Markus Nieminen, creative & strategist, dynamo&son

Visual identity

as a communication platform

Current idea of visual identity is like a burning platform.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

It’s not build for current requirements. It’s bad business.

CHALLENGE:

Monolog

PROBLEM 1.

Visual identitys are created for the old way of communicating,

for the old world.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

Static

PROBLEM 2.

World is constantly moving, evolving and shaping itself by the different new models and

businesses. Current visual identitys are not.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

Trends

PROBLEM 3.

Visual identity design processes are guided by trends, not by effectiveness

and results.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

Solutions

Efficient

A.

Design visual identitys to work. Do not work to design visual identitys. Efficient communication is based on

modular and flexible visual identity.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

People to people

B.

Create the platform for the people not for the company. People will use your platform, not the company.

Vox populi, vox dei.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

Growth identity

C.

Passion dominates the discussions about work culture. 2015 actions will speak louder than words.

VISUAL IDENTITY AS A CONTENT MARKETING TOOL

Start with research and build with users. Grow by step by step. Identity is a process, not a project.

Growth identity is a way thinking.

Thank you

Markus Nieminen, creative & strategist, partner +358 40 5686 129, dynamo&son