AMAZON-New Wave of technology

History

• America’s largest On-line IT solution provider

• Formed in 1994, by Jeff Bezos(Ex VP of Walmart) at Seattle Washington, US.

• Begin with online sales of 20 product’s till 1997

• No Profit Plan till 4 to 5 yrs

• Bezos- Person of the Year, 1999 by Times magazine

• By ‘07 Amazon provided 200 IT solutions

• Largest Retail Store in US & Canada

Segmentation

• Age Group

• Location

• Target group

• Hobbied readers

USP

• New Wave of technology

• Tech savy & Hobbied readers

• One-stop solution

The New wave of Technology

Tag-line

AdScene – 1Man Find issue while working on this laptop Girl finds her phone getting hanged & other phone related issues

Scene – 2 Both go to the store from where they bought their respective devices Store owner – list of service center's.

It becomes time consuming

‘’ No Worries Amazon is here with the New Wave of Technology’’

Scene – 3Man working on this laptop with a smile on his face looks aside & says

“I am an AMAZONIAN… R U ????..”

AMAZON – The New Wave of Technology

LAYOUT

Thank You