Bulletproof

Interview with Bulletproof Brand AmbassadorPurpose, Mission, & Values | Category

Purpose, Mission & Values

To help people perform better, think faster, and live

better...

...using a proven blend of ancient knowledge & brand

new technologies

...tempered by research, science, and measured results from our

customers, top athletes, and medical professionals.

Purpose & Mission

Why

What

How

Values

Our supplements, foods, and technologies are the purest you can get anywhere.

You can expect to feel a difference in how you

perform the first time you experience them.

Environmentally conscious and ethically sourced products build a sustainable foundation for future generations to thrive.

What business are we really in?

Enabling people to control their bodies instead of their bodies controlling them.

A wellness & biohacking lifestyle

Who Matters Most

Interview with Bulletproof Brand AmbassadorWho Matters Most?

Consumer Insights

Focused on word of mouth

Competitors are those who make oils

Removes Taboo

Life-change

Community Building

Biological Revolution

Marketing: who they think matters most

What we heard

1. The person struggling to get fit/be healthy and

wants to get there

2. The person who is

already super healthy and wants bulletproof to

help them sustain that lifestyle

What we see

Disparity… who’s really being targeted?

Who we think matters mostMind & Body Control Synchronized Mind & Body Mental Clarity & Physical

Wellbeing

Challenge Biology, Intelligence and Strength

“Own your body, don’t let your body own you” - The Everyday Warrior

Brand Experience:Buying Bulletproof

Trust

The danger: Becoming a fad diet The challenge: Fighting this perception with reviews, marketing, design, UX

Distribution Channels

Distribution Channels

?

Amazon

The Website: Getting Started

116 Product buckets

104 Food products

25 categories of coffee product…

Where do I start?

Selling Bulletproof

Selling Bulletproof

Where’s the product?

The cross-sell…2 pages down

Trust

Reviews: Are we delivering on our promise?

Most of the time...

● Overall positive reviews

● High quality products

● Taste good

● Improved energy and focus

● Worry-free

...but not all of the time.

● Polarizing flavor

● Quality control & returns

● Doesn’t feel different

● Price

Brand Experience:Getting Bulletproof

Impersonal

Bland

Uninviting

Lacks Info

Packaging Why

HowWhat

Would you buy?

Would you flip it over?

Omnichannel:The Bulletproof

Presence

Omnichannel Marketing

Improvements & Suggestions

Presence ● More customer guidance!

○ chat with a consultant?● What do I buy page based on personal

interests

Brand● Focusing on a clear target

○ Clarity of consumer needs & marketing strategies

● Create a more unified brand message