference…

Vision Of Coca-Cola

• People: Be a great place to work where people are inspired to be the best they can be.

• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization.

Values Of Coca-Cola

• Leadership: The courage to shape a better future

• Collaboration: Leverage collective genius

• Integrity: Be real

• Accountability: If it is to be, it's up to me

• Passion: Committed in heart and mind

• Diversity: As inclusive as our brands

• Quality: What we do, we do well

•Coca colas culture is strong because their key values are deeply held and widely shared, employees accept the organizations key values and greater their commitment to those value so culture becomes stronger and stronger

Organizational Culture

Symbol Of Coca-Cola

•Coca cola used polar bears as their symbol for advertising for 70 years and nowadays it has fund that helps saving of polar bears arctic home

Slogans

•1886 - Drink Coca-Cola

•1917 - Three Million a Day

•1923 - Enjoy Thirst

•1956 - Makes Good Things Taste Better

•1959 - Be Really Refreshed

•1963 - Things Go Better with Coke

•1971 - I'd Like to Buy the World a Coke

•1979 - Have a Coke and a Smile

•1985 - We've Got a Taste for You

• 1990 - You Can't Beat the Real Thing

• 1993 - Always Coca-Cola

• 2000 - Coca-Cola. Enjoy

• 2001 - Life Tastes Good

• 2003 - Coca-Cola ... Real

• 2005 - Make It Real

• 2006 - The Coke Side of Life

• 2009 - Open Happiness

• 2011 - Life Begins Here

•Imagine if you walked up to a vending machine, dropped in a couple coins, made your selection and a soda popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer on the fritz but kind of cool, huh? But, what if it kept spitting out soda after soda, started pouring the soda for you into a glass, gave you some flowers and a pizza? Think that would cause a group of people to gather ’round the vending machine? Of course it would

Social Responsible

• Coca-Cola Refreshments (CCR) is rolling out six all-electric, zero-emission trucks which is part of the Company's growing fleet of alternative fuel vehicles in North America, which will surpass 750 by year-end.

Ethical behavior

Goal Of Coca-Cola

• Greater efficiency in Their water use does not mean making less product. In fact, they intend to reduce their water use ratio while growing their business.

• They have improved their water use by 16 percent to date, compared to 2004.

Coca-Cola System Water Use From 2004 To 2010

SWOT Analysis Coca-Cola

Strengths• The extremely recognizable branding is one of Coca-

Cola’s greatest strengths. Powerful symbol of quality and enjoyment.

 Weaknesses:• Although domestic business as well as many

international markets is thriving, Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power."

Opportunities:• Brand recognition is the significant factor affecting

Coke’s competitive position. Coca-Cola’s brand name is known well throughout 90% of the world today.

Threats:• Currently, the threat of new viable competitors in the

carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat.

Organizational Structure

•The Coca-Cola offers opportunities to excel within a diverse team rich in talent, ideas, perspectives, background and culture.

•Simply pick a spot on the globe and chances are, we’re there

Job Opportunities And Career Development

•Our various diversity education programs efforts have moved from minimizing conflict to strengthen our ability to amplify, respect, value and leverage our differences to drive sustainable business results.

Trainings

Work-life Balance

• We offer associate training and workshops on time management; provide flexible work arrangements in many areas of our business; and provide tools and resources to allow work to be done efficiently and effectively in a normal workday.

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