. Audienc e. .

Iwouldsay theaudienceformy magazinearedemographically

15 – 25. betweentheageof I originally intended formy 30 audiencerangetogoupto

butafter lookingatmy final magazine it looks abitmore

youthful thanoriginally.anticipated

Despite thefactthatall of the artists featured inmymagazine

areboys I still maintain theview thatthemagazineappeals to a

( unisexaudience althoughthe agerangefor thegirls is

probably smaller than thatof the . . 15-18). boys eg Ihavethis view

becausealthoughthe indie music industry is male

, dominated teenagegirls tendto idoliseyoungmalebands or ( singers dueto thegroupie

) mentality andthis wouldmake .themwantto bymymagazine

Thepsychographic groupingof the audienceI seemymagazine attractinghas notchangedfrommy

. original ideas I still believeitwill attractradicals andhedonists who

liketoenjoy lifenow and justbe. themselves They likewhatthey like

andtheyknowhowtoenjoy. themselves Theyprobablysee themselves as individuals although

.this is notalways thecase

OnJ icnars scale Iwouldsaymy 1 targetaudiencerangebetweenC

2 ( andC this only reallyapplies to 20), theadultaudienceover theyare

probablyamixtureofskilledmanual workerswho livefor theweekendor

, , areSupervisory clerical junior administrativeorprofessional

peoplewho liketheirworkbutalso liketoenjoy themselves in their free. time Basically theyareprobablynot

.atthepeekof their careeryet

.I attractedmyaudienceusingmymiseenscene I usedblackwhiteandredasmycolour scheme

as thesearethecolours thatare largelyused . across the indiescene Blackandwhitephotographs

areverypopularwithin the indiesceneas theyare . seenas retro andcool I alsouseddistressedfonts

Andhanddrawn images as theyconnote Informalitywhichappeals tomy laidbacktarget

.audiencewho liketo enjoy life

Onmydoublepagespread I attractedmyaudience byhavingthefeaturearticleas an interviewwitha

band insteadofa longramblingarticlethatcriticises. Everything This challenges theconventions of some magazines butladsmags andother sucheasier reads

.oftenusethis technique. I did this asmyaudienceareusedtogoing to live

shows and feelingcloseto theartists so theywould muchratherhear theartists points ofviewandwhat

theyhaveto say for themselves thanwhatI haveto say .aboutthem

…Belowaresomecomments frommytargetaudienceaboutmymagazine

“ ’ I thinkthemastheadof themagazinedoesntstandoutenough”“ Makemagazinenameabitclearer”

Theonly twonegativecomments Igotwerepickinguponthesamepointwhichwas . abouttheclarityof themasthead This was theonly thingaboutmymagazinethatI’ 100% wasnt sureaboutbutin theend Idecidedto stickto themastheadbeingpart

. of theborder Onreflection I couldhavemadeitstandoutmoreby laying itoutina .moreconventionalway

“ LikeTheFonts” . Therewereloads ofcomments aboutgooduseof fontswhich Iwas happyabout I

gotmydecorativefonts from . .wwwdafontcom andthefontIusedfor thearticlewas . justastandardselectionfromthequarkmenu Imixedanmatchedthefonts togive

.mymagazineits edgyeffectandthis clearlycameacross

“ Photography is original andeffective” . Manypeoplecommentedonmyphotos sayingtheywereoriginal andwell edited I

amgladaboutthis as I tookafarebitof timeturningcertainshots blackandwhite andaddingeffects suchas theradial bluronthedoublepagespreadandthe

. Polaroidoutlines onthecontents andfrontcover A lotofpeoplesaidthecover shotwas veryeffectiveand Imustsaythis ismyfavouritebecauseof thelowangleI. . . .used I feel itreally fits themiseensceneIwantedfor themagazine

“ Gooddrawingonfrontcover” Someonecommentedonmyswirls whichreassuredmeas theywerethemainbit

. ’ thatIwas apprehensiveaboutadding Iwasntsure if theywould lookalittleto ’ .unprofessional butmynextcommentshows thattheywerent

“ Veryprofessional” A coupleofpeoplecommentedonhowprofessionalmymagazinelookedwhich

. toomeis goodandbad Itis badas Iwantedmymagazinetohaveanarmature , feel however itismoresoagoodthingas itmeans peoplecan imagineit

’ .actuallysellinganddonotjustseeitas astudents project

“ Lovelycontents page” - A fewpeoplespecificallycommentedonmycontents pagesayinghowgoodand . well laidoutitwas This reallypleasedmeas this was thepartof themagazine thattookthemosttimeandeffortand it is goodto seethatthis has been

.recognised

Lookingatthesecomments Iwouldsaymycritiques havetakenapreferred . readingtomymagazine Theyagreedthatthestyleconnotes theintended

. messages andthatthemagazinewouldsell Theonlyslightbitofoppositional reading is thecomments aboutthings lookingprofessional howevertheses

commentsweregivenas positivefeedbackandnotcriticisms andIdo think itis importanttogettherightbalancebetweenmyproductlookingprofessional and/ .authentic individual