secrets to podcast success

Secrets to podcast success

IABC/Toronto PIC meeting @DonnaPapacosta September 8, 2015 February 11, 2014

@DonnaPapacosta #PICTips

Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Difference between any old audio and a podcast: Podcast is serial; you can subscribe.

SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Why podcasts for content marketing? •  Portable, time-shifted

•  Human touch of audio; in your ears

•  Multimedia grabs people

•  Complements text and other communications

It’s NOT just about technology and gear.

SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Microphone tips

•  Know your settings

•  Use a pop filter when possible

•  Find sweet spot (distance and placement)

•  Experiment before you record

•  Turn off all alerts, noises, ambient noise when possible

@DonnaPapacosta #PICTips

Quick recommendations

•  Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)

•  Microphone: Audio-Technica ATR2100 or Blue Yeti USB

•  Recording Skype calls: Call Recorder (Mac) or Pamela (PC)

Lots of options in the iOS world

•  Record on your iPhone

•  Try the iRig microphone

•  iTalk, SoundCloud

•  And many more

Don’t rely totally on a script.

SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Remember this is audio! Give guideposts.

SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Listener has no visual cues

•  Communicate for the ear, not the eye

•  Use simple language; start with a hook

•  Give auditory guideposts (Let’s talk about three things… First…”)

•  Avoid lots of numbers

•  Do a recap at the end

Search engines hate audio.

SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Search engines hate audio.

So write show notes! SECRETS TO PODCAST SUCCESS

@DonnaPapacosta #PICTips

Typical workflow

•  Plan episode, including guests; write outline

•  Record and edit

•  Mix in music, if using

•  Save as MP3; upload file (with ID3 tags) to Libsyn or other host

•  Publish podcast as part of a blog post (use PowerPress plugin on WordPress)

•  Share the podcast via social media

Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS

Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS

Registration is now open.

Please keep in touch

Donna Papacosta donna@trafcom.com 647-919-4761

Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta