2014 platinum shop retail identity

7/23/2019 2014 Platinum Shop Retail Identity

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Retail Identity Guideline (Platinum)

2014.1


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Contents

Exterior Design

Interior Design

Promotion

Brand IdentityFollow these guidelines will create adistinct visual identity thatunderscores the totality of ourproducts and services. Not only isthis good for business, but it willalso save time, resources andmoney.

These guidelines are designed tohelp us define and implementa consistent brand identity.

Retail Identity

1.0

2.0

3.0

4.0

5.0Vehicle6.0


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Signatures

Signature Configuration

Colors

Brand Elements1.1

1.2

1.3

1.4

1.0 Brand Identity


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1.1

Brand Elements Primary Brand ElementsThe New Kumho Tire signature isthe visual cornerstone of the brand.

The signature is a combination of thewordmark, a distinctive and consistentrepresentation of our company name,

and the Symbol, a unique and unifying icon.

Graphic SystemA strong graphic system defineshow the signature and other brand

elements are used. This graphic systemhelps to achieve a powerful visuallanguage of our brand. Each of these

elements and their use is explainedin detail throughout these guidelines.

Secondary Brand Elements Primary ColorsPrimary Brand Elements

330


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Kumhotires Signature

1.2

Signatures Kumho Tire signature is the mostimportant visual identity of the brand.The existence of Kumho Tires is

established through Kumho Tiressignature, which is used for any andall types of communications.

Kumho Tire and Kumho TyreKumho Tire and Kumho Tyre signaturesare made up of two components -

the Symbol and the Wordmark.These two components from the uniquevisual expression of our identity. These are

two versions of the signature:Kumho Tire and Kumho TyreTranslating Tire or Tyre into local languagesis not allowed.

Signature Configuration

8.7X

1/3

1.6X1.2X

X

8.7X

1/3

1.6X1.2X

X


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Clear Space

X 0.75X

0.75X

X

X

X

X

0.75X

0.75X

X

1.3

Signature Configuration Kumho Tire signature is the mostimportant visual identity of the brand.The existence of Kumho Tire is

established through Kumho Tiresignature, which is used for any andall types of communications.

Signature Clear SpaceClear space is the area surrounding thesignature that must always be kept free

of any text or other graphic elements.Whenever possible this minimum clearspace should be applied to all applications.

When space allows, the clear space areashould be increase.


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1.4

Colors

Primary Colors

The primary colors of the Kumho Tirespalette are KT Red, KT Gray, KT Dark Gray,KT Light Gray, KT Silver and White.

On this page you will find referenceinformation for color names, spot color,four-color process and RGB equivalents.

In lieu of the color(s) listed on this page, youmay use the PANTONE colors cited, thestandards for which can be found in the current

edition of the PANTONE formula guide. Thecolors shown throughout these guidelines havenot been evaluated by Pantone, Inc. for

accuracy and may not match the PANTONE ColorStandards. Consult current PANTONE Publicationsfor accurate color. PANTONE is the propety ofPantone, Inc.


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2.0 Retail Identity

StrategyThe Retail Identity maintains thelook and feel established in theBrand Identity Guidelines, expandscustomer services and business,and renews a relationship with thedealer to strengthen the presencein the markets.

The guidelines are composed ofcomprehensive and integrated programproviding visual identity and variouskinds of applications.

It is recommended to use providedMaster Artwork.

The Retail Identity enables buildinga system for the identity of theretail channels of Kumho Tires.

Exterior Concept

2.1

2.2


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2.1

Strategy

Main Signature

Retail Identity

Dealer Name

Tel: 1234-5678


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2.2

Exterior Concept

Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678


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Exterior Material Color Specification3.1

Paint Specification3.2

Shopboard Specification3.3

Office Window Design3.4

Service Bay3.5

Pictosign3.6

Awning & Shutter Graphic3.7

Tire Rack3.8

Boardlines3.9

3.0 Exterior Design


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3.1

Exterior MaterialColor Specification

The material colors of the Kumho Tirespalette are KT Red, KT Gray, KT Dark Gray,KT Light Gray, KT Silver, black and White.

3M 3630-43 (Tomato Red) / LG LA9143 KT (Red)

When matching a silver paint, match toPANTONE 877 U. For vinyl match to 3MSilver vinyl 3630-143 or LG LB9350 KT (Block out)

3M 7725-41 (Dark Gray) / LG LA9319 KT (Red)LG LB9358 (Block-out)

3M 3635-20B (Block out) / LG LB9210 KT (Block out)

3M 7725-12 / 180-12 (Black) / LG LA9012 (Black)

On this page you will find referenceinformation for color names, spot color,four-color process and RGB equivalents.


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3.2

Paint Specification

KT Light GrayPantone Cool Gray 3C or 3U

KT Silver

Pantone Cool Gra 877C or 877U

White

1

2

3

4

6

5

Black7

150mm

Band Detail

300mm

25mm

KT RedPantone 485c or 485U

KT Gray 70Pantone Cool Gray 10C

KT Dark GrayPantone Cool Gray 11C

716

2 1 2 1 2 1 2 1

APP COLOR

5

Dealer Name

Tel: 1234-5678

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Dealer Name

Tel: 1234-5678

3.3

Shopboard Specification(Channel Type)

KUMHO TIRES: G/V CHANNEL SIGN + THK 3mm PC, 3m DUFLEX COLOR SHEET (C)1

: APP VACCUM MOLDING (LIGHTING - LED LIGHTING) + THK 3mm PC, COLOR SHEET (A)2

G/V CHANNEL SIGN + THK 3mm PC, COLOR SHEET (A)3

THK 1.2mm G/V STEEL FRAME (LASER CUTTING) on APPCOLOR (C)4

THK 3mm white PC, COLOR SHEET (D)5

THK 1.2mm G/V STEEL FRAME on APPCOLOR (D) PAINT FIN6White

A

B

D

C

KT RedPantone 485c

Black

KT Dark GrayPantone Cool Gray 11c

APP COLOR

Following font is used for dealer name andtelephone number.

English : Arial Bold

Korean : Yoon Gothic 330

* Flex Type shopboard should be discussedwith HQ before production.

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3.3

Shopboard Specification(Channel Type)

LED Lighting Color Film Sheet KT Red1

1

2 PET 3D Vaccum Molding3

2

3


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3.3

KT Platinum Club Emblem

3D Simulation 2D Simulation


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1:1

2:1

3.3

Shopboard Specification

X

0.4X

0.1X

X

X

0.08X

3:1

0.15X

0.7X

0.7X

4:1

5:1

X

0.8X

X

0.4X

0.7X

0.7XDealer Name

Tel: 1234-5678

Dealer Name Tel: 1234-5678





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Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

6:1

7:1

3.3


X

0.15X0.13X

0.2X

0.2X

8:1

0.15X0.2X

0.2X

50% 50%

X

0.15X0.13X

0.75X

0.15X0.2X

0.2X

50% 50%

0.3X

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%


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Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

9:1

10:1

X

0.15X0.13X

0.86X

0.5X

0.7X

11:1

0.15X0.2X

0.2X

50% 50%

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%

0.9X

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%

3.3



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Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

3.3


12:1

13:1

X

0.15X0.13X

0.86X

1.1X

1.3X

14:1

0.15X0.2X

0.2X

50% 50%

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%

0.9X

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%


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Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

Dealer Name

Tel: 1234-5678

3.3


15:1

16:1

X

0.15X0.13X

0.86X

1.8X

2.1X

17:1

0.15X0.2X

0.2X

50% 50%

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%

2.4X

X

0.15X0.13X

0.86X

0.15X0.2X

0.2X

50% 50%


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3.4

Office Window Design

100mm

Band Detail

100mm

KT RedPantone 485c

KT GrayPantone Cool Gray 10c


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Service Bay

3.5

Service Bay


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Pictosign

3.6

Pictosign


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Awning & Shutter Graphic

3.7

Awning & Shutter Graphic


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Tire Rack

3.8

Tire Rack


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Moving Tire Rack

3.8

Tire Rack


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Boardlines

3.9

Boardlines

150mm

Band Detail

300mm


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Interior Color Specification4.1

Interior element4.2

4.0 Interior Design


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4.1

Interior Color Specification

3M 3630-43 (Tomato Red) / LG LA9143 KT (Red)

When matching a silver paint, match toPANTONE 877 U. For vinyl match to 3MSilver vinyl 3630-143 or LG LB9350 KT (Block out)

3M 7725-41 (Dark Gray) / LG LA9319 KT (Red)LG LB9358 (Block-out)

3M 3635-20B (Block out) / LG LB9210 KT (Block out)

3M 7725-12 / 180-12 (Black) / LG LA9012 (Black)


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4.2

Interior element (Mandatory)

DEALER NAME

1800

1000

30

900

KT Light Gray

Pantone Cool Gray 3c

Sales CounterTop Seal Grey Velour Finish

Base Ironstone Velour Finish

KT Red

Pantone Red 485c

KT Gray

Pantone Cool Gray 10c

KT Dark Gray

Pantone Cool Gray 11c5

1

1

5

Following font is used for dealer name andtelephone number.

English : Arial Bold


Sales Counter


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4.2

Interior element (Mandatory)

1000 30

360

KT RedPantone Red 485c

KT Gray 70Pantone Cool Gray 10c

KT Dark Gray 85Pantone Cool Gray 11c

3

131 2

Counter Sign Image Wall Tire Display


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4.2

Interior element (Optional)

Bar Counter

Handle Car

Lavatory Sign

Floor Mat

Sofa

Tire Display

Table

Tire Stand

Brochure Stand

Display Stand


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4.2

Interior element (Optional)

Brochure Stand Bulletin Board / Product Poster Board

600

600

320

1630

120

150

30

KUMHOTIRE PLATINUM CLUB


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Stationery5.1

POP materials5.2

5.0 Promotion


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5.1

Stationery Following font is used for stationery andall printed material.

English : Profile Regular (Name: Profile Bold)


Business Card Letterhead

6 6

6

6

54

89


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5.2

POP material

T-Shirts


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5.2

POP material

Wobbler Window Tack X-Banner


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5.2

POP material

Wheel Cover Hanger Top Stand


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5.2

POP material

Poster


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5.2

POP material

Poster


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5.2

POP material

Poster


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5.2

POP material

Image Source


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5.2

POP material

Image Source


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5.2

POP material

Image Source


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5.2

POP material

Image Source


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5.2

POP material

Image Source


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5.2

POP material

Image Source


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Transport6.1

6.0 Vehicle


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6.1

Transport

DEALER NAME

DEALER NAME

DEALER NAME

2014 platinum shop retail identity

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