Engaging the community – the core of transition

Transition Training 2007

Some questions

• Why do we awareness raise?

• How does engagement happen?

• Who are we trying to reach?

• How many do we need to reach?

Why awareness raise?

• The messages in the media are profoundly contradictory and confusing

• The Transition message is clear and helpful: PO + CC = Systems rethink

• Transition has a big vision and needs many people to make it work

Stages of change

Transition Training 2007

Pre-contemplation

Contemplation

Preparation

Change

Who needs what?

“Keep going?” “Something else?”

“What will I do? and how?”

What needs doing?

Is there a problem?

Talks, films, information!Peak oil films, 11th hour

Detailed reasons for change, and solutions

Re-skilling; ; transition teams; bus timetables

Support, company celebrations, deepening work

Who is in your “community?”

Transition Training 2007

Interested in different topics

Housing / built environment

Energy

Education

Food, land

Different cultures or countries

White UK

Irish

BME

Muslim

Other social / demographicbreakdowns – class, age..

Style of learning / engaging

Physical – digging, cycling..

Kinaesthetic – senses, auditory, touch

Emotion – feelings, connection

Mental - talks, books, articles

Values and Motivations

Personal security

Loyal to family / social group

Entrepreneurs

Collective well being

When are people available?

Working week Some evenings?

Weekends

Looking after children Daytime; creche will help out of school hours

Part time workers Some day / evenings

Retired Daytime and evenings

How many do we need to reach?

Awareness raising

Splash! 5 – 10%?

400 came to Totnes launch

First year

Sep 2006

Rippling out!

Bring in natural supporters

Second year

Sept 2007

Consolidation

Create a solid centre.

Keep changes going

Third year

Sept 2008

Reaching out

Outreach work to precontemplation

How many do we need to reach?

• Change is non-linear!

• Between 15 – 20% can create the tipping point

• Social connectors help to widen and bridge

• External changes are working in your favour??

Designing a programme

Month->

Stage

Sep Oct Nov Dec

Pre-cont End of sub + discussion

Power of community + discussion

Contempln The future of food

Preparation Energy saving wshop

Insulate your home

Change Launch home groups

Low carbon christmas fair