BROADBAND IN THE HOME

BROADBAND IN THE HOME

Source: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org

YOU ARE MORE LIKELY TO HAVE HOME BROADBAND IF YOU:

• Are under age 50

• Have a college education

• Make over $75k

• Live in an urban or suburban community

BROADBAND ACCESS CHANGES HOW PEOPLE

USE THEIR TIME

• Less time watching television

• Less time shopping in stores

• Less time reading newspapers

• Less time spent in traffic

• More work at home

Source: The Broadband Difference, PEW Internet

BROADBAND USERS

• Use email pretty much like dial-up users do

• Are active information seekers and comparison shoppers and are willing to buy products online

• Download music and videos, play games online

• Use Voice Over Internet Protocol (VoIP)

• Are more likely to bank and pay bills online

• Create their own CONTENT!

USER-GENERATED ONLINE CONTENT BY HOME BROADBAND USERS

• 11% Create their own blog

• 17% Create their own webpage

• 16% Create web pages or blogs for others

• 32% Share something online they created – artwork, photos, stories, videos

• Equals 36 million AmericansSource: HomeBroadband Adoption2006, May 2006 www.Pew Internet .org

TRENDS IN SHARING CONTENT

• Mashups

www.programmableweb.com

• Audio and Video Blogs

www.mnstories.com

• Social Bookmarks

http://del.icio.us

www.furl.net

• Wikis

www.wikipedia.com

WI-FI IN THE HOME

• Being unleashed changes everything!

• Any time any place

• The whole household can be online at the same time

• Vote for the American Idol from your couch

• Watch how-to videos while cooking in the kitchen

• Surf the web from your deck

Southern Rural Development Center

FOR MORE INFORMATION:

WWW.CONNECTINGCOMMUNITIES.INFO