vlerick retail platform - shop redesign - colora

57
www.colora.be Hoe ziet de shop of the future eruit? Vlerick, 26 juni 2014

Upload: vlerick-business-school

Post on 08-May-2015

190 views

Category:

Retail


4 download

TRANSCRIPT

Page 1: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Hoe ziet de shop of the future eruit?

Vlerick, 26 juni 2014

Page 2: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Intro: Shop of the future?

Page 3: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 5: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Bron: trendwatching.com

“RETAIL RENAISSANCE” Why consumers will enjoy shopping for your products and services in the real world more than ever.

Page 6: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Onze geschiedenis

Page 7: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 8: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 9: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 10: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

De eerste winkel

Page 11: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 12: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 13: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 14: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 15: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Onze formule

Page 16: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

VERF + ADVIES

Page 17: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

KRACHT VAN DE GROEP

+ LOKAAL

ONDERNEMERSCHAP

Page 18: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Customer journey van de colora klant.

Page 19: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 20: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 21: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 22: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Onze marketing mix

Page 24: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Shop remoddeling

Page 25: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

colora remoddeling

1. Waarom remoddelen?

2. Hoe was het ‘vroeger’?

3. Welk traject hebben we gelopen tot vandaag?

4. Wat hebben we geleerd?

Page 26: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

1. Waarom remoddelen?

Page 27: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Waarom doen we het?

Beter advies- en verkoopsproces

Hogere conversie oriënterende klant

(# nieuwe klanten !?))

Hoger rendement per klant (ticketkorf !? – klantenkorf)

Page 28: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be 14-7-2014 28

Page 29: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

2. Hoe was het?

Page 30: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

14-7-2014 30

Page 31: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

14-7-2014 31

Page 32: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

3. Welk traject hebben we gelopen tot vandaag?

Page 33: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Traject

• Fase 1: Bevraging/analyse winkelprocessen – jun-aug 2012

• Fase 2: Ontwerpfase – okt-dec 2012

• Fase 3: Realisatiefase – jan-mei 2013

• Fase 4: Testfase colora grimbergen – jun-sept 2013

• Fase 5: Evaluatiefase – okt-nov 2013

• Fase 6: Hertekenfase – nov-jan 2013

• Fase 7: Uitrol – feb 2013 - ?

Page 34: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 35: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 36: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 37: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 38: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 39: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Kwalitatieve evaluatie

• “Wij komen voor de mensen.”

• Weg touch screens.

• Behangmeubel

• Klantenzone/inspiratiewand

Page 40: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 41: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 42: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 43: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 44: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 45: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 46: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 47: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 48: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 49: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 50: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 51: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Page 52: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be 14-7-2014 52

Page 53: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Kwantitatieve evaluatie

+10,5%

Page 54: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

4. Wat hebben we geleerd?

Page 55: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Lessen

• Mix van buik en hoofd

• Betrek klanten niet te laat.

• Wat je zelf doet, doe je beter.

• Een concept is een ‘levend’ iets.

Page 56: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be

Conclusie From transaction to relationship.

Organisations are run by people, not only by technology.

Page 57: Vlerick Retail Platform - Shop Redesign - Colora

www.colora.be