ANALYSIS OF SURVEYFEEDBACK FROM ROUGH CUT

WHAT DID YOU ENJOY ABOUT OUR ROUGH CUT FOR OUR MUSIC VIDEO?

• People enjoyed the narrative and the use of effects so I will keep this the same when editing for the final cut. One comment highlighted on the professionalism of the video and another stated that Ranique’s performance was

effective in which shows we chose the right person to portray Jessie J.

WHAT DO YOU FEEL THAT WE CAN IMPROVE FOR OUR FINAL CUT FOR OUR MUSIC VIDEO?

• People felt the end scene of the girl walking in Trafalgar was a bit long so I will shorten this down by replacing some of the footage with the panning of the pictures in which is a recurring them for our video.

Also, we will need to film a scene to fill up the blank spaces to show how the girl got the crutches.

DO YOU FEEL IT REPRESENTS EXISTING JESSIE J VIDEOS?

• The majority of our participants states that this video represents what Jessie J usually

does. One comment even picked up on our Intertextual reference to ‘Who’s Laughing Now’ in which features a

younger version of Jessie J in which we have replicated this theme in ours.

• Another person commented on the editing style I had used to replicate what

Jessie J does as in her videos she uses quick cuts and transitions.

IS THE STORYLINE CLEAR BASED ON THE FOOTAGE YOU SEE IN THE VIDEO?

• People said the narrative was clear even though at this stage we hadn’t got

all of our footage filmed. However, as mentioned before we will film relevant bits to show how the girl ends up with

her crutches.

• I will also take out some of the bed scene to make sure it doesn’t look like

she wants to commit suicide.

OUT OF 10 (10 BEING THE BEST AND 0 BEING THE WORST) WHAT WOULD YOU RATE OUR VIDEO?

• Overall we have received positive ratings for our video showing that our product has appealed to our target audience that we highlighted in our first survey this year which is females aged

16-19.