#cmworld search & social twitter chat

#CMWorldSEARCH & SOCIALTWITTER CHATFeaturing TopRank Marketing’s Lee Odden @LeeOdden and Content Marketing Institute’s Joe Pulizzi @JoePulizzi

#CMWorld • contentmarketingworld.com

http://twitter.com/@LeeOdden

https://twitter.com/joepulizzi

http://contentmarketingworld.com


Search & Social #CMWorld • Twitter Chat

Q1: Let’s get started! In the ever-changing world of search,

what are basics content marketersshould keep in mind? #CMWorld




@cmicontent Content should have a purpose, a target audience an

a measurable objective. #CMWorld

MCC @MelClarkMkt

@CMIContent A1 Content should be share-able, easily digestible, readily discovered

(search) and relevant. #cmworld

Neil Horowitz @njh287

A1 People search like they ask questions. Make sure you create meaningful content

around important questions. #cmworld

ANgelA DuNN @blogbrevity

A1. Figure out what words / phrases buyers use - instead of focusing on

product terms #cmworld

ArDAtH Albee @ardath421


https://twitter.com/MelClarkMkt

https://twitter.com/njh287

https://twitter.com/blogbrevity

https://twitter.com/ardath21



Q2: How does #contentmarketing create synergy between search

and social? #CMWorld




A2 Search and social are both distribution channels. In ur content calendar, ensure

the two are aligned (keywords, hashtags, etc.) #CMWorld

StepHANie wAltoN @Stephlynette

A2: Search, Social, Lead Gen - it all starts with a defined content strategy today.

Most marketers skip this stage ;) #cmworld

Joe pulizzi @Joepulizzi

I actually think other way around - social is little without content. Without content,

social is just chatter. You can quote me. #cmworld

SuSyN eliSe DuriS @SusyneliseDuris

A2: Social is jelly, SEO is peanut butter, & content marketing is the bread that holds

it all together :) http://t.co/NN669hChzT #CMWorld

lee oDDeN @leeodden


https://twitter.com/StephLynette

https://twitter.com/JoePulizzi

https://twitter.com/SusynEliseDuris

http://twitter.com/@LeeOdden



Q3: How do you balance #SEO keywords (search) & keywords

consumers use (social)? #CMWorld




A3: Search phrases express specific intent to find. Social topics expect interaction

or reaction #CMWorld

lee oDDeN @leeodden

A3 We know social affects search rank. Question is whether to target high-volume

searches or influential socialites/sharers. #cmworld


#cmworld A3- Search terms are aimed at solving a time sensitive problem. Social

terms are for engagement and entertainment

ebyliNe @ebyline

#cmworld Social has to be cultivated constantly. Content can be optimized for

search one time. You can’t only do social w/ ur blog content.

StepHANie wAltoN @Stephlynette


https://twitter.com/leeodden


https://twitter.com/Ebyline

https://twitter.com/StephLynette



Q4: What tools should contentmarketers use when it comes

to #SEO? #CMWorld




A4: Outside of Google’s keyword tool, SEMrush is a great tool.

#cmworld


A4: Keyword research tools: Google Keyword Planner, Wordstream, Wordtracker,

Keyword Discovery #CMWorld

lee oDDeN @leeodden

@consected I am loving SEOMOZ’s newest suite of tools, Moz Analytics!! #cmworld

#SEO #ContentMarketing

SArAH wAre @wareSarah

A4: Buzzstream, Outbrain, Buffer, Feedly, Linkdex, Visual.ly, Followerwonk, HARO,

FindPeopleonPlus, AuthorCrawler, G+ Ripples #CMWorld

KeviN gibboNS @kevgibbo




https://twitter.com/WareSarah

https://twitter.com/kevgibbo



Q5: Is there one kind of content – video, text, images, mobile – that is prime

for search? What’s the hot trend?#CMWorld




A5: Create the content mix most meaningful for your customers, then optimize for

findability #CMWorld

lee oDDeN @leeodden

A5: People underestimate the power of optimizing images/videos. Big opportunity.

#cmworld


A5: Key: Tagging and adding relevant copy so important for video and infographics.

Help Google discover your content. #cmworld


A5 whenever possible, include transcripts for video or audio, and always alt tag those

images #cmworld

eriKA @SFerika





https://twitter.com/Sferika



Q6: What process does your organization use to optimize its content? #CMWorld




A6: Every keyword phrase should have a target page/post. It’s important not to

compete with yourself. #cmworld


A6: That’s the question everyone wants to know :) Our optimization process is

outlined in detail within http://t.co/8945Crp0Lo #CMWorld

lee oDDeN @leeodden

@CMIContent A6: Proactively. Use keyword tools to learn what your audience is

searching for, and develop content around those areas #CMWorld

breNDAN CourNoyer @brencournoyer

A6/7 An undervalued exercise is coming up w/content categories – create the

buckets around which all content will flow/be relevant. #cmworld





https://twitter.com/brencournoyer




Q7: How do you change your searchstrategy based on how Google

changes its algorithm? #CMWorld




A7: If you focus on epic content that your customers/prospects share, to heck with

Google’s algorithm. Great stories win! #cmworld


@CMIContent A7: You generally shouldn’t have to if your strategy’s based around

providing valuable content #CMWorld

KriSteN HiCKS @atxcopywriter

A7: Closely monitoring & optimizing the performance of content in search = a

competitive advantage. Don’t ASSume :) #cmworld

lee oDDeN @leeodden

#cmworld SEO people get antsy every time Google updates, but the good methods will

always have a place in marketing

ebyliNe @ebyline



https://twitter.com/atxcopywriter


https://twitter.com/Ebyline



Q8: Do you optimize every blog postfor search? What parts of your blog

post do you optimize? #CMWorld




@cmicontent A8: We factor in search in every blog post, but not to the detriment of

quality. #CMWorld

MCC @MelClarkMkt

A8: We optimize every post for search, but we don’t let rankings cloud our

execution. Add value to the web, not take from it #CMWorld

brAFtoN @brafton

A8: Optimize headlines for reader clicks. If a keyword naturally fits headline, good

indication post is on topic for your brand #cmworld

KAtHeriNe griwert @kgriwert

A8: Regarding an optimized content plan, here’s a handy template: http://t.co/

D9pgJEAYuO (free, ungated) #cmworld

lee oDDeN @leeodden


https://twitter.com/MelClarkMkt

https://twitter.com/Brafton

https://twitter.com/kgriwert




Q9: Do you optimize your content forboth your audience and search?

Which is more important? #CMWorld




A9: Content easily found but confusing is of no value. Neither is excellent content

no one can find. #cmworld

lee oDDeN @leeodden

A9: Meaningful content for customers that is also optimized for discovery - search

or social is the WIN :) #cmworld

lee oDDeN @leeodden

@CMIContent Audience. If the reader doesn’t care, you’ve accomplished nothing

(and won’t get anywhere in search besides) #CMWorld

KriSteN HiCKS @atxcopywriter

A9: content that’s found is meaningless if just keyword stuffing. Be creative &

provide value to the consumer #CMWorld

pHil AyreS @consected




https://twitter.com/atxcopywriter

https://twitter.com/consected



Q10: Last question: What do youthink is the future of SEO/search?

Will it become more or less important? #CMWorld




A10: As long as content can be found through the act of searching, there will be an

opportunity for optimization. #CMWorld

lee oDDeN @leeodden

A10: Prediction alert: SEO and Social roles start reporting into Content role in

enterprises. This is happening now. #cmworld


@CMIContent A10 I think/hope more real-time search. I use Google’s time tools a

lot. Search for real-time social content, too! #cmworld


#content #marketing will be driver that will ultimately be the brand builder, nurturer,

extender and everything will fall under it. #cmworld

SuSyN eliSe DuriS @SusyneliseDuris





https://twitter.com/SusynEliseDuris



Want to learn more?Want to discuss the latest trends in content marketing and get advice from some of the experts you will see at Content Marketing world? Each week join Joe Pulizzi (@joepulizzi) and a guest as we discuss both key content marketing topics and event tracks for Content Marketing World, as well as our industry marketing summits.Simply follow #cmworld on twitter to join the conversation.

• July 2: Content Strategy with Michael brenner @brennermichael (Click here for the full transcript)

• July 9: Search and Social with lee odden @leeodden

• July 16: Financial Content Marketing with Mitch Joel @mitchjoel

• July 23: Social Media Marketing with Joe Chernov @jchernov

• July 30: B2B Content Marketing with Ardath Albee @ardath421

• August 6: Small Business Content Marketing with brian Clark @copyblogger

• August 13: Multi-Channel Marketing with Andrew Davis @tpldrew

• August 20: Technology Content Marketing with rohit bhargava @rohitbhargava

To read the full transcript of this chat, visit http://bit.ly/CMWchat_Odden



http://twitter.com/BrennerMichael

http://bit.ly/CMWchat_Brenner

http://twitter.com/leeodden

http://twitter.com/mitchjoel

http://twitter.com/jchernov

http://twitter.com/ardath421

http://twitter.com/copyblogger

http://twitter.com/tpldrew

http://twitter.com/rohitbhargava

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