understanding gmail deliverability

Understanding Gmail Deliverability

May 2, 2017

WELCOME!

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Panel Introductions

Emily Gates SVP Global Client Services

Return Path

Matt Mikolajchak Principal Technical Account Manager

Return Path

Lawrence Montoya Director Digital Member Experience

AARP

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Here’s what we know

Gmail is a challenging black box to navigate for email marketers

Just when you feel like you’ve got it figured out,

it changes

You’re not alone if you feel this way, it’s a common challenge across the industry

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Deliverability is an Industry-Wide Problem

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What you need to navigate Gmail

Knowledge Data Action

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Understanding Gmail

Gateway Delivery Agent

Subscriber Relative

Engagement

Traditional Reputation

Global Engagement

List Quality

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Personal emails and messages from other categories where the tab isn’t turned on

Mailing lists and groups

Transactional emails like receipts and shipping notifications

Email marketing promotions and offers

Social notifications and updates

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34% of Gmail Users Use Tabs to Sort Email

Do you currently use Gmail tabs to sort your email?

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Social, Promotions Most Widely Used Tabs

What Gmail tabs do you currently have enabled?

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How do you know you have a Gmail issue?

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Thank You Please visit us at booth 126 to speak with one of

our Return Path deliverability experts