secrets to mobile success

Download Secrets to mobile success

Post on 30-Nov-2014

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Presentation from Worthwhile's webinar "Secrets to Mobile Success." We reveal four secrets to success in the mobile decade: Think Mobile First, study users and Commit to the Fit, strreamline as you Cut to the Chase, and constantly find ways to Be Proactive, Not Reactive.

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  • 1. SECRETS TOMOBILESUCCESS
  • 2. TODAYS PRESENTERS Dan Rundle Will Gray Worthwhile CEO Worthwhile Creative DirectorWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 3. WE WANT YOUR FEEDBACK Ask questions and answer polls using the webinar software Tweet questions and observations using #MobileSuccessWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 4. BIG QUESTION 1 Do I need to go mobile? Why?WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 5. The First Secret: THINK MOBILE FIRSTWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 6. THINK MOBILE FIRST 15 13% 12 Mobile as a percentage of total 9 9% internet trac worldwide 6 4% 3 1% 0 2009 2010 2011 2012WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 7. THINK MOBILE FIRST The exploding use of mobile devices promises to be the fastest growing and possibly biggest technological trend ever. Bigger than the personal computer revolution of the 1990s. Bigger than the desktop internet revolution of the early 2000s. Bigger than the invention of the automobile, too. Louis Basenese Chief Investment Strategist, Wall Street DailyWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 8. BIG QUESTION 2 How do I decide between a browser-based solution and an app?WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 9. The Second Secret: COMMIT TO THE FITWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 10. COMMIT TO THE FIT Panoramic Farm Case StudyWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 11. The Third Secret: CUT TO THE CHASEWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 12. CUT TO THE CHASE Tech After Five Case StudyWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 13. BIG QUESTION 3 Think back to how prepared (or unprepared) you were for the Internet Decade.WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 14. BIG QUESTION 3How can you be as prepared for theMobile Decade as you wish you werefor the Internet Decade?
  • 15. THE MOBILE DECADE Number of active tablets and Mobile web smartphones usage passes PC 5 billion mobile 50% of U.S. has passes number web usage web users iPad debuts smartphones of active PCs worldwide 2010 2012 2013 2014 2017 (projected) (or sooner) (or sooner)WORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 16. THE MOBILE DECADE Still Exploding Nearly 50% of Facebooks trac is mobile. 58% of Groupons trac and 55% of LivingSocials trac comes from mobile. Tablet usage in the U.S. has grown from 2% in 2009 to 29% in 2012. *Stats from Mary Meeker of KPCBWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 17. THE MOBILE DECADE Impacting Business During the 2011 holiday season: 33% of mobile users looked up product information online while in the store 25% of shoppers used mobile to compare prices *Stats from Pew InternetWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 18. THE MOBILE DECADE Impacting Business The Results 35% bought the product in that store Not at All In Store 19% bought the product online 8% bought the product elsewhere Online 37% didnt buy the product at all Elsewhere *Stats from Pew InternetWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 19. The Fourth Secret BE PROACTIVE, NOT REACTIVEWORTHWHILE.COM | 864-233-2552 @Worthwhile | #MobileSuccess Facebook.com/Worthwhile
  • 20. WE WANT YOUR FEEDBACK Ask questions using the webinar software Tweet questions and observations using