#CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications

Download #CMWorld Twitter Chat on Mobile Apps and Events with Flirt Communications

Post on 20-Aug-2015

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  1. 1. #CMWorld MOBILE-APP & ON-SITE EVENTS CONTENT MARKETING Featuring FLIRT Communications @FLIRTcomm and Content Marketing Institutes Joe Pulizzi @JoePulizzi #CMWorld contentmarketingworld.com
  2. 2. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q1: How have mobile apps enhanced event attendees experiences? #CMWorld
  3. 3. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent It extends experience beyond the event: pre-show & post-show. It allows event organizers to think beyond the ballroom. #CMWorld @FLIRTcomm A1: Where the hashtag works for more broadcasting, the mobile apps enable attendees to connect one to one pre and post event #cmworld @JoePulizzi A1 There is a lot of potential for apps to keep networking going post event if loaded with the right information #cmworld @tracibrowne A1: Event apps allow people to plan, see immediate changes to the event, get more info on sessions/speakers make notes #CMworld @lttlewys
  4. 4. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q2: How far in advance do you need to start planning a mobile app for an event? How do you get started? #CMWorld
  5. 5. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Scale dependent, @CMIContent, you could be talking anywhere from 2-8 months (mostly about content planning and promotion) #CMWorld @FLIRTcomm The hardest part is knowing where to start. Heres a handy infographic to choosing the right type of app: http://t.co/bOga9FyLwK #CMWorld @FLIRTcomm @SusynEliseDuris @CMIContent We can do an app in as little as two months, but the client has to be ready with content #CMWorld @FLIRTcomm A2: I believe we started planning seven months out this year for the mobile app. #cmworld @JoePulizzi
  6. 6. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q3: What are some ways that data distributed/collected on event mobile apps can be used for event #contentmarketing? #cmworld
  7. 7. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent Collect quotes, watch check-ins and comments, post surveys and quizzes. This is where the useful info is buried. #CMWorld @FLIRTcomm A3: We are hopeful to capture majority of event feedback in app: surveys, session popularity, etc. #cmworld @JoePulizzi A3 If networking function you can easily see who your influencers are by how many people are trying to connect to them #cmworld @tracibrowne An important one...we use the feedback from the app to determine which speakers to bring back (and which ones not to) #cmworld @JoePulizzi
  8. 8. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q4: How can reporting/analytics be used during an event to increase buzz where needed? #CMWorld
  9. 9. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent During an event, its really tough to get real-time analytics that have much value. Things happen so fast. #CMWorld @FLIRTcomm A4 For information real-time best to push out short polls...app activity not always good data for larger segment #cmworld @tracibrowne A4: Who is excited for what! If it is valuable to folks at the show, it is probably valuable to your audience who couldnt make it. #CMWorld @MichaelMooneyy A4 Dont get too involved in data...the best way to determine how the event is going it to simply observe #cmworld @tracibrowne
  10. 10. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q5: What are some event app layouts/features that attendees use the most? #CMWorld
  11. 11. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent We always see high response and use of events feeds (its the in-event backchannel), logistics-type content #CMWorld @FLIRTcomm @CMIContent (cont) and people love games that connect to physical events. Plug: Watch out for Rock to the Top at #CMWorld @FLIRTcomm People often forget about patchy wifi in big conference spaces - and also that people come from abroad & dont want data roaming:( #cmworld @NickKellet @JoePulizzi I also love events that stream the tweetstream for all to see, many dont know whats going on in Twitterville #cmworld @NickKellet
  12. 12. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q6: Do app sponsorships or lead gen opportunities deter attendees from using event apps? #CMWorld
  13. 13. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent You know, everyone in our world is social (online and off), so are all pretty used to some amount of that. #CMWorld @FLIRTcomm @CMIContent I havent seen/heard anyone so turned off by it that they reject the app (or social media or parties) #CMWorld @FLIRTcomm A6) Ppl are more willing to give up personal info if the perceived value of the webinar is greater & if its a respected company. #CMWorld @WhatRunsWhere
  14. 14. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q7: How should we measure the success of events? Attendee engagement, exhibitor ROI or revenue? What else? #CMWorld
  15. 15. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent Define your success metric!!! What do you want your event and your app to accomplish? Thats crucial. #CMWorld @FLIRTcomm @CMIContent Beyond that, an app can help measure sentiment, use, interaction, engagement, movement, etc. It all depends. #CMWorld @FLIRTcomm @CMIContent To see how complex this can be, we wrote a longer response to this kind of question here: http://t.co/KgunxKRzK0 #CMWorld @FLIRTcomm A7: The mobile app experience is part of attendee satisfaction. Goal is to have 100% of attendees say they would come back. #cmworld @JoePulizzi
  16. 16. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q8: What are some ways to increase app downloads at our events? #CMWorld
  17. 17. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent Increase app downloads by sending relevant, informational emails on a consistent basis leading up to event. #cmworld @JoePulizzi @CMIContent Promotion. promotion, promotion! Your app is a product like any other, so market it like its a product. #CMWorld @FLIRTcomm A8 Signage posted throughout registration lines, roving app help desk, announcements at keynotes, stationary app help desk #cmworld @tracibrowne A8 If essential event info e.g. schedule is _only_ on app (must be available on all major platforms) youll see lots of downloads! #CMWorld @ASegar
  18. 18. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q9: Are there any #contentmarketing opportunities that can be generated from mobile app engagement? How? #CMWorld
  19. 19. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent Start conversations with people in the app and see what resonates. Its a smart way to test your ideas. #CMWorld @FLIRTcomm @CMIContent Also, the app is a microcosm: see what problems people have, what theyre talking about to get content ideas. #CMWorld @FLIRTcomm A9 If conversations are talking place on the app...look for questions people are asking...or info they are looking for #cmworld @tracibrowne Most popular sessions and speakers - specialty eBooks and guest blog posts after the event #cmworld @JoePulizzi
  20. 20. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Q10: What events have you seen with top notch mobile apps? Why are they your faves? #CMWorld
  21. 21. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat @CMIContent CMWorld2012! CMWorld2013! (yes, we own a time machine.) EventMarketingSummit, BlogHer, TechWeek2013 #CMWorld @FLIRTcomm A10 my favorite event apps are ones that have a desktop app for pre-event then links to mobile app when you are at the event #cmworld @tracibrowne
  22. 22. #CMWorld contentmarketingworld.com Mobile App & On-Site Event Content Marketing #CMWorld Twitter Chat Want to learn more? Want to discuss the latest trends in content marketing and get advice from some of the experts you will see at Content Marketing World? Each week join Joe Pulizzi (@joepulizzi) and a guest as we discuss both key content marketing topics and event tracks for Content Marketing World, as well as our industry marketing summits. Simply follow #cmworld on twitter to join the conversation. Get transcripts from all #CMWorld Twitter chats: http://bit.ly/CMW_TwitterChats