an in-progress use case: customizing & deploying dita to produce innovative educational products
DESCRIPTION
Kaplan Publishing, the trade publishing group within Kaplan Test Prep, has traditionally produced a range of printed study materials to assist students in preparing for a broad spectrum of standardized tests. Like many companies, Kaplan’s customer base is technologically diverse and highly adaptive, exhibiting increasing demand for innovative digital test prep products that provide a more personalized study experience, adhere to a high standard for quality, and accurately reflect evolving educational standards tested by the test makers. To support the goal of providing our students with excellent study materials that fit their changing needs, Kaplan Publishing began to move towards an XML-based content and product development workflow, and decided in 2010 to adopt DITA as an XML standard--a decision based, in part, on the inclusion of the Learning & Training Specialization in DITA 1.2.TRANSCRIPT
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3 Year Plan Financial Summary
An In-Progress Use Case: Customizing & Deploying DITA to Produce Innovative Educational Products
Edwina Lui Information Architect, Kaplan Publishing
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3 Year Plan Financial Summary
Kaplan Test Prep Overview
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Kaplan helps individuals achieve their educational
and career goals.
We build futures one success story at a time.
Our Mission
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The Kaplan Story
Founded by Stanley Kaplan in 1938
Began as a test prep business in Brooklyn, NY
Helped students gain access to top schools
Made admissions process more transparent
Growth fueled by student success and word of mouth
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Kaplan Fast Facts
One of the largest global, diversified education companies
Operations in more than 30 countries
16 currencies
More than 1 million students each year
Over 32,000 employees
Over 400 locations around the world
Founded in 1938
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Kaplan Divisions
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Kaplan Test Prep
Graduate programs Pre-college programs
Health programs Bar review
Preparation for business, medical, law and graduate admissions exams
Tutoring and test prep for K-8 state test readiness, college prep
solutions, K12 resources for teachers
Professional licensing preparation programs for doctors and nurses
Comprehensive and Multi-State bar review for aspiring lawyers
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Digital
Online
On Site
Classroom
Publishing
Printed Books
Classroom Anywhere On Demand Mobile Tablets Social Media
Kaplan Test Prep Product Offerings
eBooks
Tutoring
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3 Year Plan Financial Summary
Business Drivers for DITA Adoption
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Kaplan Test Prep Student Data: Device Adoption
0 2 4 6 8
10 12 14 16 18
% of KTP Students
Own Electronic Reader Intend to Buy Electronic Reader
Own iPad Intend to Buy iPad
Own Other Tablet Intend to Buy Other Tablet
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Kaplan Mobile for iPad
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Kaplan Test Prep Goals: Student Experience
Portable
Customizable
Adaptive
Multi-Format
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Kaplan Test Prep Goals: Content
Granular
Modular
Single-Sourced
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Kaplan Test Prep Content: Categories
Written and video instruction
Guided work and interactive lessons
Diagnostic and practice quizzes and tests
Full-length exam simulations
Quick reference material
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Kaplan Test Prep Content: Current State
• 4 separate LMS environments • At least 4 distinct source content models (LMS-specific) • More than 130,000 question items • Approximately 120,000 minutes of video • Approximately 22,000 glossary items • 200,000 pages of content in unstructured formats • Unknown % of reused/repurposed content across existing source structured and unstructured formats
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Kaplan Test Prep Content: “Family Tree”
Content
Book
Mobile App
eBook
Book
Mobile App
eBook
Flashcards Mobile App
Book Book Mobile App
Online Test
eBook
Content Online Test
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3 Year Plan Financial Summary
DITA Adoption: Round 1
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Why DITA for Kaplan Test Prep?
Kaplan Goals • To support delivery of single-sourced content to multiple
outputs • To reuse and recombine chunks of content to produce
innovative new products quickly and efficiently
DITA’s Purpose • To satisfy requirements for information typing, semantic
markup, modularity, reuse, interchange, and production of different deliverable forms from a single source
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Why DITA for Kaplan Test Prep?
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KPUB DITA Specializations: General
MathML support in all topics
Additional granularity in glossary items
Specialized type of note (callout)
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KPUB DITA Specializations: Assessment
New interaction type: Sort
Enforce creation of question items as individual topics
Allow use of multiple paragraphs in question item components
Capture question sets with shared stimuli or other components
Further identify semantically different test components
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3 Year Plan Financial Summary
DITA Adoption: Round 2
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More than one way to single select…
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Kaplan Test Prep Content Model Requirements
• Specialized types of lists in question stems • Distinguish between measurement and instruction in questions
What are the semantically distinct pieces of content to be captured?
• Modular use of question components inside and outside questions • Differing revision lifecycles for different question components
What level of granularity is required for each type of content?
• Content structures ultimately defined by outside bodies • Business requirement to replicate actual tests
To what extent can like content structures be standardized?
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KTP DITA: More Granular, More Flexible
Question Topic
Stimulus
Stem
Answer Option Group
Answer Option A
Answer Content
Answer Feedback
Answer Option B
Answer Content
Answer Feedback
Answer Option C
Answer Content
Answer Feedback
Question Hints
Question Explanation
Multiple Choice Interaction in KPUB DITA
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KTP DITA: More Granular, More Flexible
Interaction Map
Question Map
Stimulus
Stem
Answer Option Group
Answer Option A
Answer Content
Answer Option B
Answer Content
Answer Option C
Answer Content
Instruction Map
Option-Level Instruction
Answer Feedback A
Answer Feedback B
Answer Feedback C
Question Hints
Question Explanation
Multiple Choice Interaction in KTP DITA
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KTP DITA: More Granular, More Flexible
Interaction Map
Stimulus
Question Map
Stem
Answer Option Group
Question Map
Stem
Answer Option Group
Instruction Map
Option-Level Instruction
Instruction Map
Option-Level Instruction
Question-Level Explanation
Multi-Part Interaction in KTP DITA
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KTP DITA: More Granular, More Flexible
Question Set Map
Stimulus
Interaction Map
Question Map
Instruction Map
Interaction Map
Question Map
Instruction Map
Question Set Map
Interaction Map
Question Map
Instruction Map
Interaction Map
Question Map
Instruction Map
Question Set Explanation
Nested Question Sets in KTP DITA
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3 Year Plan Financial Summary
Next Steps
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KTP DITA: Implications
Formalize modular authoring practices
Configure CCMS to manage more complex, granular assessment model
Develop authoring UI to mask model complexity and granularity from average user