#cmworld twitter chat on mobile apps and events with flirt communications

#CMWorldMOBILE-APP &ON-SITE EVENTS CONTENT MARKETINGFeaturing FLIRT Communications @FLIRTcommand Content Marketing Institute’s Joe Pulizzi @JoePulizzi

#CMWorld • contentmarketingworld.com

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Mobile App & On-Site Event Content Marketing #CMWorld • Twitter Chat

Q1: How have mobile apps enhanced event attendees’ experiences? #CMWorld




@CMIContent It extends experience beyond the event: pre-show & post-show. It

allows event organizers to think beyond the ballroom. #CMWorld

@FLIRTcomm

A1: Where the hashtag works for more broadcasting, the mobile apps enable

attendees to connect one to one pre and post event #cmworld

@JoePulizzi

A1 There is a lot of potential for apps to keep networking going post event if loaded

with the right information #cmworld

@tracibrowne

A1: Event apps allow people to plan, see immediate changes to the event, get more

info on sessions/speakers make notes #CMworld

@lttlewys


http://twitter.com/FLIRTcomm

http://twitter.com/JoePulizzi

http://twitter.com/tracibrowne

http://twitter.com/lttlewys



Q2: How far in advance do you need to start planning a mobile app for an event? How do you get started?

#CMWorld




Scale dependent, @CMIContent, you could be talking anywhere from 2-8 months

(mostly about content planning and promotion) #CMWorld

@FLIRTcomm

The hardest part is knowing where to start. Here’s a handy infographic to choosing

the right type of app: http://t.co/bOga9FyLwK #CMWorld

@FLIRTcomm

@SusynEliseDuris @CMIContent We can do an app in as little as two months, but

the client has to be ready with content #CMWorld

@FLIRTcomm

A2: I believe we started planning seven months out this year for the mobile app.

#cmworld

@JoePulizzi








Q3: What are some ways that data distributed/collected on

event mobile apps can be used for event #contentmarketing? #cmworld




@CMIContent Collect quotes, watch check-ins and comments, post surveys and

quizzes. This is where the useful info is buried. #CMWorld

@FLIRTcomm

A3: We are hopeful to capture majority of event feedback in app: surveys, session

popularity, etc. #cmworld

@JoePulizzi

A3 If networking function you can easily see who your influencers are by how many

people are trying to connect to them #cmworld

@tracibrowne

An important one...we use the feedback from the app to determine which speakers

to bring back (and which ones not to) #cmworld

@JoePulizzi








Q4: How can reporting/analytics be used during an event to increase buzz

where needed? #CMWorld




@CMIContent During an event, it’s really tough to get real-time analytics that have

much value. Things happen so fast. #CMWorld

@FLIRTcomm

A4 For information real-time best to push out short polls...app activity not always good

data for larger segment #cmworld

@tracibrowne

A4: Who is excited for what! If it is valuable to folks at the show, it is probably valuable

to your audience who couldn’t make it. #CMWorld

@MichaelMooneyy

A4 Don’t get too involved in data...the best way to determine how the event is going it to

simply observe #cmworld

@tracibrowne




https://twitter.com/MichaelMooneyy




Q5: What are some event app layouts/features that attendees

use the most? #CMWorld




@CMIContent We always see high response and use of events feeds (it’s the in-event

backchannel), logistics-type content… #CMWorld

@FLIRTcomm

@CMIContent (con’t) and people love games that connect to physical events. Plug:

Watch out for Rock to the Top at #CMWorld

@FLIRTcomm

People often forget about patchy wifi in big conference spaces - and also that people

come from abroad & don’t want data roaming:( #cmworld

@NickKellet

@JoePulizzi I also love events that stream the tweetstream for all to see, many don’t

know what’s going on in Twitterville #cmworld

@NickKellet




http://twitter.com/NickKellet

http://twitter.com/NickKellet



Q6: Do app sponsorships or lead gen opportunities deter attendees from using

event apps? #CMWorld




@CMIContent You know, everyone in our world is social (online and off), so are all

pretty used to some amount of that. #CMWorld

@FLIRTcomm

@CMIContent I haven’t seen/heard anyone so turned off by it that they reject the

app (or social media or parties) #CMWorld

@FLIRTcomm

A6) Ppl are more willing to give up personal info if the perceived value of the

webinar is greater & if it’s a respected company. #CMWorld

@WhatRunsWhere




https://twitter.com/WhatRunsWhere



Q7: How should we measure the success of events? Attendee engagement,

exhibitor ROI or revenue? What else? #CMWorld




@CMIContent Define your success metric!!! What do you want your event and your app

to accomplish? That’s crucial. #CMWorld

@FLIRTcomm

@CMIContent Beyond that, an app can help measure sentiment, use, interaction,

engagement, movement, etc. It all depends. #CMWorld

@FLIRTcomm

@CMIContent To see how complex this can be, we wrote a longer response to this kind

of question here: http://t.co/KgunxKRzK0 #CMWorld

@FLIRTcomm

A7: The mobile app experience is part of attendee satisfaction. Goal is to have 100% of

attendees say they would come back. #cmworld

@JoePulizzi








Q8: What are some ways to increase app downloads at our events? #CMWorld




@CMIContent Increase app downloads by sending relevant, informational emails

on a consistent basis leading up to event. #cmworld

@JoePulizzi

@CMIContent Promotion. promotion, promotion! Your app is a product like any

other, so market it like it’s a product. #CMWorld

@FLIRTcomm

A8 Signage posted throughout registration lines, roving app help desk,

announcements at keynotes, stationary app help desk #cmworld

@tracibrowne

A8 If essential event info e.g. schedule is _only_ on app (must be available on all

major platforms) you’ll see lots of downloads! #CMWorld

@ASegar





http://twitter.com/ASegar



Q9: Are there any #contentmarketing opportunities that can be generated from mobile app engagement? How? #CMWorld




@CMIContent Start conversations with people in the app and see what resonates.

It’s a smart way to test your ideas. #CMWorld

@FLIRTcomm

@CMIContent Also, the app is a microcosm: see what problems people have,

what they’re talking about to get content ideas. #CMWorld

@FLIRTcomm

A9 If conversations are talking place on the app...look for questions people are

asking...or info they are looking for #cmworld

@tracibrowne

Most popular sessions and speakers - specialty eBooks and guest blog posts

after the event #cmworld

@JoePulizzi








Q10: What events have you seen with top notch mobile apps? Why are they

your faves? #CMWorld




@CMIContent CMWorld2012! CMWorld2013! (yes, we own a time machine.)

EventMarketingSummit, BlogHer, TechWeek2013 #CMWorld

@FLIRTcomm

A10 my favorite event apps are ones that have a desktop app for pre-event then

links to mobile app when you are at the event #cmworld

@tracibrowne






Want to learn more?Want to discuss the latest trends in content marketing and get advice from some of the experts you will see at Content Marketing World? Each week join Joe Pulizzi (@joepulizzi) and a guest as we discuss both key content marketing topics and event tracks for Content Marketing World, as well as our industry marketing summits. Simply follow #cmworld on twitter to join the conversation.

Get transcripts from all #CMWorld Twitter chats:

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