To Explore Film Consumption

To explore audiences experiences of film and how they have

changed over time

What issues face exhibitors and how are they responding?

What is Consumption?

What is Exhibition?

How do you consume film?

• Cinema exhibitors operate cinema sites – single screen and owner-managed sites as well as the largest circuit and multiplex operators

Multiplex – 5 screens or more

Multiscreen – Up to 4 screens

Local/ art house – Single/ Two screens

What kinds of film do they offer?

Look one up of each kind and list what they are showing.....

• At the end of 2008 there were 772 sites comprising 3661 screens – or 865,599 cinema seats in the UK.

• Over 72 per cent of screens now in multiplexes

• Over 60 per cent of screens owned by top three companies

How has the culture of viewing film changed over time?

1900s- USA Nickelodeons are popular which seat approx 50-300 people with wooden chairs and films projected on the wall.

1910-1912- The first purpose built cinemas in the UK seating 300-500 people are built

1920s- Cinema becomes a very middle class experience and like an evening out with grand purpose built cinema which seat 3,000-4,000 people.

1950s-Smaller cinemas become common and cinema going becomes more working class and a part of youth culture.

1960-The rise of the multiplex, inexpensive popular past time

How has the culture of viewing film changed over time?

1970s late Decline is cinema attendance, closure of lots of cinemas lots left with only one screen and one film a week.

1980s- Massive decline in cinema attendance

The 1990s were notable in both the rise of independent cinema -- as well as independent studios such as Miramax, Lion's Gate, and New Line -- and the advancements in CGI-technology, seen in such films as Forrest Gump, Twister, and the 1997 re-release of the Star Wars Trilogy.The home-video market became a major factor in total revenue for a film, often doubling the total income for a film.

2000? What are the challenges facing the industry today?

• The cinema exhibitor enters into an agreement with the film distributor to show their film

• Typically the agreement is for a week at a time - negotiable

• Typically the agreement is for a share of box office (ticket income) - negotiable

• Screen advertising

• Concessions – food and drink

• Other income streams

What does Cinema have to compete with in the modern age?

Q- How do you consume film?Q- How do you consume film?

Film consumption can now be broken down Film consumption can now be broken down broadly intobroadly into:

Cinema

Home Cinema

New Technology

Multiplex’s

Arthouse Cinemas

Clubs/pubs-projectors

Imax

DVD/Blue Ray, HD

TV

Sky Digital/cable

Pay per view

On DemandInternet/Downloading

Mobile Phones

Ipods

Games Consoles

What are the Pros and Cons for each experience?

How have new technologies affected the film? Are these effects positive or negative?

Positive or negative?

Positive or negative?

CGI and Special Effects

Growth of affordable digital technology to increase film making opportunities

Increase of technology Blu-Ray, Home Cinema, DVD, PVRs

Convergence of products to watch them on

Piracy

Production

Consumption

What are the key issues facing UK cinema?

quality and diversity of product other leisure choices demographics technology – digitisation piracy

What are the key issues facing UK cinema?

quality and diversity of product other leisure choices demographics technology – digitisation piracy

How can cinemas offer new experiences?

Read: Cinema audiences soar with British Admissions...

A possible exam question:

To what extent has new technology had an effect on cinema ratings?

Homework: Due during revision session if you want it marked before exam!! (2nd June)

Case Study – this is revision!!

Researching the production cycle of a film....

Homework: Due during revision session if you want it marked before exam!! (2nd June)

Case Study – this is revision!!

Researching the production cycle of a film....