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Study of Awareness and Percetion about Freightbazaar.com

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CHAPTER 1

INTRODUCTION


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INTRODUCTION

Market research

Marketing research is the function that links the consumer, customer, and public to

the marketer through information - information used to identify and define marketing

opportunities and problems; generate, refine, and evaluate marketing actions; monitor

marketing performance; and improve understanding of marketing as a process. Marketing

research specifies the information required to address these issues, designs the methods

for collecting information, manages and implements the data collection process, analyzes,

and communicates the findings and their implications.

Need for market research:

To undertake marketing effectively, businesses need information – information

about customer wants, market demand, competition, distribution channels etc. This

information needs to be updated regularly because businesses operate in a dynamic

environment.

Purpose of market research:

Marketing research can help a business do one or more of the following:

1. Gain a more detailed understanding of consumers’ needs –

Marketing research can help firms to discover consumers’ opinions on a huge range

of issues, e.g., views on products’ prices, packaging, recent advertising campaigns

2. Reduce the risk of product/business failure –

There is no guarantee that any new idea will be a commercial success, but accurate

and up-to-date information on the market can help a business make informed decisions,

hopefully leading to products that consumers want in sufficient numbers to achieve

commercial success.


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3. Forecast future trends –

Marketing research can not only provide information regarding the current state of

the market but it can also be used to anticipate future customer needs. Firms can then

make the necessary adjustments to their product portfolios and levels of output in order to

remain successful.

Syndicated research:-

Syndicated research is a single research study that is performed and conducted by a

research company that determines the overall population, topic(s), questions to be asked,

and intervals between studies. The research results are often packaged and made

available for sale to multiple client companies (each client company receives the same

research information).

Reason for Selecting Topic-

The purpose of this study is to analyze the awareness of Freightbazaar.com in the

market.

What are the various problems faced by Transporters, Logistics and

Manufacturing companies?

What is the perception of Transporters, Logistics and Manufacturing companies

on Freightbazaar.com?

What can be the various steps that could be initiated by the company to improve

its market share?

Benefits of Selecting Topic-

The study has benefited a lot of people.

Benefits to Researcher

It benefited us as we got lots of learning from this such as questionnaire design, data

collection and analysis..


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This study also helps us to learn the different ways and means of handling situations

during sales and research.

Benefits to Company

The study also educated the Freightbazaar.com about the product because most of the

people were not aware of Freightbazaar.com. It will also help our company to understand

the market share of ECS TECHNOLOGIES in Pune IT market. It also leads to the

problem identification that was present in the system.

Objective of the study

Primary Objective:-

To study awareness of Freightbazaar.com.

To know the perception about Freightbazaar.com.

To study the level of customer satisfaction about Freightbazaar.com.

Secondary Objectives:-

To know the area of improvement for the company in the market.

To study the interest of customers in buying the product.

SCOPE OF THE STUDY

The scope of the study can be explained in the term of its geographical and functional

scope:

Geographical Scope: - The scope of the study is concerned; the study is limited

to the geographical region of Pune. The major geographical regions that were

under consideration for the study were Transporters, Logistics and Manufacturing

companies across the Pune City.

Functional Scope: - As far as functional scope of the project is concerned, the

study is limited to the marketing department. The areas under focus of the study


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were understood consumer opinion, product awareness, analysis problem faced by

the Transporters, Logistics and Manufacturing companies.

The other functional limitation of the project was, the study was conducted only

for Supervisor tracking system not for the complete product range of the

company.


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CHAPTER 2

COMPANY PROFILE


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COMPANY PROFILE

COMPANY NAME: ECS Technologies Pvt. Ltd

ADDRESS : EshaHouse,Next to Ganesh Krupa, ShriDattaMarg,DiawakarChowk,

Sudarshan Nagar, Chinchwad-411033.

MISSION AND VISION

Timely delivery

Quality par excellence

Innovative approach with better solution

Engaging only motivated people

Long-term relationship

LOGO:

ABOUT:

ECS TECHNOLOGIES PVT.LTD. is a squad of young andenergetic

professionals who are confidently equipped with most of the web tools,

technologies and business environments, to be able to recommend the best

solutions to the client. We have always been determined by the Quality, which is


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the reason we spotlight on few client. At ECS Technologies Pvt. Ltd., they have

kept a very effortless yet very effective approach toward designing and

development.

ECS Technologies Pvt. Ltd. has institutionalized a number of processes

and innovative methodologies, which has built in risk mitigation strategies and

cost efficiencies. Our approachaddresses the key issues of transition management

and operational efficiency improvement.ECS Technologies Pvt. Ltd. remarkable

group of software solutions features several unique advantages that make certain

high quality expertise and cost efficiency.

Our Customer and Application Experience

Although ECS initially focused on the development of Web Sites / mobile

applications for our in house ERP Products, media exposure and word‐of‐mouth

touting the leading‐edge applicationcreated for the some of our clients resulted in

newopportunities. In addition to directly developing a new customer base, a

significant number of ECS clients are other softwarecompanies that subcontracted

ECS to develop applications for their customers because they had no in‐house

expertise in Web Sites / mobile application development. Today, ECS has accrued

significant experience creating a variety of application types for companies and

organizations with diverse interests and requirements.

ECS offer various types of service in development...

Website Development

Communication application

Multimedia Application

Internet Application

Utility application

Office/Business application

Travel Application

Fun Application

Security applications


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We also provide support of WIFI and GPS dependent application for Android

Platform. Android has rich support for Audio / Media types and Graphics.

Our Android apps support all our in house ERP products like

FREIGHTBAZAAR.COM

Dairy Management

Petrol Pump Management

ECS Vehicle Tracking System

School Management System.

Attendance System

Real Time Tracking of Sales Employees.

Company Portfolio:

ECS Technologies is startup registered in Singapore and India and deals with

Android / IOS and Web based application development, Product development

with effectivesolutions.Founded in the year 2011 with industry experts

fromvarious verticals, we are one of the few organizations who have designed and

developed our own real time products.

Values driving factor:

Customer Satisfaction: Our main objective is to provide proper and high end

scalable solutions and applications catering to the exact requirements of the

Industry suitable to their business scope.

Innovation:

We are always the front runner in bringing the innovation to our own developed

products keeping in view the industry requirements.

Consumer Benefits:

We are primarily focusing on the development of the products and application in

Web Sites / mobile segment using intelligent and advanced technologies to make

their lives a bit comfortable and hassle free.

Facilities:

ECS Technologies is housed in three storied building in heart ofChinchwad Pune.


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Sitting Capacity: 100 Associates

Internet: 10 MBPS Reliance Leased Line

Facility Operation: 24 hours.

Team ECS :

ParimalKillarikar :Founder, ECS Technologies Pvt. Ltd

ParagKulkarni:Co-Founder,ECS Technologies Pvt. Ltd.

Bhaven Shah: C0-Founder, Freightbazaar.com

AshwiniBandishte : Head Learning And Development Department.

SachinWakodikar : Business Analyst,ECS Technologies Pvt. Ltd

Rahul Deokar: Head Problem Analysis and Solution Design.


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CHAPTER 3

RESEARCH METHODOLOGY


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RESEARCH METHODOLOGY

What is research?

“Research is the process which includes defining and redefining problems,

formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;

making deductions and reaching conclusions; and at last carefully testing the conclusions

to determine whether they fit the formulating hypothesis.”

Objectives of Research methodology:

To study awareness of Freightbazaar.com.

To study the level of customer satisfaction about Freightbazaar.com.

To know the perception about Freightbazaar.com.

To study the area of improvement of company.

What is a research design?

Research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combine relevance to research purpose with economy in

procedure”

Importance of Research Design:

“Research design is an advance planning of the methods to be adopted for

collecting relevant data and the techniques to be used in their analysis, keeping in view

the objective of the research and availability of staff, time and money”.

Descriptive Research Design:

Descriptive research design is the scientific method, which involves observing and

describing the behavior of a subject without influencing it in any way. It is used because

of the fact that all the data used in the research were obtained through a questionnaire.


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There were no given criteria for selecting the logistics and manufacturing companies that

participated in filling out the questionnaire.

Sampling Method:

Non-Probability sampling method is the sampling procedure which doesn’t afford any

basis for estimating the probability that each item in the population has been included in

the sample.

In convenience sampling selection the reasearchers choose to sampling units on the basis

of convenience or accessibility.

Sampling Area:

The sample area refers to the region which the sampling units belong. The sample area

for this research is Pune and Pimpri Chinchwad region. Area surveyed were:

Pune

Pimpri-Chinchwad

Sample Size:

The sampling size refers to the number of sampling units that will be selected from the

population of the targeted area. The sample size of the research is 120.

Total Population: 250.

Sample Unit:

A Single section selected to research and gather statistics of the whole.

Sample Unit: Transports, Logistics companies and Manufacturing companies.

Sources and Methods of Data Collection:

Types of Data Used:

1) Primary Data

2) Secondary Data


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Primary Data:

Questionnaire was the primary instrument used for gathering data. 13 questions

were distributed and asked to fill up to the respondents. The questions were close

ended. Respondents were to choose from given set of options.

Secondary Data:

The Secondary data was gathered through different source such as the website of

company, journal, magazines, newspaper, wabsites etc.

Limitations or Challenges:

Some of the challenges in the course of carrying out this research were the

literacy level of the repondents and their ability to understand and comprehend the

question asked inorder to give their best possible response.

The Limitations and Challenges faced are highlighted as below:

1) Poor Response Rate

Some of the respondents selected did not give any responses regarding the

questionnaire that were distributed to them.

2) Poorly Filled Questionnaire:

There were some of the questionnaire, which cannot be used in data analysis

either because the respondent did not fill them out properly, or in some cases

selecting more than one response in case of multiple-choice questions.

3) Time:

Time was limited some respondents were in hassle to fill out the data inorder

to continue their work. Time frame for the research was also limited as such

that best results cannot be obtained.


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Marketing Research Process

DEFINE THE PROBLEM

STATEMENT OF THE RESEARCH OBJECTIVES

PLANNING A RESEARCH DESIGN

COLLECTING THE DATA

ANALYSIS OF DATA

DRAWING CONCLUSION

PREPARATION AND PRESENTATION OF REPORT


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CHAPTER 4

DATA ANALYSIS AND INTERPRETATION


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DATA ANALYSIS AND INTERPRETATION

1. Are you using any computer system or any application for your business?

Findings:

Sample Size: 120

Table No. 1:

Parameter Respondents Percentage

Yes 67 56%

No 53 44%

Total 120

Fig. 1: Use of any Application for Business

INTERPRETATIONS:

44% companies are using computer system or application for their

business and 56% companies are not using computer system or application

for their business,they use their own techniques.

56%

44%

Yes

No


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2. Are you aware of Freightbazaar.com?

Findings:

Sample Size: 120

Table No. 2:


Yes 73 61%

No 47 39%

Total 120

Fig. 2: Awareness of Freightbazaar.com

INTERPRETATIONS:

61% companies aware of Freightbazaar.com and 39% companies are not aware

about Freightbazaar.com, lack of promotional activities.

61%

39%

Yes

No


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3. Are you using Freightbazaar.com?

Findings:

Table No. 3:


Yes 54 45%

No 66 55%

Total 120

Fig. 3: Usage of Freightbazaar.com

INTERPRETATIONS

45% companies are using and 55% companies are not using Freightbazaar.com

because they were using their own techniques and they were not interested in such

applications.

45%

55%

Yes

No


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4. How did you know about Freightbazaar.com ?

Findings:

Table No. 4:


Internet 25 34%

Advertisements 22 30%

Word of Mouth 15 21%

Company Emlpoyee 6 8%

Others 5 7%

Total 73

Fig. 4: How did you know about Freightbazaar.com

INTERPRETATIONS:

34% companies came to know about Freightbazaar.com through Internet,

followed by 30% companies through Advertisement, followed by 21%

companies through Word of Mouth, followed by finally 8% company

through Company Employee and 7% companies through others.

34%

30%

21%

8%

7%

Internet

Advertisements

Word of Mouth

Company Emlpoyee

Others


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5. Do you think this application useful in future?

Findings:

Table No. 5:


Yes 87 73%

No 32 27%

Total 120

Fig. 5: Use of Freightbazaar.com in Future

INTERPRETATIONS:

73% companies think that Freightbazaar.com is very useful in future.

27% companies don’t think that Freightbazaar.com is very useful in

future.

73%

27%

Yes

No


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6. In which category do you fall?

Table No. 6


Trucker 85 71

Loader 35 29

Total 120

Fig. 6: Category

INTERPRETATIONS:

From the survey, 71% companies are Transporters and logistics and 29%

manufacturing companies,they are still lagging in manufacturing sector.

71%

29%

Trucker

Loader


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7. If you are not using our product, why not?

Table No. 7:


I have my own network 25 38%

Do not want a product like this 18 27%

Do not need a product like this 15 23%

Cannot pay for a product like this 8 12%

Total 66

Fig. 7: Reasons for not buying product

INTERPRETATIONS:

38% companies have their own network, 27% companies do not want a product

like this, 23% companies do not need a product like this, 12% companies cannot

pay for a product like this.

38%

27%

23%

12%

I have my own network

Do not want a productlike this

Do not need a productlike this

Cannot pay for a productlike this


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8. If you use our product, how likely would you be to recommend it to others?

Table No. 8:


0 1 2%

1

0

2

0

3 1 2%

4 4 7%

5 5 9%

6

0%

7 11 20%

8 10 19%

9 8 15%

10 14 26%

Total 54

Fig. 8: Recommendation to others

INTERPRETATIONS:

From the survey, 80% companies said that they will recommend the app to others

because of the quality of the product.

0%2% 0% 2%

7%

9%0%

20%

19%

15%

26%

1

2

3

4

5

6

7

8

9


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9. What’s your first reaction to this new service idea?

Table No. 9:


Very Positive 21 39%

Somewhat Positive 14 26%

Neutral 14 26%

Somewhat Negative 3 5%

Very Negative 2 4%

Total 54

Fig.9: First Reaction about Freightbazaar.com

39%

26%

26%

5%4%

First Reaction

Very Positive

Somewhat Positive

Neutral

Somewhat Negative

Very Negative


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INTERPRETATIONS:

39% companies first reaction about Freightbazaar.com was very positive, 26%

companies first reaction about Freightbazaar.com was somewhat positive.

26% companies first reaction about Freightbazaar.com was Neutral, 5%

companies first reaction about Freightbazaar.com was somewhat negative, 4%

companies first reaction about Freightbazaar.com was very negative because they

were not interested in such products.


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10. Overall, are you satisfied with your experience using our new product?

Table No. 10:


Extremely satisfied 34 63%

Quite satisfied 3 5%

Neither Satisfied nor

Dissatisfied 3 6%

Quite dissatisfied 9 17%

Extremely dissatisfied 5 9%

Total 54

Fig. 10: Satisfaction about Freightbazaar.com

INTERPRETATIONS:

68% companies satisfied with Freightbazaar.com, they are happy with the product

because of the quality and service of Freightbazaar.com.

63%5%

6%

17%

9%Extremely satisfied

Quite satisfied

Neither Satisfied norDissatisfied

Quite dissatisfied

Extremely dissatisfied


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11. How likely would you be to use it instead of competing products currently

available from other companies?

Table No. 11:


Extremely likely 3 6%

Very likely 2 4%

Moderately likely 9 16%

Slightly likely 16 29%

Not at all likely 25 45%

Total 54

Fig.11: Use of competing product

INTERPRETATIONS:

45% companies likely to be use our product instead of competing products

when there is unavailability of trucks or goods.

6%

4%

16%

29%

45% Extremely likely

Very likely

Moderately likely

Slightly likely

Not at all likely


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12. Please rate the Freightbazaar.com as per your opinion from 1-5 on the

following factors ?

Table No. 13:

Parameter Rating

5 4 3 2 1

Innovative 21 13 12 5 3

Popular 15 9 18 11 1

Price 23 14 8 6 3

Customer Support 25 12 10 5 2

Fig. 13: Rating of Freightbazaar.com

INTERPRETATION:

Most of the companies thinks that Freightbazaar.com is very innovative, popular.

Its customer support is also good.

0

5

10

15

20

25

30

Innovative Popular Price CustomerSupport

5

4

3

2

1


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13. Overall how would you rate the quality of Freightbazaar.com?

Table No.:14


Very Good 26 48%

Good 15 28%

Average 8 15%

Poor 3 5%

Very Bad 2 4%

Total 54

Fig. 14: Quality of Freightbazaar.com

INTERPRETATION:

From the survey, Quality of Freightbazaar.com is impressive. 76% companies

thinks that it has good quality.

48%

28%

15%

5%4%

Very Good

Good

Average

Poor

Very Bad


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14. Do you think Freightbazaar.com meets your expectations?

Table No. 15


Yes all the time 28 52%

Most of the time 19 35%

Some of the time 7 13%

Total 54

Fig.15: Expectation about Freightbazaar.com

INTERPRETATION:

From the survey, 52% companies thinks that Freightbazaar.com meet their

expectation all time, 35% companies thinks that Freightbazaar.com meet their

expectation most of the time and 13% companies thinks that some of the times.

52%35%

13%

Yes all the time

Most of the time

Some of the time


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CHAPTER 5

FINDINGS ,SUGGESTIONS AND CONCLUSIONS


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FINDINGS , SUGGESTIONS & CONCLUSION

1. Findings

After the completion of summer internship projects experience I got the following

finding about the market, business and working environment.

It is found that the more number of logistics companies using the

Freightbazaar.com app or website.

It is found that more number of logistics companies are aware about

Freightbazaar.com app or website.

The market share of Freightbazaar.com is 56% while others capture 44% market

share.

Logistic and Manufacturing companies prefer freightbazaar.com to the other sites.

68% are satisfied with the Freightbazaar.com & they often use other similar

services.

40% companies are using computer system or application for their business.

56% companies aware of Freightbazaar.com and 44% companies are not aware

about Freightbazaar.com.(Table no. 1)

34% companies came to know about Freightbazaar.com through Internet,

followed by 30% companies through Advertisement, followed by 21% companies

through Word of Mouth, followed by finally 8% company through Company

Employee and 7% companies through others.(Table no. 4)

45% Logistics companies are using Freightbazaar.com, still they are lagging in

promotional activities (Table no. 3)

54% companies think that Freightbazaar.com is very useful in future.(Table no. 5)

2. Suggestion:

Company should focus on their product and also need to work on promotional

activities and advertisement.

Company should maintain their presence on social network.

It is important to contact companies which already using the app from 2-3 years.

Activation should be done at the time of registration.


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3. Conclusion:

From the study it could be concluded that Freightbazaar.com has a good market

potential, provided appropriate measures are taken to identify potential targets and

market is penetrated systematically.

Most of the customers are aware of Freightbazaar.com.

Most of the survey done by ECS Technologies, part of survey was done by us,

which was beneficial and gave insight about perception of customer about

Freightbazaar.com.

Still company is trying to increase market share.


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BIBLIOGRAPHY

Books Referred:-

1) Marketing Management, A South Asian Perspective, Philip Kotler,13th

edition,2009, Pearson Publication,

2) Research Methodology Methods and Techniques, C.R. Kothari, 2nd edition, 2004,

New Age International (P) Ltd, Publishers.

Websites:

http://www.projectvendor.com/ArticleDetailsByCategory.aspx?aid=744

http://www.newsonprojects.com/story.asp?news_code=13390

http://www.justdial.com/Pune/Automobile-Manufacturers/ct-84788

http://www.learnmarketing.net/porters.htm

Magazine -

Business World

News Papers – Business Line/Financial express

http://www.projectvendor.com/ArticleDetailsByCategory.aspx?aid=744

http://www.newsonprojects.com/story.asp?news_code=13390

http://www.justdial.com/Pune/Automobile-Manufacturers/ct-84788


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ANNEXURE

Name of Company:

Date: ……………………. Contact No: ……………………..

(Note: Tick the option as per your choice)

1. Are you using any computer system or any application for your business?

a) Yes b) No

2. Are you aware of Freightbazaar.com?

a) Yes b) No

3. Are you using Freightbazaar.com?

a) Yes b) No

4. How did you know about Freightbazaar.com?

a) Advertisements

b) Word of Mouth

c) Company Employee

d) Internet

5. Do you think this application useful in future?

a) Yes b) No

6. In which category do you fall?

a) Trucker b) Loader c) Both

7. If you are not using our product, why not?


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a) Do not need a product like this

b) Do not want a product like this

c) Cannot pay for a product like this

d) Not willing to pay for a product like this

e) I have my own network

8. If you use our product, how likely would you be to recommend it to others?

a) Extremely likely

b) Very likely

c) Moderately likely

d) Slightly likely

e) Not at all likely

9. What’s your first reaction to this new service idea?

a) Very Positive

b) Somewhat Positive

c) Neutral

d) Somewhat Negative

e) Very Negative

10. Overall, are you satisfied with your experience using our new product?

a) Extremely satisfied

b) Quite satisfied

c) Neither Satisfied nor Dissatisfied

d) Quite dissatisfied

e) Extremely dissatisfied

11. How likely would you be to use it instead of competing products currently

available from other companies?

a) Extremely likely

b) Very likely


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c) Moderately likely

d) Slightly likely

e) Not at all likely

12. Please rate the Freightbazaar.com as per your opinion from 1-5 on the

following factors ?

(5 – Excellent , 4 – Good, 3 – Average, 2 – Poor, 1 – Worst)

Parameter Rating

5 4 3 2 1

Brand

Image

Popular

Price

Customer

Support

13. Overall how would you rate the quality of Freightbazaar.com?

Very Good Good Average Poor Very Bad

14. Do you think Freightbazaar.com meets your expectations?

Yes all the time

Most of the time

Some of the time

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