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Submitted to : Prof PeeyushMehta

Vivek Deshmukh ( Reg No 09)Chetan Patil (Reg No 16)Ravi Chandrawanshi (Reg No 21)Sharad Katwa (Reg No 27)

Sitikantha Das (Reg No 28)Sridhar Prasad V (Reg No 29)

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CONTENTS :

INDUSTRY ANALYSIS

PORTER 5 FORCE ANALYSIS

GLOBAL OPERATIONS

BUSINESS STRATEGY OF GM INDIA

BUSINESS MODEL

GM IN INDIA

MANUFACTURING STRATEGY IN INDIA

OPERATION MANAGEMENT

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0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11

Passenger Vehicles

0

50000

100000

150000

200000

250000

300000

2006-07 2007-08 2008-09 2009-10 2010-11

Sales In Crores

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PORTERS FIVE FORCE ANALYSIS OF AUTO INDUSTRY

High : 9 equally

powerful OEMs

Mild : Upcoming Metro

networks, Improved Bus

service

High : Low Margin,Technology & Capital

Intensive

Low: Global Supplier Base,

Many LocalAutocomponent industry.

High : High Awareness,

Multiple Options available

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Competitive Advantage:Technology and Innovation

Beat with xSDE Engine for India market

Customer Group: Middle class and Upper

middle class Competition : Honda / Maruti / Hyundai/

Tata / Toyota / Mahindra /Volkswagen

Core value proposition: ProductDifferentiation

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HATCH BACK

Chevrolet

Aveo U-VA

Chevrolet

Spark

Chevrolet

Beat

SEDAN

Chevrolet

Optra

Chevrolet

Cruze

Chevrolet

Aveo

MULTI UTILITY

Chevrolet

Tavera

SUV

Chevrolet

Captiva

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VALUE

ASSETS

COMPETENCIES

PROCESSES

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:

-Mfg plant : at Halol, Gujarat.-Entered with Opel brand in 1996.

-Capacity at present : 80K per annum. Focused onChevrolet brand- Models: Tavera, Cruze, Optra & Aveo.

Mfg strategy : High level of manual content.-BIW (Body in white), paint shop and vehicle assembly.

Powertrain : Sourcing strategy- Hatch back and sedan cars - Sourced from Korea.- Tavera : Developed vendor in India.

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0

10000

20000

30000

40000

50000

60000

70000

80000

90000

1996 1998 2000 2002 2004

Demand

Time forInvestment

Capacity Analysis

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: Pune, around 90 acre land

: 1400 Cr

: 160 K car assemblies/annum

:Press shop skin panelsBIW (Body in white)PaintVehicle assembly.

Line design based on

principles.

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Powertrain from Korea.

ServicesLogistic + facility maintenance + die maintenance

Flexible to produce 2 models : Beat and Spark.

No setup change involved at assembly line.

Recently invested Rs 80 Cr to accommodate sedancars.

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Innovation: Designed engine forIndia market.

in Pune: 2010

: 160K

: 800 Cr

:High tech machine shop for 3Cs- Cylinder block- Cylinder head- Crank shaft Entirely automatic

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Flex level 4 plant : Highest level of flexibility so far.

Absolutely zero setup change time among variants.

Temperature controlled shop

21000sqm : First and onlyplant in India in this industry.

Focused only on manufacturing activities.

High level of outsourcing of technical services. Again firsttime in India. Operating with 30 % less manpower (industryaverage)e.g. Tool management, chemical management, gauge

management & fixture management

Logistic services: outsourced.

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Operation Management

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