raising awareness online

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Raising awareness online Hello? Can anyone hear me? Kate Day Communities Editor Telegraph.co.uk

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Post on 28-Nov-2014

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Given at a Third Sector conference as a journalist's snapshot of raising awareness online.

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Page 1: Raising Awareness Online

Raising awareness online

Hello? Can anyone hear me?

Kate Day Communities Editor

Telegraph.co.uk

Page 2: Raising Awareness Online

News used to be a one-way trip

Photo: kayugee on Flickr

Page 3: Raising Awareness Online

Many-to-many communication

Photo: Rob Young on Flickr

Page 4: Raising Awareness Online

Old media, new media or social media?

Page 5: Raising Awareness Online

Old media, new media or social media?

• Broadcast using journalists

Page 6: Raising Awareness Online

Old media, new media or social media?

• Broadcast using journalists

• Broadcast yourself

Page 7: Raising Awareness Online

Old media, new media or social media?

• Broadcast using journalists

• Broadcast yourself

• Conversation

Page 8: Raising Awareness Online

Broadcasting using journalists

Photo: ScottieT812 on Flickr

Page 9: Raising Awareness Online

Broadcast yourself

Page 10: Raising Awareness Online

Broadcast yourself

Page 11: Raising Awareness Online

Broadcast yourself

• SEO

Page 12: Raising Awareness Online

Broadcast yourself

• SEO

• Share your story

Page 13: Raising Awareness Online

Broadcast yourself

• SEO

• Share your story

• Link out

Page 14: Raising Awareness Online

Broadcast yourself

• SEO

• Share your story

• Link out

Page 15: Raising Awareness Online

Join the conversation

Page 16: Raising Awareness Online

MPs’ expenses

Photo: Brendan Lally on Flickr

Page 17: Raising Awareness Online

For more...

• telegraph.co.uk/kateday

• twitter.com/kate_day

• flickr.com/kate_day