Chetan Damani

Co-founder of acrossair

About acrossair

• Established 2008 (London, New York, Mumbai)

• Part of the Imano group (15 years)

• Focus on Games, Augmented Reality and Branded applications for Smartphone‘s & iPad

• Team• 9 x Senior Mobile Developers

• 20 x Back end developers (Imano)

• 9 x Senior designers (Imano)

• 6 x Project/Account team

• 4 x Senior Management

Our Portfolio• Internal apps

– Nearest Tube x 9 cities

– Nearest wiki / places

– Augmented reality browser

– TV guide

– Fruitloons – Game

– iPad Games (Ice Wars + Mini Monsters

• External apps– Stella Artois

– Citi bank

– Conde Nast

– Turner

– General Motors

– o2/Telefonica

2 Channels

• Mobile AR • Desktop AR

2 types of AR

Image recognition

Recognise these images and search against a database

Text

ImagesVideo

LBS

Overlay data on the users view finder

Content

Database

Location

External Example of Object Recognition

Research by Oxford University

Location Aware Applications

The acrossair AR browser

Local search & discovery

• A mobile location-aware application that allows you to search everything from social platforms, such as Twitter, to local listings from ebay

Hyper-local Marketing

• A marketing platform that delivers contextual ads, giving everyone the ability to create relevant Hyper-local ads and promotions

Maps

• Use AR as an interface to find and locate Points of Interest (POIs), AR provides a natural and intuitive interface

Last 100 Meters

• Using a map to get you from A to B is great for long distances, but to discover the destination over the last 100 meters you can use AR view to direct you to the exact location

Multiple applications

• A single application and uniform interface that aggregates data from all providers - with List, Map and AR views to find the POI

The acrossair AR browser - examples

The acrossair AR browser

Usage stats

Use cases – AR Examples for Print

Image recognition(e.g. Bank

Statement)

•Unlock additional content securely

•View full statement, times etc.

LBS(e.g. OOH

Print)

•Unlock content

•Send information to the device

Social(Twitter)

•Post print to twitter

•Check-in to print

Shopping(e.g

Catalogue)

•Buy from catalogue

•LBS Store locator

Thank youDemos www.youtube.com/acrossair

Acrossair – AR browser downloadhttp://itunes.apple.com/gb/app/acrossair-augmented-reality-browser/id348209004?mt=8

1. An elegant solution to that solves a users problem

2. Clearly defined style

3. Usability – allowing users to discover content

4. Gorgeous application icon

5. High fidelity user interface, 3D off the screen graphics

6. Dynamic content or user generated content. Providing a need for users to return to the app

7. Animation1. Loading screens2. Button presses3. Transitions

8. Sound1. Start up, Splash screen sound2. Transition sound3. On click sounds

9. Have polish, attention to detail10. Application definition statement

Principles of successful apps