Create Blockbuster Content Marketing - CMWorld 2015 Infographic

Download Create Blockbuster Content Marketing - CMWorld 2015 Infographic

Post on 03-Aug-2015

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1. CC. OOCOOOIIOCOOOCCOOOCOOOOT . . 1,;. 3. l A BEHIND-THE-SCENES LOOK AT B2B CONTENT MARKETING STRATEGY 3/ LESS THAN of B2B Marketers have a documentedcontent marketing strategy. ISarah Compagnoni @SarahCampognoni Strategic Marketing Manager,TechSmith Corporation " Great content marketing strategy starts well before anyone clicks a link. . >V z IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIJames Moat @digecomm , Director,Global Digital Corporate Communications,Avery DennisonThe power of employees generating & sharing content is a greatly undervalued strategy. Brian Clark @brianc| ark CEO,Copyblogger MediaPut yourself in the customers shoes to experience the content marketing journey from their perspective. Cleve Gibbon @c| eveg Chief Marketing Technology Ofcer,Cognide LimitedBe clear on what you need to say & why its relevant to your audience at that point in their lives. Build a Better Content Marketing Strategy: View Part I Now cmi. media/ bigpicture of B2C Marketers are looking to increase content marketing in the coming year