bulletproof - innovation

Download Bulletproof - Innovation

Post on 04-Aug-2015




2 download

Embed Size (px)


1. The results are in NPD innovation that accounted for 58m of the Cadburys 62.5m growth in 2013! 2. Feeling the love Our hugely popular Share A Coke campaign delivered 3.1% uplift. A massive 35.9m of extra sales helping Coca-Cola recover lost share from arch-rival Pepsi...Just the tonic to wash away a rain-sodden 2012 3. Fruit punch Launching in June 2013, by February 2014 Strongbow Dark Fruit has grown to be a 19m brand with 60% sales incremental to the category 4. A caffeine high Kenco Millicano has driven all time high results for NPD in the soluble coffee category, driving 11.86m in new sales without cannibalising Kencos core range