business plan sample (online retail shop)

What is

Online Shop Fashion Cheaper Fast & Rel iableAn online retail shop

that sells clothes and accessories mainly in

Metro Manila.

We are the new trendsetters in fashion. We sell Women’s and

Men’s wear and accessories from our suppliers all over the

world

We offer clothes that is cheaper but with very

high quality

We deliver products guaranteed within 3 days to 1 week with

unique packaging and with safe and very low priced shipping fee.

We Are

An Accessible way

Of buying clothes and accesories

We make sure that we put our costumers First

We make sure that we Fallow the trends and also make our

own.

We are Ascending, We will always try

to reach greater heights

We are Ready to enter the

business world because we know how business works.

We make Intelligent choices for

the company

We will make sure that we will Engage in our field

Mission VisionWe aim to give the people a safe and easy-access online shopping site with the best selection of fashion wear at a reasonable price. We hope to give the best working conditions to our employees, increasing teamwork and camaraderie amongst them, creating multiple job opportunities thus fulfilling our civic duty.

The vision of Affaire Boutiques is to change the world with online fashion, one person at a time, transcending online shopping in the most different and innovative way And giving the right and best service that any company can give.

Our GoalTo be one of the top

and most trusted Online Retail Shops In the Philippines.

After 3 years, We want to expand and

share our service throughout the

Philippines

After 5 years, We want our service also to be available and

well known worldwide.

We want to make our business be one of the competitors in the field of Online

Retail Shops. We want to become one of the Top Worldwide

Online Retail Shop that will give the best services to the costumers.

We are not just a Company We are a Family

Administration

Operations

Information Tech Advertising

Development

FinancialCEO, founder Johannes Tamayo

Head, Keith Hans Dreyco Carasig

Head, Aisha Dela Cruz

Head, Mieko Zabala

Head, Jean Regina Tyco

Head, Clarisse Calara

-Accountant-bookkeeper-purchasing manager

- Quality Control Manager- Office Manager- Supervisors

- Web Designers- Graphic Artists- Hardware and Software management

- Market Research Analyst- Researchers- Stock Supervisors

- Advertising Manager- Marketing Manager - Sales Agents

We are not just a Company We are a Family

The Team

We will ensure to give our employees the right benefits for their hardwork and loyalty

to the company.

Strengths Weaknesses

Opportunities

Target Market

Market Trends

Competitions

Market AnalysisA Quantitative and qualitative assessment of a market. It looks into

the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

Allow us to operate more

effectively than our

competitors.

Areas capable of

improvement

New opportunities

for your business

The market that we aims our

marketing efforts and ultimately its merchandise

towards.

The companies that are also in the same fields just like us that

we see as opponents.

The things that are “IN” in

marketing

Delivery System Easy to access

Affordable Products

StrengthsWe don’t just sell products, but we also make sure you get the best

services.

Market Analysis

WeaknessesWe maybe one of the best, But we

still have things to work on“Can’t Touch

This”

Boring Experience

Security & Fraud

Costumer’s Trust

It’s Complicated

It’s Complicated

Market Analysis

It is an opportunity for the people in the

Philippines to shop online, without hassle

and with the maximum security

and service that any online retail shop can

provide.

We will create jobs, and hire people that we badly need that can be a benefit not just on the person

being hired but also for the community

It will be a big opportunity for the Amateur Designers

and Photographers to be able to showcase or express their art

and passion

It will help the Small Clothing brands to be

well known in the market

We are a Company, Not for Ourselves

But for the Cummunity

Opportunity

Our Target MarketThe number of People who prefers online shopping is getting

larger and larger each year, As technology develops people also discovers the beauty of the process of online retail shopping.

Ma lls B a z a a r Online D irect Sel l ing

96.8

0%

54.4

0%

51.2

0%

0.80

%

Appa r el Shoe s Ga dg et s T ic ket s

67.1

0%

20.2

0%

10.0

1%

5.10

%

Our Target Audience or Market are the vast rapid growth of online shoppers in The

Philippines. Mostly the people who don’t have time to go to malls, or prefers to purchase

fashion products through online.

The online shoppers that wants cheaper products but with high quality and great

service.

Mass Market

Specialty Market

And buy

Everyday more than10,000

Filipinos join the

Digital Revolution

ONLINE

Lazada.com.ph

Zalora.com.ph

Gobuy.com.ph

Olx.phInstagram &

Facebook Sellers

Competitions

The biggest advantage of Lazada Philippines

compared to other online shops is the Cash on

Delivery payment option. Installment plans are also

available using credit cards.

LazadaJust like Lazada, Zalora

Philippines also offer Cash on Delivery and free

shipping for orders above ₱1,000.

Zalora It only serves as a

platform where people can sell their stuff to

other Filipinos.

Olx.phThey only sell fashion items and largely on

fashion clothes for ladies.

GoBuy.com.phJust be careful though.

Make sure that the online shop is trustworthy before

purchasing anything.

Instagram & Facebook SellersThey Maybe threaths in our

business, We can still use them to make our

business better

Financial PlanAllocation of Investment

Financial Plan in One Month

Financial Plan in One Year, Two Years and Succeeding

years

Financial Plan in 1 Month

If we will attract atleast 0.3% of Metro Manila’s population

WE WILLHAVE

38,631 customers

If the average of the costumers purchase is Php500 per person

WE CAN SELLPRODUCTS WORTH

Php 19,315, 500In one month

10% will be taken from this revenue because 90% will be given to the Shop

or Supplier.IT WILLGIVE US

Php 1,931,550In one month

Plus the shipping fee worth Php40 per transactionTHAT

WILLGIVE US

Php 1,545,240 In one month

Shipping Fee Revenue + Percent in Shops

OUR TOTAL

REVENUE

Php 3,476,790In one month

Allocations of Total Revenue

Fixed Cost80%

Variable Cost2%

% of investors8%

Savings7%

Profit3%

Fixed Cost

Variable Cost

% of investors

Savings

Profit

Total Revenue= Php 3,476,790

Variable cost= Php 80,000

Fixed Cost = Php 2,770,665.63

% of investors = Php 278,143.2

Php 69,535.80 each investor

Savings= Php 243,375

Profit= Php 104,651.38

Financial Plan in 1 Month

4%0% 6%3%

10%

13%

3%2%

11%3%11%

13%

22%

Total Fixed Cost

RentalsSecured Socket Layer Cer-tificateGoogle+ MarketingSnapchat MarketingTwitter MarketingFacebook MarketingInstagram MarketingYoutube AdsBillboard AdsUtilityMaintenanceSearch Engine OptimizationLaborers

88%

13%

Variable Cost

Raw Materials Transportation

Allocation Amount Percent1. Stockroom Php 80,000.00 0.0326

2. Website Cost Php 21, 600 0.0088

3. Raw materials Php 10,000 0.0041

4. Utilities Php 10,000 0.0041

5. Secured Socket Layer Certificate Php 2,890.63 0.0012

6. Marketing Php 165,625 0.0675

7. Website designer Php 176,790.91 0.072

8. Web analytics Php 23,125 0.0094

9. Transportation Php 5,000 0.002

10. Equipments Php 1,440,750 0.587

11. Hiring Php 250,000 0.1019

12. Business Permit Php 22,723 0.0093

13. Deposit Paid Up Capital Php 153,399.64 0.0625

14. Search Engine Optimizer Php 92,500 0.0376

Total Php 2,454,394.175 1

Stockroom WebCostRaw Materials UtilitiesSecured Socket Layer MarketingWebsite Designer Web AnalyticsTransportation EquipmentHiring Business PermitDeposit Paid Up Capital Search Engine Optimazion

Where will your money go if you

invest in us?

1st month

2nd month

3rd month

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

0.30%0.41%0.54%0.72%0.97%1.30%1.74%2.33%

3.26%

4.37%

5.85%

7.80%

Number of Buyers (Rate)Number of Buyers (Rate)

1st month

2nd month

3rd month

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

38,63152,79769,53892,717124,910167,405

224,065300,040

419,799

562,376

753,340

1,004,425

Number of BuyersNumber of Buyers

Financial Plan in 1 Year

The annual Financial Plan For Affaire Boutiques, that will show you the number of buyers and its rate and how it affects the % of the

investors and the likes.


0.00

1,000,000.00

2,000,000.00

3,000,000.00

4,000,000.00

5,000,000.00

6,000,000.00

7,000,000.00

8,000,000.00

278,143.20380,138.40500,676.60667,562.40889,703.20

1,205,316.001,613,268.00

2,160,288.003,022,552.80

4,049,107.20

5,424,048.00

7,231,860.00

Commission of investor in Philippine peso

Commission of investor in Philippine peso

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

100,000,000

3,476,7904,751,7306,258,4208,344,53011,121,29015,066,450

20,165,85027,003,600

37,781,910

50,613,840

67,800,600

90,398,250

Commission of business (in Philippine peso)

Commission (in Philippine peso)


1%1%2% 2%3%

4%

6%

8%

11%

15%

20%

26%

1st month 2nd month 3rd month 4th month 5th month 6th month7th month 8th month 9th month 10th month 11th month 12th month


1st month 243,375.302nd month 332,621.103rd month 438,089.404th month 584,117.105th month 778,490.406th month 1,054,651.507th month 1,411,6108th month 1,890,2529th month 2,644,733.7010th month 3,542,968.8011th month 4,746,04212th month 6,327,877.50Total Savings 23,994,828.30

Savings In Philippine Peso

Where will we use our savings?

For the First year, We will expand our business in manila because it will be more in demand

Expansion: Warehousing, Employees, Raw Materials,

Warehouse

Salaries and Hiring

Equipments

Raw materials

Utilities

Security Socket Layer Certificate

Transportation

Search Engine Optimizer

Social Media Marketing

Maintainance

Billboard ads

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000

240,000

2,500,000

5,500,000

2,000,000

100,000

2,891

50,000

925,000

10,000,000

1,000,000

638,000

Allocations For ExpansionsMga gastusin para sa expansion

Total Cost of Expansion: Php22,956,690.63

Total Savings in 1 Year: 23,994,828.30

2nd Year

1 2 3 4 5 6 7 8 9 10 11 120

200,000400,000600,000800,000

1,000,0001,200,0001,400,0001,600,0001,800,000 No. of customers in year 2

No. of customers in year 2

3rd Year

1 2 3 4 5 6 7 8 9 10 11 120

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000 No. of buyers in year 3No. of buyers in year 3

What will happenin the next 3 years

2nd Year Revenue

% OF Investors: 113,048,928.00 Savings: 98,917,812.00

Variable Cost: 28,262,232.00Profit: 28,262,232.00

Fixed Cost: 1,130,489,280.00

1st month

2nd month

3rd month

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

0.00

20,000,000.00

40,000,000.00

60,000,000.00

80,000,000.00

100,000,000.00

120,000,000.00

140,000,000.00

160,000,000.00

Variable cost Fixed cost ProfitSavings % of investors


1st month

2nd month

3rd m

onth

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

-

50,000,000.00

100,000,000.00

150,000,000.00

200,000,000.00

250,000,000.00 fixed cost profitvariable cost savings% of investors

3rd Year Revenue

% OF Investors: 180,972,835.20 Savings: 158,351,230.80

Variable Cost: 45,243,208.80 Profit: 67,864,813.20

Fixed Cost: 1,809,728,352.00


Total Savings From Year 2 & 3


38%

62%

year 2

year 3

year 2 98,917,812.00year 3 158,351,230.80

Total: 257,269,042.80

8%

16%

0%4%

40%

1%4%

20%

8% 0%

Warehouse Raw materials TransportationMaintainance Hiring and Salaries Search Engine OptimizerBillboard Ads Equipments Social Media MarketingBuilding Permits

Allocation for Expansion in the Philippines

We will use our savings to expand our business in the national

market.


1st month

2nd month

3rd m

onth

4th m

onth

5th m

onth

6th m

onth

7th m

onth

8th m

onth

9th m

onth

10th m

onth

11th m

onth

12th m

onth -

2,000,000.00 4,000,000.00 6,000,000.00 8,000,000.00

10,000,000.00 12,000,000.00 14,000,000.00 16,000,000.00 18,000,000.00

Number of customers in year 4Number of customers in year 4

1st month

2nd month

3rd m

onth

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

-

5,000,000.00

10,000,000.00

15,000,000.00

20,000,000.00

25,000,000.00

30,000,000.00

NUMBER OF COSTUMERS IN YEAR 5


1st month

2nd month

3rd m

onth

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

-

500,000,000.00

1,000,000,000.00

1,500,000,000.00

2,000,000,000.00

2,500,000,000.00 variable cost profit% of investors savingsfixed cost

4TH Year 5TH Year

1st month

2nd month

3rd month

4th month

5th month

6th month

7th month

8th month

9th month

10th month

11th month

12th month

-

200,000,000.00

400,000,000.00

600,000,000.00

800,000,000.00

1,000,000,000.00

1,200,000,000.00

1,400,000,000.00

1,600,000,000.00

Fixed Cost %of investors SavingsProfit Variable Cost

% OF Investors: 1,217,727,216.66 Savings: 1,065,511,314.57


Fixed Cost: 12,177,272,166.55

% OF Investors: 1,905,102,082.46 Savings: 1,666,964,322.15


Fixed Cost: 19,051,020,824.58

Where will the savings go?

With the savings of Php 1,065,511,314.57 in the fourth year and Php

1,666,964,322.15 in the fifth year, There is a big chance that we might expand our services around the world.We will First start with the South East Asian Countries, then the other

neighboring Asian countries, and for while we will expand also in Middle East where ther are many Filipinos working, Amerika which is one of the

most number of online shoppers, and other more countries.

Product List

BottomsJeans, Shorts,

Trousers, Skirts

Coats & JacketsBlazers, Coat,

Waistcoat, jacket

FootwearShoes,

Sandals, Slippers, Trainers

TopsPolo Shirt, T-Shirt, Vest,

Blouse, Jumper, Fleece, Cardigan,

Sweatchirt

UnderWearBoxers, Bra,

Briefs, Swimsuits, Pajamas,

Socks, Stockings,

Tights

Categories:

Mens FashionWomens Fashion

Accesories

AccesoriesBag, Belt, Tie,

Hat Scarf, Glasses, Hair

Accesory, Gloves

P40.00 Shipping Fee

In Metro Manila

Cash on Delivery

3-5 days Delivery in

Metro Manila

Affaire ExclusivesWe will also sell Garments and accessories made by our

talented creative team. This is to also give chance to aspiring Fashion designers to showcase their talents. In this

way we can also be more popular because of the trends these dresses will make.

The TeamHead of Presentation: Keith Hans Carasig

Co-Head of Presentation: Johannes Nikolai TamayoFinancial Expert: Mieko ZabalaResearchers: Clarisse Calara

Aisha Dela CruzProblem Analysis: Jean Regina TaycoGraphic Designer: Keith Hans Carasig