secrets to podcast success

Download Secrets to podcast success

Post on 12-Apr-2017

1.404 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

  • Secrets to podcast success

    IABC/Toronto PIC meeting @DonnaPapacosta September 8, 2015 February 11, 2014

  • @DonnaPapacosta #PICTips

  • Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Difference between any old audio and a podcast: Podcast is serial; you can subscribe.

    SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Podcasts part of your content marketing SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Why podcasts for content marketing? Portable, time-shifted Human touch of audio; in your ears Multimedia grabs people

    Complements text and other communications

  • Its NOT just about technology and gear.

    SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Microphone tips

    Know your settings Use a pop filter when possible Find sweet spot (distance and placement)

    Experiment before you record Turn off all alerts, noises, ambient noise when

    possible

    @DonnaPapacosta #PICTips

  • Quick recommendations

    Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)

    Microphone: Audio-Technica ATR2100 or Blue Yeti USB

    Recording Skype calls: Call Recorder (Mac) or Pamela (PC)

  • Lots of options in the iOS world

    Record on your iPhone Try the iRig microphone iTalk, SoundCloud

    And many more

  • Dont rely totally on a script.

    SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Remember this is audio! Give guideposts.

    SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Listener has no visual cues

    Communicate for the ear, not the eye Use simple language; start with a hook Give auditory guideposts (Lets talk about three

    things First) Avoid lots of numbers

    Do a recap at the end

  • Search engines hate audio.

    SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS

    @DonnaPapacosta #PICTips

  • Typical workflow

    Plan episode, including guests; write outline Record and edit Mix in music, if using

    Save as MP3; upload file (with ID3 tags) to Libsyn or other host

    Publish podcast as part of a blog post (use PowerPress plugin on WordPress)

    Share the podcast via social media

  • Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS

  • Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS

  • Registration is now open.

  • Please keep in touch

    Donna Papacosta donna@trafcom.com 647-919-4761

    Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta