small business marketing blueprint - inbound marketing - unla - utah nursery & landscape...
Post on 14-Sep-2014
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Presentation from Clark T. Bell www.clarktbell.com on developing a small business marketing blueprint with an emphasis on inbound marketing. This presentation was held on January 29, 2014 at the Utah Nursery and Landscape Association "Branching Out" conference www.utahgreen.orgTRANSCRIPT
Small Business Marketing BlueprintUtah Nursery & Landscape Assoc. (UNLA)
Clark T. Bell (@clarktbell)
General Manager
BioGrass Sod Farms, Inc. www.biograss.com
Let me introduce myself!
Let me introduce myself!
This is on my website!
www.clarktbell.com/unla-small-business-marketing-preso/
Small Business Marketing Blueprint
Action Items Included: $300.00 - $3,000.00
BioGrass Sod Farms, Inc.
www.biograss.com
The times they are a-Changin’
Remember These Guys?
Who’s in charge now?
BioGrass has tried all marketing forms?
Inbound Marketing: Where it’s at!
Easy Marketing For Small Business’
• Inbound Marketing
• Local SEO
• Social Media
• Review Sites
• Content Marketing
• Publishing Schedule
Inbound – Local SEO
Inbound – Local SEO
Inbound – Local SEO
Claim Your Listings!
Inbound – Local SEO
Build Citations?
What’s a citations you ask?
NAP
-Name
-Address
-Map
Inbound – Local SEO
Where to build citations?
Inbound – Local SEO
Top Citation Sources – USA
Inbound – Local SEO
Step 1 Research
Step 2 Title
Tag/KW’s
Step 3 Claim
Listings
Step 4 Build
Citations
Inbound – Local SEO
Does it work? You betcha!
Inbound – Social Media
Get Pages Up and Runnin’
Inbound – Social Media
Get Pages Up and Runnin’
Inbound – Social Media
Get Pages Up and Runnin’
Inbound – Social Media
Publish Content Consistently!
Inbound – Social Media
Engage With Your Audience!
Engagement Ideas:-Contests-Quizzes-Questions-Local Updates
Inbound – Social Media
Inbound – Social Media
Inbound – Reviews
Inbound – Reviews
Inbound – Content Marketing
Inbound – Content Marketing
Inbound – Content Marketing
Inbound – Content Marketing
Inbound – Content Marketing
Blog
Inbound – Content Marketing
Infographics
Green Industry Opportunities?
Mobile Marketing
Green Industry Opportunities?
Mobile Apps
Presentation Review
In Review:
-Marketing has changed-Enter Inbound Marketing-Best strategies of inbound for Green Industry
-Local SEO-Social-Review Sites-Content Marketing
