email deliverability & reputation 101
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Post on 13-Jan-2015
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DESCRIPTIONWhat you need to know about why emails get blocked from the inbox and steps you can take to make sure your email gets in.
- 1. Why Doesnt My Email Get Delivered?
- 2. YOUR EMAIL ISNT GETTING THROUGH
- 3. FACT: 1 in 5 emails sent never sees the inbox
- 4. If an email doesnt land in the inbox, can it get a click?
- 5. Whos to blame???
- 6. Spammers
- 7. ISPs cant keep up with the flood of email coming into their networks
- 8. ISPs block SPAM the way fisherman catch tuna
- 9. Lets just say, its not so great if youre a dolphin
- 10. Your email is the dolphin
- 11. How do you stay out of the net?
- 12. Reputation is the key
- 13. There are 5 elements to good reputation
- 14. Keep complaints to a minimum
- 15. Have a solid infrastructure
- 16. Dont send to spam trap addresses
- 17. Dont email the dead
- 18. Maintain a permanenthome
- 19. Um, okay. But how do I know what my email reputation is?
- 20. http://www.SENDERSCORE.org
- 21. Share a little data, get a lotta knowledge
- 22. Knowledge = Power
- 23. Be a happy dolphin
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