how to increase customer conversions: sales + inbound marketing

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Post on 20-Aug-2015




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  1. 1. How to Increase Customer Conversions: Sales + Inbound MarketingKarol Pokojowczyk from
  2. 2. Historically marketing and sales have functioned completely separately.
  3. 3. With the adoption of inbound marketing principles,
  4. 4. sales and marketing have begun to work together to gain and close leads.
  5. 5. The following is how to create a seamless sales and marketing process.
  6. 6. Determine Buyer Personas
  7. 7. Sales and Marketing should discuss and agree on who their buyer persona(s) is
  8. 8. and what it is that makes them a qualified lead.
  9. 9. This will give the marketing team a clear vision of the content
  10. 10. and tone they need to create in order to attract appropriate leads.
  11. 11. Generate Content
  12. 12. You are off to the races!
  13. 13. Marketing is ready to begin creating content and offers in order to generate leads.
  14. 14. They should be creating:
  15. 15. Blog posts
  16. 16. Advanced content
  17. 17. Offers
  18. 18. Close your Leads
  19. 19. Marketing has now handed the baton off to Sales.
  20. 20. The sales team can use all the data within your CRM to make closing the sale easier.
  21. 21. Use the leads online behavior to your advantage.
  22. 22. Analyze the Process
  23. 23. Are you happy with the results from this past month and/or quarter?
  24. 24. If so, look at what contributed to that success and repeat it.
  25. 25. If you are not happy, both teams should work together to tweak your process.
  26. 26. Start from analyzing if the buyer persona and criteria for a sales qualified lead are correct.
  27. 27. Then move along the entire process.
  28. 28. Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  29. 29. This article was originally published on Find out more: How to Increase Customer Conversions: Sales + Inbound Marketing
  30. 30. Author: Karol PokojowczykCEO Colibri IO @KarolPokojowczy @Colibri IO