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    AT

    INDIA INFOLINE LDT.

    SUBMITTED BY:ANKUSH

    ROLL NO 642

    MBA 3rd SEM.

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    The IIFL (India Infoline) group, comprising the holdingcompany, India Infoline Ltd (NSE: INDIAINFO, BSE:532636) and its subsidiaries, is one of the leading playersin the Indian financial services space. IIFL offers adviceand execution platform for the entire range of financialservices covering products ranging from Equities andderivatives, Commodities, Wealth management, Assetmanagement, Insurance, Fixed deposits, Loans,Investment Banking, and other small savingsinstruments. IIFL recently received an in-principleapproval for Securities Trading and Clearing

    memberships from Singapore Exchange (SGX) paving theway for IIFL to become the first Indian brokerage to get amembership of the SGX. IIFL also received membership ofthe Colombo Stock Exchange becoming the first foreignbroker to enter Sri Lanka. IIFL owns and manages thewebsite, www.indiainfoline.com, which is one of Indias

    leading online destinations for personal finance, stockmarkets, economy and business.

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    INVESTORSAn investor in securities is a person who identifies

    himself with the national economy. One who invests inthe growth of economy? One who risks a portion of his

    savings and invests in those sectors which are likely togrow in tandem with the economy or faster than that.An investor in securities can therefore be defined as a

    person who invests his investible surplus in securitieswith he following objectives:

    To contribute his savings to the productive sector of

    the companyTo help entrepreneurs in successful implementation ofprojects undertaken by them, by providing risk capital.

    To earned a sustained stream of returns on successfulimplementation of the projects.

    To obtain capital appreciation over a period of time

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    A stock market is the place where securities,shares, debentures and bonds of joint stockcompanies, central & state govt., semi govt.organizations, local bodies and foreign govt.

    are bought and sold. A stock exchange is thenerve center of capital market. Changes in thecapital market are brought about by a complexset of factors, all operating on the marketsimultaneously. Such changes are subject to

    secular trends set by the economic progress ofthe nation, and governed by the factors likegeneral economic situation, financial andmonetary policies, tax changes, politicalenvironment, interaction economic and

    financial development etc. A stock exchangeprovides necessary mobility to capital and

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    Raising capital for businesses Mobilizing savings for investment Redistribution of wealth Facilitating company growth Creating investment opportunities for

    small investors

    Government capital-raising fordevelopment projects

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    Banking in India originated in the last decades of the18th century. The first banks were The General Bank ofIndia, which started in 1786, and Bank of Hindustan,which started in 1790; both are now defunct. Theoldest bank in existence in India is the State Bank ofIndia, which originated in the Bank of Calcutta in June1806, which almost immediately became the Bank ofBengal. This was one of the three presidency banks,the other two being the Bank of Bombay and the Bankof Madras, all three of which were established undercharters from the British East India Company. Formany years the Presidency banks acted as quasi-central banks, as did their successors. The three banksmerged in 1921 to form the Imperial Bank of India,which, upon India's independence, became the StateBank of India.

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    To study the perception of investorstowards banking sector.

    To analyze the banking stocks in

    Indian stock market.

    To examine the factors which areconsidered by investors whilemaking investment decision inbanking sector.

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    Method used for data collection:-

    A. Primary Data Source : Questionnaire

    Method

    B. Secondary Data Source: Internet andReference books

    Research Design : Descriptive ResearchDesign

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    Sample size : : How many people have to besurveyed?

    Generally large sample gives more reliableresults than small samples. The sampleconsisted of 100 respondents.

    Sampling Unit : Who is to be surveyed?The target population must be defined thathas to be sampled. It is necessary so as to

    develop a sampling frame so that everyone inthe target population has an equal chance ofbeing sampled. The target population isinvestors.

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    RESPONDS NO. OF RESPODENTS

    VERY OFTEN 5

    OFTEN 45

    SOMETIMES 30

    RARELY 18

    NEVER 2

    45% respondents oftenly invest inBank Sector & 2% respondentsnever invest in Banking Sector

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    OPTIONS NO. OFRESPONDENTS

    % OF RESPONDENTS

    SBI 42 42%

    HDFC 13 13%

    ICICI 38 38%

    PNB 7 7%

    SBI is the most preferably bank

    stock and PNB is the leastpreferably bank stock.

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    OPTIONS NO.OF RESPONDENTS

    0-25% 30

    25-50% 39

    50-75% 25

    75-100% 6

    39% respondents go

    with 25-50% & 30%respondents Go with 0-

    25%.

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    TIME PERIOD NO. OF RESPONDENTS

    0-1 YEAR 33

    1-3 YEAR 36

    3-5 YEAR 21

    MORE THAN 5 YEARS 10

    36 % Respondents gowith 1-3 years period toinvest in banking sector& 33 % Respondents go

    with 0-1 year

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    RESPOND NO. OF RESPONDENT

    CAPITAL APPRECIATION 45

    LESS RISKY 20

    STABLE INCOME 25

    LIQUIDITY 10

    45% investors attractsfrom Capital

    Appreciation to investin banking sector, 25%

    attracts from stableincome and only 10%

    attracts from liquidity.

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    VERYGOOD

    GOOD AVERAGE POOR VERY POOR

    BANKING 50 37 29 25 -

    IT SECTOR 25 15 42 34 -

    TELECOM 6 18 15 9 -

    INSURANCE 9 13 7 17 -

    AUTOMOBILE 10 17 7 15 -

    Maximum Respondents prefers aBanking sector to invest & the

    second Preference of theResopndents is IT sector. Least

    preference of Respondents is

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    Banking sector is preffered by most of theRespondents to invest and Insurance sectorwas found to be least preffered

    The respondents were found to be oftenly

    investing in the Bank stocka and very lessRespondents will never invest in the same Capital appreciation mostly attracts the

    Respondents to invest in the banking sectorand the Liquidity factor was found to be

    least attractive for the investors to invest inbanking sector SBI was found to be the most preffered bank

    stock for investment and PNB is the leastprefferable bank stock

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    The companies should makemaximum efforts to detect fraudcases and minimize them.

    The companies should come up withmore and more innovative featuresin their web portals.

    The customer should be educatedregularly regarding the newtechnologies and of Banking sector

    and also other relevant information