How to Increase

Customer Conversions:

Sales + Inbound

Marketing

Karol Pokojowczyk from Colibri.io

Historically marketing and

sales have functioned

completely separately.

With the adoption of

inbound marketing

principles,

sales and marketing have

begun to work together to

gain and close leads.

The following is how to

create a seamless sales

and marketing process.

Determine

Buyer

Personas

Sales and Marketing

should discuss and agree

on who their buyer

persona(s) is

and what it is that makes

them a qualified lead.

This will give the marketing

team a clear vision of the

content

and tone they need to

create in order to attract

appropriate leads.

Generate

Content

You are off to the races!

Marketing is ready to begin

creating content and offers

in order to generate leads.

They

should

be

creating:

Blog posts

Advanced

content

Offers

Close

your

Leads

Marketing has now handed

the baton off to Sales.

The sales team can use all

the data within your CRM

to make closing the sale

easier.

Use the lead’s online

behavior to your

advantage.

Analyze

the

Process

Are you happy with the

results from this past

month and/or quarter?

If so, look at what

contributed to that success

and repeat it.

If you are not happy, both

teams should work

together to tweak your

process.

Start from analyzing if the

buyer persona and criteria

for a sales qualified lead

are correct.

Then move along the entire

process.

Colibri is a tool to measure

the effectiveness of your SEO

and online marketing efforts

to get insights and improve

your goal conversions.

This article was originally published on

GrowthHacker.am. Find out more:

How to Increase Customer Conversions: Sales + Inbound

Marketing

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO