Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld

Download Content Marketing World: Training with Content Marketing Jedi Masters #CMWorld

Post on 21-Jan-2017

2.310 views

Category:

Marketing

0 download

Embed Size (px)

TRANSCRIPT

<ul><li><p>Training with Content Marketing Jedi Masters Key Takeaways from Content Marketing World 2016 #CMWorld by @JimMacLeod</p></li><li><p>For a few days in late 2016, The Content Marketing Institute brought together the worlds leaders in Content Marketing. </p><p>Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing. </p></li><li><p>Mediocre content will hurt your brand more than doing nothing at all. </p><p>Joe Pulizzi, Founder, Content Marketing Institute, @JoePulizzi</p></li><li><p>Thinking strategically costs you nothing.</p><p>Robert Rose, Chief Strategy Advisor, Content Marketing Institute, @Robert_Rose</p></li><li><p>The foundation of writing is not writing. It looks like daydreaming, driving your car, walking your dog. </p><p>Ann HandleyHead of ContentMarketingProfs@MarketingProfs</p></li><li><p>The buyers journey doesnt start with a search for your product. </p><p>Michael BrennerCEOMarketing Insider Group@BrennerMichael</p></li><li><p>Over 70% of people who come to your site will never come back. Building email subscribers is still absolutely crucial. </p><p>Ian ClearyFounderRazorSocial@IanCleary</p></li><li><p>Digital branding is the oil in your sales engine. </p><p>Juntae DeLaneDigital Branding EvangelistUSC@JuntaeDeLane</p></li><li><p>Your brand is a co-creation of your story and your customers story. </p><p>Tom WebsterVP of StrategyEdison Research@webby2001</p></li><li><p>You cant expect influencers to advocate for a brand that doesnt influence in social media.</p><p>Bryan KramerCEOPureMatter@bryankramer</p></li><li><p>Lead with value. What is your audience not getting? Give it to them.</p><p>Lee OddenCEOTopRank Marketing@LeeOdden</p></li><li><p>Create customer experiences that increase in value vover time. Robert Rose, Chief Strategy Advisor, Content Marketing Institute, @Robert_Rose</p></li><li><p>We have to stop treating every piece of conten as a lead-gnerating opportunity.</p><p>Jay BaerPresidentConvince and Convert@JayBaer</p></li><li><p>Customer experience is about what you actually do, not what you say youll do</p><p>Carla JohnsonType-A Communications@CarlaJohnson</p></li><li><p>Its not the best content that wins, its the best promoted content. </p><p>Andy CrestodinaCo-FounderOrbit Media@Crestodina</p></li><li><p>Content has a dual purpose: to inform us as much as the buyers. </p><p>Ardath AlbeeB2B Content Marketing StrategistCEO, Marketing Interactions@ardath421</p></li><li><p>The story is about the customer. Your brand is just a plot point in their story. </p><p>Buddy ScaleraSenior Director Content StrategyThe Medicines Company @BuddyScalera</p></li><li><p>Ideas are common. Innovation is rare because it demands persistence.</p><p>Doug KesslerCreative Director, Co-FounderVelocity@dougkessler</p></li><li><p>Good marketers follow best practices. Great marketers craft their own.</p><p>Jay AcunzoPodcaster, VP of PlatformNextView Ventures@jayacunzo</p></li><li><p>You cant strategize content if youre jumping to a new platform every day.</p><p>Scott StrattenSpeaker, AuthorUnMarketing@unmarketing</p></li><li><p>Get the whole organization to start speaking customer.</p><p>Jenifer WalshDirector, Customer Engagement MarketingCurrent, powered by GE@jlansky</p></li><li><p>Make sure the data youre given leads to a decision, it shouldnt be the decision itself. </p><p>John Von BrachelSVP, Content MarketingBank of America@vonbrachel</p></li><li><p>If the brain processes visual info 60,000x faster. Why are we so focused on text-based marketing content?</p><p>Raj MunusamyVP, Content &amp; Messaging, Global MarketingSchneider Electric@rajmunusamy</p></li><li><p>If sales doesnt know why they need it (content) theyre not going to use it.</p><p>Matt HeinzFounderHeinz Marketing@HeinzMarketing</p></li><li><p>Dont be afraid to shoot live video on a phone the human touch is noticed, the production value is not.</p><p>Chelsea HunersenSocial Media MarketingHubSpot@ChelseaLikeNY</p></li><li><p>Tenacity is more important, or as important, as talent.</p><p>Mark HamillActor, Storyteller@HamillHimself</p></li><li><p>If you understand your why, you have a lot of options for your what.</p><p>Michael Jr.ComedianStandup and Give@Michaeljrcomedy</p></li><li><p>Focus on making impressions, not getting impressions. </p><p>Mitch JoelMarketer, Speaker, Author, PodcasterPresident, Mirum@mitchjoel</p></li><li><p>There is almost no correlation between Social Media sharing and the number of people who actually read the content.</p><p>Jonathan CrossfieldStoryteller, Writer, Content MarketerJonathanCrossfield.com@Kimota</p></li><li><p>If you want an idea to be approved, call it Sales. If you want it to be pushed aside, call it Marketing. </p><p>Marcus SheridanKeynote Speaker and AuthorThe Sales Lion@TheSales Lion</p></li><li><p>Choice kills. Reduce complexity with a series of simple selections. </p><p>Tim AshCEOSiteTuners@Tim_Ash</p></li><li><p>Use freelancers to help your subject-matter experts get their knowledge out there. </p><p>Stephanie LoseeHead of ContentVisa@slosee</p></li><li><p>On-page SEO is no longer satisfied by raw keyword use. Think about intent.</p><p>Rand FishkinFounderMoz@randfish</p></li><li><p>Purpose can be based upon your core values, or about providing practical value.</p><p>Russell SparkmanCo-Founder, CEOFusionspark Media@fusionspark</p></li><li><p>Stop being scattered. Start focusing on 2003. Your website should be viewable on a phone.</p><p>Scott StrattenSpeaker, AuthorUnMarketing@unmarketing</p></li><li><p>Social media is technology that allows us to express our social natures. </p><p>Lars SilberbauerGlobal Senior Director of Social Media &amp; VideoLego@larssilberbauer</p></li><li><p>How we buy has changed. How we decide to buy has not. </p><p>Tom WebsterVP of StrategyEdison Research@webby2001</p></li><li><p>Our job is not to be creative, our job is to create.</p><p>Jay AcunzoPodcaster, VP of PlatformNextView Ventures@jayacunzo</p></li><li><p>Either fully commit to content marketing, or just go buy ads. </p><p>Joe Pulizzi, Founder, Content Marketing Institute, @JoePulizzi</p></li></ul>