cmworld how to develop 100s of content ideas

Download CMWorld How to Develop 100s of Content Ideas

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  • @ArnieK #CMWorld

    How Any Business Can

    Discover Hundreds of

    Powerful Content Ideas Arnie Kuenn

    CEO, Vertical Measures

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    @ArnieK

    About Your Presenter

    Vertical Measures is a 50 person search, social & content marketing agency in Phoenix

    Our clients range from a local HVAC company to brands known world-wide

    Columnist for Marketing Land, Chief Content Officer & LinkedIn

    Wrote the content marketing book Content Marketing Works

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    What are people searching for?

    93% of all consumers

    use search prior to

    making a purchase

    93%

    86% of searchers

    conduct non-branded

    queries

    86%

    90%+ of buyers click on

    organic links vs. the

    sponsored ads

    90%

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    Buyers are searching for

    information that helps them

    make an informed decision.

    Businesses that provide

    that information - will win.

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    Know Your Keywords

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    Site Search

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    ASK YOUR

    STAFF!

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    What made you trust us? (About Us)

    What information do you wish we had provided upon first contact?

    What information do you wish we had explained upon completion of services?

    What information were you looking for when you began searching for a

    company like ours?

    What do you wish we would do better?

    Ask Your Customers

    Flow motion cafe

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    Research Tools

    Google Keyword Suggest

    Related

    Searches

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    More Research Tools

    YouTube Related

    Searches

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    KeywordTool.io

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    More than 410

    questions about

    visit the grand canyon

    (exact match)

    More than 3,400

    using broad match!

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    Long tail searches are

    like hitting those

    singles.

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    List All Content Ideas in a Spreadsheet

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    Download the Template

    VerticalMeasures.com/calendar

    Put Together an Editorial Calendar

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    Create Content People Are Searching For!

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    Vertical Measures Hub & Spoke Model

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    All 8 Steps Are Important!

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    Courtesy of The Sales Lion

    Courtesy of The Sales Lion

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    Courtesy of The Sales Lion

    Courtesy of The Sales Lion

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    Courtesy of The Sales Lion

    Courtesy of The Sales Lion

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    5 MONTHS

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    4.5 MONTHS

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    6.5 MONTHS

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    The Results

    Yales traffic has grown from 40,000 visitors to 150,000 annually

    Leads have grown from 800 to 2,300 monthly!

    Revenue is up by 40% since starting their content marketing program.

    And according their president Steve Sheinkopf: Profitability is up way more than that, because we eliminated marketing expense.

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    It Takes Courage

    It takes courage to give away something of value without the expectation of immediate return

    It takes courage to trust that your customers and prospective customers will reward you with attention and sales and loyalty at some point in the future

    It takes courage to play the long game, not the short game

    Hat tip to Jay Baer of Convince and Covert

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    Arnie, I just cant get our management to see the potential

    in this. Getting buy-in seems to

    be impossible

    The most common thing we hear after

    our workshops

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    Are you telling them you need to be:

    Blogging Creating FAQs Doing Content Marketing or Inbound Marketing or Social Media Marketing

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    Building a Learning Center Helping Your Prospects Make a Decision Listening to what Customers are telling Us Teaching our Customers Communicating on a Regular Basis Creating Content People are Actually

    Searching for!

    Instead talk to them about:

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    The companies that truly

    understand these principles

    are the ones doing incredible

    things online.

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    Consider a Content Marketing Workshop

    We offer the best

    content marketing

    workshops in the

    industry and can

    bring them to you.

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    @ArnieK

    vert.ms/cmworks

    Tweet: @ArnieKs NEW Content Marketing book is FREE at http://vert.ms/cmworks

    #CMWorld