analysis of rough cut music video

10
ANALYSIS OF ROUGH CUT MUSIC VIDEO Danny Frattasi

Upload: dannyfrattasi

Post on 25-Dec-2014

109 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Analysis Of Rough Cut Music Video

ANALYSIS OF ROUGH CUT MUSIC

VIDEO

Danny Frattasi

Page 2: Analysis Of Rough Cut Music Video

Genre Characteristics

The characteristics were quite typical of a pop/rock music video. However, the first minute of the video is quite ironic where our characters are depicted as uncool “nerds”. There is then a transformation where the characters change into clothes typical of the pop/rock genre. Props and actions are used to emphasise this such as drinking beer, partying and spending time on their hair and appearance.

Page 3: Analysis Of Rough Cut Music Video

Visuals/LyricsThe lyrics of the song and also the title reflect a party vibe. This is what we decided to show in our video as it was the most obvious theme for the song. As I mentioned earlier, we started the music video with some irony as the visuals didn’t match up with the lyrics. This then changed as the party theme kicked in. The characters in the video began to drink, dance and seem to make jokes with each other; as to reflect the lyrics (“don't bring no vodka, or whisky, we got everything you need”), and (“because there ain’t no party like a party going on at my house”).

Page 4: Analysis Of Rough Cut Music Video

Visuals/Music

The song is quite fast paced and so I believe that you would expect to see lots of different shots and editing on the beat. However, after watching the rough cut video again, the shots are too long and there is not enough editing on the beat for a music video of the pop/rock genre. We can improve this by filming more shots from different angles and in different locations. These would act as fillers where our original footage is too long. Professional music videos use this technique a lot so that the video is not boring for the viewer. I think that this is a key improvement for us to enhance the quality of our video.

Page 5: Analysis Of Rough Cut Music Video

Need To Sell ArtistOur music video focuses on our main character and performer, Dan. This is quite typical of a music video of a band because the singer of the band usually attracts most attention from the fans and is the main selling point. Whenever there is lyrics, Dan is lip syncing and so I feel that the need to sell the artist in this video is of a good standard.

Page 6: Analysis Of Rough Cut Music Video

Intertextuality

There is not a lot of intertextuality in our music video. There is a short clip of someone writing a Facebook status and there is also a glimpse of the boys playing Xbox at the beginning of the video, but this is not very clear and so viewers could probably not tell that this was happening.

Page 7: Analysis Of Rough Cut Music Video

Voyeurism

Again, there is not a lot of voyeurism in our music video as our main performer, Dan, performs directly to the camera for the whole duration of the song. We could add some features of voyeurism but I believe that this would go against the theme and narrative of the video.

Page 8: Analysis Of Rough Cut Music Video

Use Of Microelements

To portray our party theme, we had to use the microelements wisely. The costumes and location (mise-en-scene) where key in showing the narration of our house party. The lighting was extremely poor which reduced the quality of the vision in the outdoor shots. I had mixed feelings about the editing. Some fades added a more professional edge to the video but the length of shots and lack of editing on the beat was our downfall. The cinematography was also very standard and there was nothing really extravagant to make our footage even more interesting.

Page 9: Analysis Of Rough Cut Music Video

5 Improvements More shots to break up the footage and make it

more interesting, which would then enhance the visuals/music from Goodwin’s points

Edit more on the beat to reflect the high tempo and genre of the song

Show clearly the intertextuality of playing Xbox Film more footage as currently there is not enough

to complete the whole music video Add more lighting to the filming outside and use

the features on the camera to make the footage clearly visible

Page 10: Analysis Of Rough Cut Music Video

Additional Filming - PlanAn extra night of filming would help us significantly to make our music video better. This is how we would use the time...

Film the last minute of the music video – the morning after the house party. In Dan’s bed, with him reflecting on what happened.

Shoot lots of little shots with different angles to add to the video to create a more interesting video

Set up lighting and camera so that it is suitable for filming in the dark outside

Film the outdoor scenes and experiment with the lighting so that if the footage is unclear, there will be lots of different shots with different lighting effects