multi-pc, networked, broadband households us: 19.2 m, globally: 40+ m and growing source: microsoft...

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Multi-PC, Networked, Broadband HouseholdsUS: 19.2 M, Globally: 40+ M and growing

Source: Microsoft Primary Research

Country Households

(millions)

Broadband

(millions)

Multi-PCs

(millions)

Multi-PCs & LAN

(millions)

Target Market % of All

Households

USA 107.3 34.3 34.2 19.2 17.9%

Japan 47.2 17.5 7.6 4.2 9.0%

Germany 38.3 5.6 5.0 3.3 8.6%

UK 22.2 5.6 4.6 1.5 6.9%

Canada 11.9 5.3 n/a ~1.0 est. ~9%

Spain 14.3 2.9 n/a ~0.6 est. ~5%

France 25.1 6.1 2.9 0.5 2%

107 M USA

Households

PC74 M69%

Broadband

35 M33%

Multi-PC34 M32%

LAN19 M18%

Mulit-PC, LAN, & BB

19 M17.9%

Addressable Market Opportunity

Profile of Target Customers

Market Group

Key Characteristics US % Total

(107MM)

Home PC 1 Low $ HW/SW spend 57%

Home PC 2 High $ HW/SW; low aff 8%

Home PC 3 Many devices; families 18%

Home PC 4 Many devices; students

5%

Home PC 5 High $ HW/SW; High aff

12%

Target Customers Super-Engaged & Enthused Practical consumers with families, primarily male (age 25+)

Simplifies Your Life

Automatic daily backup for all PCs on the network

Quickly restore an entire PC or individual files

Duplication of data on multiple hard drives

Monitor the health of all PCs on the network

Creates Connections

Centralized storage of all files that can be accessed from any PC on the network

Connect multiple Windows PCs and XBox 360

Secure access to your files and your PCs while away from home from a web

browser

Grows with You

Seamless addition of hard drives of any size

Internal and external hard drives can be used for additional storage

Third party software solutions and services built for Windows Home Server

Stylish hardware designs Intuitive user interface

Announcing… Windows Home Server

Windows Home Server helps families connect their digital experiences, providing

a familiar way to store, access, share and automatically protect what is most important.

Windows Home Server Enables Scenarios

Productivity

Gaming

Memories

TV/Movies

Music

Upstream and downstream opportunities

Building a New Category

Individual PCs

Data is stored on single PC disk

drives

Optical Media & External

Drives

Data is stored and shared via optical

media and external disk drives

Networked Storage

Data is available to all PCs on the

network

Limited backup and expansion

Windows Home Servers

Sophisticated storage management, automatic backup and complete restore

Content consolidation and organization

Media distribution and DRM management

Seamless storage expansion

Secure remote access and sharing

Extensible platform for applications and services

Accessing WHS

Windows Home Server ConsoleRemote Desktop /TSBrowser (https)

<yourname>.homeserver.com

File Level Access / ShareExplorer

Windows Media ConnectXbox 360Windows Media Center… imagine

PictureframeSet-Top-Box

Key Differentiators

Automated daily backup of Home ComputersRestore an Entire Home ComputerRestore individual Files and FoldersEasy to add more Storage

USB or FireWire, internal or external

Shared Folder DuplicationPrevious Versions for Shared Folders (VSS)Home Network Health MonitoringMedia Streaming (Media Center, Xbox 360)Easy to remove hard drivesRemote Access

<yourname>.HomeServer.com

Useful Links

Windows Storage Server 2003 R2Information: http://www.microsoft.com/windowsserversystem/wss2003/default.mspxDownload: http://microsoft.download-ss.com/ESP/

System Center Data Protection Manager V2 Beta1 Information: http://www.microsoft.com/systemcenter/dpm/default.mspx Download: https://connect.microsoft.com/programdetails.aspx?ProgramDetailsID=822

Windows Home ServerInformation: http://www.microsoft.com/windows/products/winfamily/windowshomeserver/default.mspx Download: http://connect.microsoft.com/WindowsHomeServer

Windows Home Server from Elbacom – www.elbacom.com European Authorized Windows Embedded Distributor

AvailabilityTechnical expertise Licensing & Pricing

© 2006 Microsoft Corporation. All rights reserved.Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft,

and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.