multi-pc, networked, broadband households us: 19.2 m, globally: 40+ m and growing source: microsoft...
Post on 19-Dec-2015
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Multi-PC, Networked, Broadband HouseholdsUS: 19.2 M, Globally: 40+ M and growing
Source: Microsoft Primary Research
Country Households
(millions)
Broadband
(millions)
Multi-PCs
(millions)
Multi-PCs & LAN
(millions)
Target Market % of All
Households
USA 107.3 34.3 34.2 19.2 17.9%
Japan 47.2 17.5 7.6 4.2 9.0%
Germany 38.3 5.6 5.0 3.3 8.6%
UK 22.2 5.6 4.6 1.5 6.9%
Canada 11.9 5.3 n/a ~1.0 est. ~9%
Spain 14.3 2.9 n/a ~0.6 est. ~5%
France 25.1 6.1 2.9 0.5 2%
107 M USA
Households
PC74 M69%
Broadband
35 M33%
Multi-PC34 M32%
LAN19 M18%
Mulit-PC, LAN, & BB
19 M17.9%
Addressable Market Opportunity
Profile of Target Customers
Market Group
Key Characteristics US % Total
(107MM)
Home PC 1 Low $ HW/SW spend 57%
Home PC 2 High $ HW/SW; low aff 8%
Home PC 3 Many devices; families 18%
Home PC 4 Many devices; students
5%
Home PC 5 High $ HW/SW; High aff
12%
Target Customers Super-Engaged & Enthused Practical consumers with families, primarily male (age 25+)
Simplifies Your Life
Automatic daily backup for all PCs on the network
Quickly restore an entire PC or individual files
Duplication of data on multiple hard drives
Monitor the health of all PCs on the network
Creates Connections
Centralized storage of all files that can be accessed from any PC on the network
Connect multiple Windows PCs and XBox 360
Secure access to your files and your PCs while away from home from a web
browser
Grows with You
Seamless addition of hard drives of any size
Internal and external hard drives can be used for additional storage
Third party software solutions and services built for Windows Home Server
Stylish hardware designs Intuitive user interface
Announcing… Windows Home Server
Windows Home Server helps families connect their digital experiences, providing
a familiar way to store, access, share and automatically protect what is most important.
Windows Home Server Enables Scenarios
Productivity
Gaming
Memories
TV/Movies
Music
Upstream and downstream opportunities
Building a New Category
Individual PCs
Data is stored on single PC disk
drives
Optical Media & External
Drives
Data is stored and shared via optical
media and external disk drives
Networked Storage
Data is available to all PCs on the
network
Limited backup and expansion
Windows Home Servers
Sophisticated storage management, automatic backup and complete restore
Content consolidation and organization
Media distribution and DRM management
Seamless storage expansion
Secure remote access and sharing
Extensible platform for applications and services
Accessing WHS
Windows Home Server ConsoleRemote Desktop /TSBrowser (https)
<yourname>.homeserver.com
File Level Access / ShareExplorer
Windows Media ConnectXbox 360Windows Media Center… imagine
PictureframeSet-Top-Box
Key Differentiators
Automated daily backup of Home ComputersRestore an Entire Home ComputerRestore individual Files and FoldersEasy to add more Storage
USB or FireWire, internal or external
Shared Folder DuplicationPrevious Versions for Shared Folders (VSS)Home Network Health MonitoringMedia Streaming (Media Center, Xbox 360)Easy to remove hard drivesRemote Access
<yourname>.HomeServer.com
Useful Links
Windows Storage Server 2003 R2Information: http://www.microsoft.com/windowsserversystem/wss2003/default.mspxDownload: http://microsoft.download-ss.com/ESP/
System Center Data Protection Manager V2 Beta1 Information: http://www.microsoft.com/systemcenter/dpm/default.mspx Download: https://connect.microsoft.com/programdetails.aspx?ProgramDetailsID=822
Windows Home ServerInformation: http://www.microsoft.com/windows/products/winfamily/windowshomeserver/default.mspx Download: http://connect.microsoft.com/WindowsHomeServer
Windows Home Server from Elbacom – www.elbacom.com European Authorized Windows Embedded Distributor
AvailabilityTechnical expertise Licensing & Pricing
© 2006 Microsoft Corporation. All rights reserved.Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft,
and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.