ASSIGNMENT 20: SYNERGIES

LANA DEL RAYZirak Printer

Album Cover Name - HoneymoonKey Features Highlighted

• Album name is coloured differently to the artists name (distinguishes).

• Bold use of the colour red – recurring motif in her videos.

• Background is a natural blue sky – portrays positive summery vibe – sets tone of the album

• Fonts are bold and stand out visually, emphasised by the colour

• Her fascination with the American dream potentially fuels her styling options – vintage, pattern dresses, big circular hats

• Her styling and costume can be seen as iconic.

Album Teaser TrailerKey Features Highlighted

• Same font on the cover• Very American,

portrayed by the industrial shots of buildings

• Summery vibe and tone throughout – reinforced by summery setting – inspiration behind the album.

• Has references to several songs from the album in the background.

• Visuals have vintage nostalgic look

Music Video Single - High by the BeachKey Features Highlighted

• Summery (mise en scene). Reinforced by the house, sea, sky and the beach

• Her costume is nostalgic – night gown.

• Her body language is quite suggestive.

• Pastel colours – combination of warm and cool. Similar to the album cover

• Lana is notorious for her long hair – part of her image (U.S.P)

Music Video Single - FreakKey Features Highlighted

• Filmed like its in the 70’s – recurring motif

• Performance only• Picture is quite grainy, lens

flares• Quite suggestive and sexual

(reinforced by the body language)

• Similar locations – by the beach• Lighting is over exposed• Similar colour scheme (pastel

pinks and oranges)• U.S.P, long hair• Costume – long flared dresses,

pattern etc.)

■ Often used quite a soft and vibrant colour palette■ All synergies present quite a nostalgic tone which appears

to a niche audience.■ All synergies present quite a sexual, suggestive

desirability (message)■ Her choice of clothing is vintage, feminine, flowy, Indie

and quirky to build her brand image■ She is the central focus across all synergies.

What features can be seen across all 4 products to create brand identity?

THE KILLERSAlex Lisle

Album Name - Battle BornKey features highlighted…

• Vast, gloomy desert landscape with mountains in the horizon.

- The stormy sky reflects the tempestuous tone of the album.• Bold, vibrant red used in the bands name and

on the track list.- A recurring motif in their videos and teaser trailer… (Red colour scheme and lighting).• It’s in an uppercase font with a neo-

impressionistic pattern.• The album name is presented in uppercase

too, however it’s in a thick black font that very much stands out.

• It includes a bright metallic lightning bolt that acts as a visual pleasure to help make the cover more stunning and attractive.

• The lonely highway and deserted location also feature in their music videos (highlights their ‘Nevadan’ roots).

• Road-ready visuals are a key motif throughout.

• The battle between a charging mustang and a speeding Ford Mustang reinforces that theme of power and succeeding drive.

(Horse power vs horsepower).

Album Teaser TrailerKey features highlighted…

• Same bold, uppercase font used throughout.

• The neo-impressionistic font is seen through the video, spelling out the album name “Battle Born” with a fiery underlay and portraying the bands name at the end (dramatic).

• Fire is an extremely significant feature of this trailer (connotes a rebellious and aggressive vibe, that reflects the tone of the album).

• Reinforced by the vibrant red font and lighting.

• The ‘mise en scene’ is predominantly dark and mysterious.

• Its based in the same ‘Nevadan’ setting…

(Their deserted and wild like animals).• Shows each member together and

apart.• Features the album logo and date

of release.• Their fashion sticks to an

alternative style that very much reflects their southwestern roots…

(Black leather).

Music Video Single - RunawaysKey features highlighted…

• Red colour scheme and lighting throughout.

• The iconic lonely highway from the album cover.

• Performance is based in a dark and mysterious setting (like the teaser trailer).

• Wide/establishing shots of ‘Nevadan’ scenery and ‘Vegas’ town.

• Fiery/smoking effects are used throughout.

- Reinforces the rebellious and aggressive vibe.

• Captures the band together and apart.

• Significantly uses a ghost trail effect to enhance the visuals and increase excitement.

• Familiar font used at the beginning.

- Bold and stylish uppercase font, now in a

clean, poppy white.• The skies are very similar to the

album cover and again reflect the tempestuous tone.• Their clothes stick to the same

alternative style.

What features can be seen across all 3 products to create brand identity?

■ The predominant use of vibrant red colours and lighting.■ Dark and mysterious ‘mise en scene’.■ The bold and stylish uppercase font.■ Their alternative, black leather clothing.■ The deserted and gloomy ‘Nevadan’ scenery. ■ The exciting use of fire to impose a rebellious and

aggressive vibe.■ The establishing shots of cloudy/stormy skies to reflect

the tone.■ Portraying the band together and apart.