7 Hacks

T h a t I n c r e a s e Yo u r C o n v e r s i o n s

K e n R o b e r t s

W H AT ’ S A G O O D C O N V E R S I O N R AT E ?

• We typically see websites overall with 2-5% conversion rates

• Hubspot’s Practicum Exam Requires 20% for landing pages

• We typically see landing pages with 20-45%. For example:

H O W C A N Y O U I M P R O V E Y O U R C O N V E R S I O N R AT E ?

# 1 R E M O V E N AV I G AT I O N

# 2 R E M O V E P H O N E N U M B E R

A C C O R D I N G T O H U B S P O T C H A N N E L R E P S …

+25%

Conversions

# 3 M O V E Y O U R C TA A B O V E T H E F O L D

K E N , D O E S T H I S W I Z A R D RY A C T U A L LY W O R K ?

Y E S , I ’ V E S E E N I T D O U B L E C O N V E R S I O N

R AT E S O N S O M E W E B S I T E S

A d d i n g A n O f f e r C TA A b o v e T h e F o l d = 2 x L e a d s

# 4 E X I T I N T E N T P O P - U PO n l y s h o w s o n c e , w h e n p e o p l e t r y t o e x i t t h e s i t e

M A K E S U R E Y O U H AV E A G R E AT O F F E R I N I T

O N LY A S K F O R E M A I L

M A K E A W O R K F L O W T O D E L I V E R T H E O F F E R

A d d i n g E x i t I n t e n t = 1 8 N e w S u b m i s s i o n s

# 5 S T I C K Y B A R

S T I C K Y B A R : 4 X M o r e S u b s c r i b e r s

October

September

H O W D O I H A C K T H I S W I T H O U T A D E V E L O P E R ?

https://sumome.com/

https://www.hellobar.com/Free!

U S E Z A P I E R T O C O N N E C T T O H U B S P O T F O R F R E E

https://zapier.com/zapbook/hubspot/sumo-me/

# 6 D O A H E AT M A P T E S T W I T H C R A Z Y E G G

crazyegg.com

# 7 A / B Te s t

B U T, K E N I D O N ’ T H AV E E N T E R P R I S E !

A / B Te s t F o r F r e e W i t h G o o g l e A n a l y t i c s

1.Remove the navigation

2.Remove the “phone” form field

3.Move CTA above the fold

4.The Exit Intent Pop-Up

5.The Sticky Bar

6.Crazyegg

7.Google Analytics A/B Test

7 H u b s p o t H a c k s T h a t I n c r e a s e Yo u r C o n v e r s i o n s

@ k e n r o b 1 3 7 2