content marketing world: training with content marketing jedi masters #cmworld
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Training with Content Marketing Jedi Masters – Key Takeaways from Content Marketing World 2016 – #CMWorld by @JimMacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world’s leaders in Content Marketing.
Here are just a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
Mediocre content will hurt your brand more than doing nothing at all.
Joe Pulizzi, Founder, Content Marketing Institute, @JoePulizzi
Thinking strategically costs you nothing.
Robert Rose, Chief Strategy Advisor, Content Marketing Institute, @Robert_Rose
The foundation of writing is not writing. It looks like daydreaming, driving your car, walking your dog.
Ann HandleyHead of ContentMarketingProfs@MarketingProfs
The buyer’s journey doesn’t start with a search for your product.
Michael BrennerCEOMarketing Insider Group@BrennerMichael
Over 70% of people who come to your site will never come back. Building email subscribers is still absolutely crucial.
Ian ClearyFounderRazorSocial@IanCleary
Digital branding is the oil in your sales engine.
Juntae DeLaneDigital Branding EvangelistUSC@JuntaeDeLane
Your brand is a co-creation of your story and your customer’s story.
Tom WebsterVP of StrategyEdison Research@webby2001
You can’t expect influencers to advocate for a brand that doesn’t influence in social media.
Bryan KramerCEOPureMatter@bryankramer
Lead with value. What is your audience not getting? Give it to them.
Lee OddenCEOTopRank Marketing@LeeOdden
Create customer experiences that increase in value vover time. Robert Rose, Chief Strategy Advisor, Content Marketing Institute, @Robert_Rose
We have to stop treating every piece of conten as a lead-gnerating opportunity.
Jay BaerPresidentConvince and Convert@JayBaer
Customer experience is about what you actually do, not what you say you’ll do
Carla JohnsonType-A Communications@CarlaJohnson
It’s not the best content that wins, it’s the best promoted content.
Andy CrestodinaCo-FounderOrbit Media@Crestodina
Content has a dual purpose: to inform us as much as the buyers.
Ardath AlbeeB2B Content Marketing StrategistCEO, Marketing Interactions@ardath421
The story is about the customer. Your brand is just a plot point in their story.
Buddy ScaleraSenior Director Content StrategyThe Medicines Company @BuddyScalera
Ideas are common. Innovation is rare because it demands persistence.
Doug KesslerCreative Director, Co-FounderVelocity@dougkessler
Good marketers follow best practices. Great marketers craft their own.
Jay AcunzoPodcaster, VP of PlatformNextView Ventures@jayacunzo
You can’t strategize content if you’re jumping to a new platform every day.
Scott StrattenSpeaker, AuthorUnMarketing@unmarketing
Get the whole organization to start speaking “customer.”
Jenifer WalshDirector, Customer Engagement MarketingCurrent, powered by GE@jlansky
Make sure the data you’re given leads to a decision, it shouldn’t be the decision itself.
John Von BrachelSVP, Content MarketingBank of America@vonbrachel
If the brain processes visual info 60,000x faster. Why are we so focused on text-based marketing content?
Raj MunusamyVP, Content & Messaging, Global MarketingSchneider Electric@rajmunusamy
If sales doesn’t know why they need it (content) they’re not going to use it.
Matt HeinzFounderHeinz Marketing@HeinzMarketing
Don’t be afraid to shoot live video on a phone – the human touch is noticed, the production value is not.
Chelsea HunersenSocial Media MarketingHubSpot@ChelseaLikeNY
Tenacity is more important, or as important, as talent.
Mark HamillActor, Storyteller@HamillHimself
If you understand your “why,” you have a lot of options for your “what.”
Michael Jr.ComedianStandup and Give@Michaeljrcomedy
Focus on making impressions, not getting impressions.
Mitch JoelMarketer, Speaker, Author, PodcasterPresident, Mirum@mitchjoel
There is almost no correlation between Social Media sharing and the number of people who actually read the content.
Jonathan CrossfieldStoryteller, Writer, Content MarketerJonathanCrossfield.com@Kimota
If you want an idea to be approved, call it “Sales.” If you want it to be pushed aside, call it “Marketing.”
Marcus SheridanKeynote Speaker and AuthorThe Sales Lion@TheSales Lion
Choice kills. Reduce complexity with a series of simple selections.
Tim AshCEOSiteTuners@Tim_Ash
Use freelancers to help your subject-matter experts get their knowledge out there.
Stephanie LoseeHead of ContentVisa@slosee
On-page SEO is no longer satisfied by raw keyword use. Think about intent.
Rand FishkinFounderMoz@randfish
Purpose can be based upon your core values, or about providing practical value.
Russell SparkmanCo-Founder, CEOFusionspark Media@fusionspark
Stop being scattered. Start focusing on 2003. Your website should be viewable on a phone.
Scott StrattenSpeaker, AuthorUnMarketing@unmarketing
Social media is technology that allows us to express our social natures.
Lars SilberbauerGlobal Senior Director of Social Media & VideoLego@larssilberbauer
How we buy has changed. How we decide to buy has not.
Tom WebsterVP of StrategyEdison Research@webby2001
Our job is not to “be creative,” our job is to create.
Jay AcunzoPodcaster, VP of PlatformNextView Ventures@jayacunzo
Either fully commit to content marketing, or just go buy ads.
Joe Pulizzi, Founder, Content Marketing Institute, @JoePulizzi