email deliverability & reputation 101

Download Email Deliverability & Reputation 101

Post on 13-Jan-2015

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What you need to know about why emails get blocked from the inbox and steps you can take to make sure your email gets in.

TRANSCRIPT

  • 1. Why Doesnt My Email Get Delivered?
  • 2. YOUR EMAIL ISNT GETTING THROUGH
  • 3. FACT: 1 in 5 emails sent never sees the inbox
  • 4. If an email doesnt land in the inbox, can it get a click?
  • 5. Whos to blame???
  • 6. Spammers
  • 7. ISPs cant keep up with the flood of email coming into their networks
  • 8. ISPs block SPAM the way fisherman catch tuna
  • 9. Lets just say, its not so great if youre a dolphin
  • 10. Your email is the dolphin
  • 11. How do you stay out of the net?
  • 12. Reputation is the key
  • 13. There are 5 elements to good reputation
  • 14. Keep complaints to a minimum
  • 15. Have a solid infrastructure
  • 16. Dont send to spam trap addresses
  • 17. Dont email the dead
  • 18. Maintain a permanenthome
  • 19. Um, okay. But how do I know what my email reputation is?
  • 20. http://www.SENDERSCORE.org
  • 21. Share a little data, get a lotta knowledge
  • 22. Knowledge = Power
  • 23. Be a happy dolphin