small business marketing blueprint - inbound marketing - unla - utah nursery & landscape...

Small Business Marketing BlueprintUtah Nursery & Landscape Assoc. (UNLA)

Clark T. Bell (@clarktbell)

General Manager

BioGrass Sod Farms, Inc. www.biograss.com

Let me introduce myself!

Let me introduce myself!

This is on my website!

www.clarktbell.com/unla-small-business-marketing-preso/

Small Business Marketing Blueprint

Action Items Included: $300.00 - $3,000.00

BioGrass Sod Farms, Inc.

www.biograss.com

The times they are a-Changin’

Remember These Guys?

Who’s in charge now?

BioGrass has tried all marketing forms?

Inbound Marketing: Where it’s at!

Easy Marketing For Small Business’

• Inbound Marketing

• Local SEO

• Social Media

• Review Sites

• Content Marketing

• Publishing Schedule

Inbound – Local SEO

Inbound – Local SEO

Inbound – Local SEO

Claim Your Listings!

Inbound – Local SEO

Build Citations?

What’s a citations you ask?

NAP

-Name

-Address

-Map

Inbound – Local SEO

Where to build citations?

Inbound – Local SEO

Top Citation Sources – USA

Inbound – Local SEO

Step 1 Research

Step 2 Title

Tag/KW’s

Step 3 Claim

Listings

Step 4 Build

Citations

Inbound – Local SEO

Does it work? You betcha!

Inbound – Social Media

Get Pages Up and Runnin’

Inbound – Social Media

Get Pages Up and Runnin’

Inbound – Social Media

Get Pages Up and Runnin’

Inbound – Social Media

Publish Content Consistently!

Inbound – Social Media

Engage With Your Audience!

Engagement Ideas:-Contests-Quizzes-Questions-Local Updates

Inbound – Social Media

Inbound – Social Media

Inbound – Reviews

Inbound – Reviews

Inbound – Content Marketing

Inbound – Content Marketing

Inbound – Content Marketing

Inbound – Content Marketing

Email

Inbound – Content Marketing

Blog

Inbound – Content Marketing

Infographics

Green Industry Opportunities?

Mobile Marketing

Green Industry Opportunities?

Mobile Apps

Presentation Review

In Review:

-Marketing has changed-Enter Inbound Marketing-Best strategies of inbound for Green Industry

-Local SEO-Social-Review Sites-Content Marketing

Thanks!!!

Hit me up!

Clark T. BellGeneral ManagerBioGrass Sod Farmsclark@biograss.com@clarktbell