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ARKANSAS ECONOMICDEVELOPMENT COMMISSION

Danny Games, Jeff Moore, Betty Anderson

February 2016

PRESENTATIONOVERVIEW

• The Business of AEDC• Plans of Work• Summary of Grants• Marketing and Communications• Questions

EXECUTIVE TEAM

Mike PrestonExecutive Director

Amy FecherExecutive Vice President, Operations

Danny GamesExecutive Vice President,Global Business

Jeff MooreExecutive Vice President,Marketing & Communications

MISSION STATEMENT

To create economic opportunity by attracting higher paying jobs, expanding and diversifying our state and local economies, increasing incomes and

investment, and generating positive growth throughout Arkansas.

CORE VALUES

• Leadership

We create vision, inspire others, and strive for excellence.

• Accountability

We deliver quality work with transparency and efficiency.

• Integrity

We conduct ourselves professionally with honesty and mutual respect.

• Fiscal Responsibility

We are stewards of our citizens’ money and time.

• Teamwork

We work together internally and externally to exceed expectations.

• Results

We strive for superior performance and measurable outcomes to achieve our mission.

MERGER CRITERIA

• Maintain the integrity of programs and funding for AEDC, ASTA, and Rural Services

• Focus on common customers/clients and work products

• Improve the efficiency and effectiveness of the integrated whole

ORGANIZATION

GovernorAsa Hutchinson

Executive DirectorMike Preston

Commission

Executive AssistantJeanette Sanderlin

Arkansas Energy Office

Mitchell Simpson

Executive Vice PresidentGlobal Business

Danny Games

Budget Kyle Deen

Organizational Efficiencies &

Human Resources

Betty Anderson

Information Technology

Joseph Friend

Strategic Planning/Research

Kurt Naumann

Small & Minority Business

Pat Brown

Business DevelopmentBentley StoryCommunity

Development and Film

Kevin Sexton

CDBG GrantsAdministration

Jean Noble

Existing Business Resources

Steve Sparks

ReceptionistLinda Miesner

Business FinanceBryan Scoggins

Executive Vice President OperationsAmy Fecher

Executive Vice President Marketing & Communications

Jeff Moore

Rural ServicesAlex Johnston

Science & TechnologyTom Chilton

MarketingEsperanza Massana

CommunicationsScott Hardin

GLOBAL BUSINESS

Business Development

• Business Recruitment, Project Management, and Incentives

• Community Development and Film

• Available Sites and Buildings

Existing Business Resources

• Business Managers and Sectors

• Manufacturing Solutions and Client Services

• Military Affairs

GLOBAL BUSINESS

Business Finance

• Bonds, Equity Tax Credits

• Incentive and Agreements Administration

• Loan Portfolio Management

Small and Minority Business

• Arkansas Loan Mobilization Program

• Certified Minority Business Enterprise Program

• Advocacy, Events and Outreach

OPERATIONS

ORGANIZATION

GovernorAsa Hutchinson

Executive DirectorMike Preston

Commission

Executive AssistantJeanette Sanderlin

Arkansas Energy Office

Mitchell Simpson

Executive Vice PresidentGlobal Business

Danny Games

Budget Kyle Deen

Organizational Efficiencies &

Human Resources

Betty Anderson

Information Technology

Joseph Friend

Strategic Planning/Research

Kurt Naumann

Small & Minority Business

Pat Brown

Business DevelopmentBentley StoryCommunity

Development and Film

Kevin Sexton

CDBG GrantsAdministration

Jean Noble

Existing Business Resources

Steve Sparks

ReceptionistLinda Miesner

Business FinanceBryan Scoggins

Executive Vice President OperationsAmy Fecher

Executive Vice President Marketing & Communications

Jeff Moore

Rural ServicesAlex Johnston

Science & TechnologyTom Chilton

MarketingEsperanza Massana

CommunicationsScott Hardin

ADMINISTRATIVE

Internal Divisions

• Budget

• Organizational Efficiencies and Human Resources

• Information Technology

• Strategic Planning/Research

PROGRAMS

Science and Technology

• Technology Business Commercialization Enhancement

• Infrastructure Preparedness

• University Research & Development

Arkansas Energy Office

• Energy Efficiency

• Renewable Energy

• Alternative Fuels and Transportation Programming

PROGRAMS

Rural Services

• Grant Administration

• Grant Support

• Promoting Rural Arkansas

Grants (CDBG)

• Arkansas Community and Economic Development Program (ACEDP)

• Grants Management

• Technical Assistance and Capacity Building

• Public Participation and Outreach

RURAL SERVICES GRANTS

Program Funds

Available

How

Often

Amount Match Deadline(s)

Rural Community Grant Program

(RCGP)

• Community Development

• Fire Protection

$500,000

yearly

3 Cycles $15,000 50/50 March 10, 2016

August 11, 2016

Rural Services Block Grant Program

(RSBGP)

$700,000

yearly

1 Cycle $75,000 90/10 August 11, 2016

County Fair Building Grant varies 2 Cycles $4,000 50/50 March 11, 2016

Fish & Wildlife Grant Program $600,000 1 Cycle Varies 0 OPEN

Arkansas Unpaved Roads Program $250,000 1 Cycle TBD 50/50 TBD

General Improvement Fund-1:

Community Enhancement (GIF-1)*

See below* 2 Cycles $150,000 0 July 14, 2016

General Improvement Fund-2:

Fire Protection (GIF-2)*

See below* 2 Cycles $50,000 0 July 14, 2016

General Improvement Fund-3:

County Fair (GIF-3)*

See below* 2 Cycles $15,000 0 July 14, 2016

*GIF Funding supports all three programs, approximately $1,700,000.00 is available for FY16-17.

CDBG GRANTS

Category Funds Available Deadlines(s)

Economic Development $6,115,260 Open Cycle

Water/Wastewater $6,115,260 April 1, 2015

Senior Centers $800,000 September 18, 2015

General Assistance $757,630 March 31, 2016

Rural Services $700,000 December 4, 2015

Childcare $500,000 September 21, 2015

Public Health $300,000 May 2016

July 1, 2015 – June 30,2016 $15,864,072 (Including Administration and Technical Assistance)

SUMMARY

• Statutory and Discretionary Incentives

• Industrial Revenue Bonds and Equity Investment Tax Credits

• CDBG Grants and Loans

• Rural Development Grants

• Research and Development Tax Credits and Incentives

• Seed Capital Investment Program

• Technology Development Program

• Technology Transfer Assistance Grant Program

• Utility On-Bill Financing Loan Loss Reserve Program

• Arkansas Energy Technology Loan Program

MARKETING &

COMMUNICATIONS

DIVISION/STAFF CHANGES

• Marketing & Communications Division

• EVP, Marketing & Communications – Jeff Moore

• Marketing – Esperanza Massana

• Communications – Scott Hardin

NEW BRAND DIRECTION

• Arkansas, Inc. > Good Company

• Pro-business Governor, i.e. Chief Economic Development Officer

• Streamlined State Government

• Advantageous Business Climate

• Telling the Arkansas Story

MESSAGING

• Target:◦ Decision influencers (site consultants)◦ Decision makers (c-level executives)◦ Existing Businesses◦ Workforce

• Awareness + Lead Generation

• Business Momentum

MULTI-CHANNEL STRATEGY

PAID

• News Articles• Media Coverage• Buzz generation• Interviews• Grassroots Efforts• Strategic Partnerships

• Website• Facebook• Twitter• LinkedIn• Google+• Instagram• YouTube

• TV• Radio• Print• Outdoor

• Search• Sponsorships• Digital

TRADITIONAL MARKETING

• Event Marketing/Networking

• Industry/Trade Publications

• Direct Mail/E-mail Marketing & Campaign Automation

• Community Partnerships◦ Strengthen Collaboration◦ Learn From One Another◦ Earned Plus Owned Media Potential

INBOUND & DIGITAL MARKETING

• Inbound Marketing & The Customer Engagement Strategy◦ Attraction◦ Contact◦ Customer◦ Promoter

• Multi-Channel, Omni-Channel & The Customer Journey◦ Web SEO & SEM◦ Content Marketing◦ Social Media◦ PPI/PPC & Programmatic Buys◦ Pre-roll Video◦ Mobile & Multi-device◦ CRM & Marketing Intelligence

QUESTIONS?

26

900 West Capitol Avenue, Suite 400

Little Rock, AR 72201

www.ArkansasEDC.com

501-682-1121

ARKANSAS ECONOMICDEVELOPMENT COMMISSION